Why Megastudy, Korea's biggest tutoring agency, can't do it in China?

Annual sales of 2 billion yuan, almost a monopoly of South Korean network curriculum counseling giant Megastudy, to enter China through joint ventures, the operation effect has not been ideal. There is also a huge demand for exam counseling, megastudy in China why not do it? An insider shared his views. #明星教师模式很难规模化 #megastudy is a typical teacher-led model, giving teachers a high share of high welfare (online division to Teachers 23%, face-to-face 50%), a widely circulated joke is that a teacher a year remuneration as much as tens of millions of yuan. But this model is hard to replicate in China, and enough influential teachers are too difficult to find, even if they are already self-employed and not employed by a domestic brand that is not yet influential. Then look at the domestic institutions, because the famous model risk, are actively "to master", even if the early enthusiasm for packaging teacher's new Oriental, now the center of gravity is not in this. #中国各地考情不同 a pattern is difficult to satisfy the difference # Korea is only one province in China, Seoul, the Jing-ji road and accounted for half of the population of Korea, the test situation is highly unified, but the Chinese provinces language, examination, teaching materials, scores are not the same, a set of network content is difficult to meet the needs of all regions, to do differentiation, The cost and coverage advantages of the network are less obvious. #自我管控是中小学网络辅导的硬伤 # At present, the relatively good network education is oriented to adult skills and academic education, K12 field students ' self-control is a mishap of online education. In this regard, the Megastudy model is not special, if the students do not complete the course, will only hint similar to "Think of your mother!" "And so on, the effect is not good. #国内网络环境还难以适应大规模的网络课程 # Korea network environment is far better than domestic--per capita bandwidth of 16.7M, only 1.4M in China. For example, YY network public class, two thousand or three thousand people at the same time online video can not be synchronized display, and more points can only listen to audio, experience is not good. Megastudy this pattern requires a higher network. Although Megastudy mode can not be copied to the domestic, but there are a lot of advantages worth learning and learn from, the domestic most like megastudy is to learn and think school, now do well, last year has 40 million or 50 million yuan revenue. Megastudy website page (multi-Knowledge Network map)