Why my industry website is not profitable

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Yesterday received a friend consultation, said that one of his clients invested tens of thousands of to do an industry website, nearly three years, feel no effect, asked him whether he fooled someone else. I took a look at that site, it is a surprise to me, just recently in my spare time to promote a talent recruitment industry website Big Chengdu Talent Network, so gave him some advice, now briefly through this case to share a few we need to understand the focus.

1, for the industry web site, do not think that you will be able to profit.

The industry website is a good product, but must remember, he is not omnipotent, not to say that one does the profession website, can sit to collect the money. Do the site half in the "Do", half in the "push", do the process, we can use some professional service providers to do, push the process, we need to do it ourselves. The promotion effect of the industry website is better, there is a characteristic that you not only must understand the network marketing some means, but also must understand this profession some rules and the liking and so on. Industry web site is the biggest difficulty is also the promotion, according to my understanding of the information, my friend said that the site basically did not how to pipe, the customer has done after put there, don't say propaganda promotion, even basic optimization did not do, talk about what profit?

2, any good things do not use, certainly can not achieve the desired effect.

Industry website is the same, to guide customers to use more. A little look at this site will know, the content is not how to maintain, a lot of home page information or January 2007 information, search engine also almost no included pages, also did not how to do friendship connection, such a site, how can there be traffic and popularity? Anyone who sees such a station may not look back. The industry website completes the content, moreover is the continuous completes the content is the key. My big Chengdu Talent Network, update the information every day to reach more than 60, Baidu Daily included increase also reached hundreds, snapshots updated every day, so, whether individual members, or corporate members, will feel your site every day there are new things to see.

3, from the beginning of the moment to do the station, the customer will hold the direction of the future.

Enterprises to do the industry after the site generally has 2 directions, one is to do the indicators, and then sell the platform, 1 are self-employed to make their own money, mainly through membership fees and advertising costs. For example, the big Chengdu talent NET, I this station, just want to do oneself collect money. From the beginning of the signing of the cooperation order, there must be a clear direction and demand, so that the later promotion of the goal. However, regardless of the direction of development, all the Web site indicators to do to achieve results.

4, learn to use a variety of tools to monitor and follow up the site after the different stages of operation effect.

For the industry web site, to do a good job of promotion, the best way is to add external links and original content. To ensure that the search engine included a large number of key words, to ensure that the site in the search engine weight higher, so as to ensure high flow.

General evaluation of a site quality of a few simple intuitive indicators are:

(1) Day independent visitors, day IP, PV (many statistical systems can be achieved).

(2) The number of members registered, the number of formal members, active members.

(3) Baidu, Google and other search engines included in the number of pages, the main keyword ranking, snapshot update speed, the number and quality of the chain.

A lot of people do the industry website, but found that operation is not up, there is an important reason, that is, do not know that industry, I did an evaluation in the big Chengdu Talent Network, for the feasibility of this project assessment, I personally on the internet in this industry for more than 6 years, Another aspect has done various management work and the human resources management work previously, to the talented person recruitment this profession still has the more thorough understanding, therefore decided to do this project. Hope that the industry has not done the site and want to do the industry site friends can be in the station when careful consideration, seriously assess the feasibility of your project, and then action is not late.

The most successful operation of the industry website is those who both understand the network marketing, and understand the industry enterprises and individuals, or have a wealth of industry resources.

This article by the large Chengdu Talent Network (www.dcdrcw.com) original, starting webmaster network, reproduced please.