Why luxury sites flock to "Trusted sites"

Why luxury sites flock to "Trusted sites"

Cheung

     recently, Eric Consulting "2011 China Luxury Network shopping industry research report" Fresh out, comprehensive analysis of China's luxury network shopping market size and development trend, and the current situation of the market is discussed in depth. One of the details is worth pondering. The author found that in the report selected 19 luxury website research objects, nearly 60% Web sites introduced to the network (knet.cn) has completed the "trusted site" validation.
     The author looked at these sites one by one, found that some of these sites have a high profile of the comprehensive web site, some of the emerging brand sites, then, what is the reason for these sites to implement a "trusted site" verification? The author analyzed probably have the following three reasons:
     First, netizens cannot remember domain name, a little careless will be cheated.
     statistics show that even the brains of students with a strong memory and young users, can directly enter the domain name of the proportion of only 25%, other groups directly enter the domain name of the site to visit the proportion of not less than 20%. In other words, among the more than 400 million netizens, at least 80% Internet users are not allowed to register their domain names.
     In fact, it is because netizens cannot remember that domain names are becoming "prey" to lawless elements. Statistics show that in the first half of this year alone, 38.8 million Internet users have encountered consumer fraud on the Internet, accounting for about 22.4% of internet shopping. The equivalent of every five Internet users have been cheated.
     Therefore, it is a common mentality for consumers to choose trusted websites for shopping. Bitten, ten years shy, consumers fear to enter the false Web site, will inevitably affect their confidence in shopping, which is now a shopping site, is also an intangible blow. In the area of luxury goods, such fears or fears are particularly severe.
     Second, the luxury website itself needs a credible image.
     from the shopping site, because of the proliferation of false Web sites, true and false Li parallel, fake true when True and false, the formal website brand credibility image greatly discounted.
     How to let consumers ease into their own web site, and do not worry about shopping, obviously, if there is a third party to the site's real identity information to verify, and issued a logo for users to check at any time, such as by the introduction of the network, CNNIC technical support of the "trusted website" validation, the nature of the consumers can solve the doubts. Luxury sites are more actively involved in "Trusted sites" than regular websitesVerify that this is a very sensible choice. For luxury goods, naturally expensive goods, consumers are no doubt more concerned about the credibility of luxury websites. Imagine, the site is not credible, consumers are not sure, how can we be assured to buy luxury goods? Therefore, to join the "trusted website" validation ranks, for luxury sites to establish brand image, the significance is particularly important.
     Finally, the industry is highly competitive and e-commerce development trend.
     into the 2011, the competition in the business market further intensified, emerging luxury web sites to join the competition in this market, the challenges are conceivable. The traditional well-known luxury brands are credible, but enter the field of E-commerce, the first challenge is to prevent counterfeit fishing, to win the trust of millions of netizens. Traditional luxury goods stores generally get the industry and Commerce departments or trade associations issued by the "trustworthy" logo, but, these brands into luxury sites, but also through the "trusted website" verification, in order to gain the trust of netizens.
     assume the "National trusted website Database open platform" Construction of the network has established the first domestic "verification of fault compensation mechanism", if the network violates the public certification rules, to provide verification services to the website, the issuance of verification marks, resulting in the interests of netizens damaged, Internet users will be given a maximum of 1000 yuan per site compensation. Luxury website in a good faith environment operation, can enjoy the long-term benefits of fair competition, more for the health of the whole industry sustainable development.