Why microblogging, UC and 360 unite to create a media platform: a new ecological

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Lead: Micro Bo United UC and 360 of the intention is to make every effort to complement the entire media ecology, the construction of a complete media eco-platform, and this since the media ecological structure is required to wait time for testing.

Yesterday, micro-BO, UC and 360, the three announced that will be jointly built from the media platform, which is following the micro-letter public platform, Sohu News client, Baidu Hundred, today's headlines after another large media platform. The battle for media platforms is growing, and this is good for both media and readers.

Why the Giants love the media

At first, micro-trust to do the public platform inadvertently became the main position from the media platform, Baidu in the media after seeing the influence of the decisive online hundreds of outstanding authors, while the news app Sohu and today's headlines have also been launched from the media platform, six months after the microblog, UC and 3,603 parties to reach a consensus to build from the media ecological platform. Many people can't figure out why the Giants are so fond of the media now.

Simply put, this is the market opportunity brought by the maturity of the reader market. As Life gets better, people's thirst for information is growing, especially in the mobile internet era, when people receive information from newspapers and magazines to Twitter, friends and clients. The reader is no longer satisfied with the simple form of the report, but rather the pursuit of more in-depth commentary analysis and interesting spit.

And these in-depth comments analyze where the spit is coming from? It is not realistic to expect the editorial team of each family, the huge media team has a strong ability to write output, although the quality is uneven, but the taste of readers are different, fully released from the content output of the media, not only to attract a large number of readers But also through the influence of the media to bring advertising value. The platform only needs to do the grafting reader, from the media person and the advertiser's operation work can "enjoy the ride".

From Media ecology: WU3

In yesterday's WU3 media platform conference, UC mentioned the "fan, entrance, change" from the media ecology, in fact, this ecological composition of the home from the media platform, but a little different from each other. It needs to be added that there are also output links in the media ecology, most of which are uniformly classified as entrances, not explicitly mentioned. The flow entrance and the transmission channel is the content dissemination in one, the reader obtains the content from the entrance, then will propagate the content again the output.

The table briefly summarizes the ecological structure of each major media platform, from the above can be seen, there are other media platforms as a reference, WU3 from the media ecology from the beginning of Gou was perfect.

WU3 Media ecology is based on micro-blog from the media as the main platform, UC is responsible for the flow of the mobile end of the import, 360 is mainly responsible for the drainage at the end of the PC, tripartite division of labor clear, their respective roles. Since the media generated content on Weibo from the media platform, and then introduced mobile and PC-side traffic via UC and 360, it was then the two-time spread of social networking based on Weibo.

360 Security Browser Month active users have reached 354 million, the PC side has super conductivity, and UC browser currently more than 500 million users worldwide, but also to ensure a stable flow of mobile traffic, micro-blog's own user scale of more than 500 million, the first quarter of this year, active users reached 143.8 million, still have a strong communication strength.

It is not difficult to find that the WU3-media platform is also targeted at the micro-credit platform, Sohu News client, today's headlines and Baidu Hundred launched a shock. Weibo vs micro-credit, UC vs Sohu app and today's headline, 360VS Baidu Hundred.

From the point of view of the dissemination of products, the micro-credit public platform is a product copy of Weibo, subscribe to micro-credit number and focus on micro-blog is actually a meaning, both are fans of the communication tool, is a direct competition relationship, shortly before the micro-bo ban large promotion of micro-letter two-dimensional code is also the reason for this. When micro-letters become the main media habitat, as the core of the spread of micro-bo naturally to find a way to recover a city.

UC Browser's advantage on the mobile side becomes the main firepower with Sohu News clients competing with today's headlines. Sohu app and today's headlines have been on the mobile side since the media to form a certain scale, microblogging needs a strong partner to enhance their own mobile communication strength, with the UC Ali is the most appropriate choice. According to Iris data, UC in the domestic mobile browser market accounted for the number of monthly coverage of 65.9%, is the highest user penetration of a few mobile applications, and UC's mobile search business God horse in the domestic mobile search engine market penetration rate has more than 20%, become the second largest mobile search platform in China.

On the PC side, can compete with Baidu is only 360, 360 will its original media platform into tripartite cooperation, but also rely on its navigation advantages to WU3 from the media ecosystem input PC end traffic. In addition to navigation to media diversion, open 360 from the media platform, 360 of the PC search will also enhance the influence of the media, search results to power, given from the media author news sources and other ways to enhance the exposure opportunities from the media.

The three key elements of media ecology are vermicelli, entrance and transformation. Fans are the embodiment of media influence, the entrance is from the media spread influence channels, the change is from the media sustainable development. In the past, the media platform will face a problem: Fans, entrance, the three can not be completely. Micro-letter lack of official referral portal, Sohu app and today's headlines focus on the mobile side, while Baidu charge PC side is still lack of fan capacity.

Micro Bo United UC and 360 of the intention is to make every effort to complement the entire media ecology, combining the advantages of all sides to enhance the overall competitiveness of the construction of a complete media eco-platform, and this since the media ecological structure is stable, the future will need to wait time for testing.

(This article only represents the author's point of view) Source: Technology does not spit the text/Wang Liyang