Why Network Marketing requires a holistic approach

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network Marketing is a systematic project, which needs the system viewpoint and the whole thought to use the network marketing well. Some enterprises think that do a beautiful corporate web site, but also a good visit, is the network marketing, some enterprises think that do Baidu or Google's promotion is network marketing. Website marketing is far from so simple, we need to propose the overall solution.

The overall solution can be understood from two aspects, on the one hand, from the network marketing solution itself, network marketing is not only the construction of a beautiful corporate website or the promotion of search engines, but the need to enterprise sites, search engine, blog, industry sites, instant messaging tools, e-mail and other platforms and tools are tightly integrated, give play to the effect of the system; On the other hand, the implementation of the Network Marketing project is an improvement and upgrade to the traditional marketing of the enterprise as a whole, so the organization structure, staffing, management mode and business process of the company should be reformed.

To the enterprise, to really let network marketing play a role, a variety of promotional methods (such as corporate web sites, search engines, blogs, communities, forums, industry sites, Third-party E-commerce platforms, SNS), and online customer communication and customer service tools (such as web business software, instant messaging, email, Network robot and so on) tightly unifies, through the network promotion, the customer communication and the customer service establishes the enterprise the Network brand, achieves the marketing promotion the goal. The selection and collocation of the promotion method should be personalized according to the enterprise's industry characteristics, staffing, marketing target, marketing consciousness and so on. For example, by publishing corporate network marketing information in blogs, communities, forums, and industry websites, you can increase the quality of external links for corporate websites, which can improve the performance and ranking of corporate websites in search engines. The information posted on these platforms can also be found by potential customers through search engines, increasing the risk of marketing information exposure on the network, to establish a network brand has played a very good role in promoting. Carried out the above promotion, attracts the visitor, if does not communicate with the visitor, does not carry on the tracking and the analysis to the visitor, that prophase promotion did not have any substantive effect. Therefore, after the network promotion, we need to use the Web site business, instant messaging tools, e-mail, Web message boards and other online communication tools and potential customers to communicate, in-depth understanding of their needs, so that visitors into the real customer.

Therefore, in addition to network marketing projects to promote, also with the visitors online communication, tracking and return visits to visitors, relying on one or several promotional methods is far from the real role of network marketing, must be based on the marketing situation of enterprises to put forward personalized overall solution, so that the investment of enterprises will really have value.

Network Marketing overall solution after implementation, will have a transformative impact on the enterprise as a whole, the company's organizational structure, staffing, marketing plans, marketing objectives, corporate culture and so on with the network marketing the overall solution of the implementation of changes, the company's traditional salesman may no longer be applicable to the needs of network marketing, And the demand of network marketing personnel and technical personnel appears urgent. This requires the enterprise management to have a systematic thinking, from the overall consideration of the company in order to ensure that the network marketing and the company's traditional marketing effective combination, play a systemic effect.

Therefore, the network marketing needs the whole solution to really play its role, the bidding ranking can only be called network promotion, with the online QQ customer service can only be delivered online customer communication, network marketing is a systematic project.