Tencent Digital News (Zhang Yujing) Since the beginning of human use of mobile phones, a market has been with the development of the mobile phone market and continue to move forward, this is the mobile phone foil, with the development of smart phones in recent years and the progress of mobile phone materials, Foil this line there is no need for this topic gradually pushed to the cusp. Suning Appliance on May 19 started a new event - free mobile phone foil, covering 34 cities nationwide (available at the official website). I went to my nearest Lenovo Bridge shop looked, implemented well, I was at noon on May 19 to see, the morning free stickers in this store has more than 20 people, mainly in the elderly. If the user with the film is free to paste, if there is no film on the free delivery and affixed to the film, of course, sent the film no good choice, if it is popular models are ordinary high permeability film, if other models are The ratio of the amount of cut film.
No matter what the film, this activity is always allow users to profit, when it comes to this I'm distressed under the roadside filming little boys, people ancestral skills, let Suning free, and this is not a business rush, I heard a small flyover Buddies are ready to launch "foil help" power and Suning shopping, whether true or false, let's make a lively today, take a good look at this film matter.
Why foil?
Let us first talk about this ordinary high permeability membrane, why paste this kind of membrane can actually use two words profile "cherish" why so care? May be the cell phone screen material itself is very easy to scratch, people are particularly distressed; may be the phone to use for many years, the beginning must be more care; may be this machine hard-won, it is particularly fond of; may be the phone Prepared to sell so be sure to protect; may be obsessive-compulsive disorder, can not stand a little scratches. In short, there must be a reason you feel that you need extra care for the phone. I think this is the reason why I choose to stick this basic type of film around me less, because most of the best-selling mobile phones on the market are more and more do not need this extra care, the glass screen more and more not easy to scratch, cell phone change More and more ground, more and more choice of products, faster and faster prices, second-hand goods more and more worthless, these factors together, so that people become less and less foil.
Of course, there are other films are for special features and paste, such as now more popular tempered glass film, is said to allow mobile phone screen withstand hammer smashing (estimated no one tried); earlier popular matte film, although the fingerprint The effect is obvious but has a huge impact on the screen permeability; in recent years, the popular mirror and anti-privacy film, the former can turn the phone into a mirror, the latter to prevent people around the crowd; and some other membrane is to decorate, change Body color or material, such as colorful color film and cork film. These special kinds of film still have a certain market, but because of the majority of materials are not satisfactory and the price is high, or individual species affect the screen permeability of the audience is always relatively small.
Where to buy film?
Now most of the channels to buy films are online shopping, online purchase of foil from 0.5 yuan to 500 yuan range, the quality of natural good and bad, ease of use vary greatly. Phone stores are usually sold, there is no too cheap, and about 20-200 yuan, the quality can be guaranteed basically, but generally only better sales of high permeability and anti-membrane, not too strange. I have seen in some small commodity wholesale super-strange film, a variety of kill Matt style, the price will be 20-50 yuan, but belong to three non-products, nothing quality assurance. Then there is the direct purchase of film, but the basic market price of roadside foil 5 yuan membrane will receive about 20 yuan, the benefits are scrapped directly to new.
How to foil?
Flyover film is really a magical industry, but also remember a few years ago when I went to the film, the average price of high through the film 15-50 ranging from the previous two days went to ask for a moment, or even the price, is indeed called the price The industry with the least fluctuation. In fact, most people know that the film industry is profiteering industry, the cost of a few dollars of the film asking price should be dozens, there have been practitioners broke the news on the market to sell the film cost is almost the same, the highest also a few dollars. The reason why people will choose the bridge membrane actually is a map of convenience, and paste the bad guarantee to re-affix the new, so far, better than their own online to buy a film affixed to a good fee.
However, with the film makers are now more and more humane, buy foil to send film tools, as well as tutorials, attentive students posted their own will not be too much of a problem, and even appeared invincible laminating machine this kind of thing, simply let People amazing.
Why is the bridge foil is still booming it? In fact, Suning staff said makes sense, not all are willing to do their own hands, many middle-aged and elderly, children to change the smart machine, deep-rooted ideology, or to be well protected, they will not get, Spent a dozen, dozens of pieces, as long as the range of their own also posted, after all, so expensive mobile phones are used, so the high price of flyover foil can understand, people receive the service fee.
How mature market?
When we talk about mature markets, we always say that the United States should do things. The maturity of the mobile phone market will inevitably drive the surrounding industries to maturity. Our correspondents in the United States and some of my friends in the United States have helped us observe the U.S. market.
First of all, there are very few people in the United States who use the contract machine. The frequency of replacement machines is relatively high. Now it is not necessary to use the mobile phone screen for a year or two without any obvious scratches.
Second, there is demand for film is more online to buy the more famous brand of film, and then paste their own, the price of the film is also ranging from 2 US dollars -40 US dollars, to prevent planning toughened glass film based. The mall rarely has this service, and occasionally there are several mobile stalls are expensive, generally about 20-50 US dollars, but do not accept their own film. The United States also has foil roadside stalls, but are concentrated in Chinatown, but also can bring their own membrane stickers, closing manual fees, prices and shopping malls.
In addition, compared to the previous film, the young people in the United States of America for a variety of decorative back film and a variety of silicone case, cell phone shell like more enthusiastic, functional protective shell is also more popular. For mobile phones, it is more of a way for them to show their personality rather than for protection.
Really need foil it?
If you really need to do not need to foil, in fact, or due to personal reasons. In fact, as previously said, if you find those "why the film," the reasons have disappeared, then your cell phone from the use of naturally do not need to foil, but I do not exclude cell phones have extra protection plot and other Appeal people. For this part of the user, my advice is if you want a special film, or save enough patience, choose online shopping their own operation, you will find that the film is really not worth the outside; If you just want to paste an ordinary high permeability membrane, Suning may really be a good choice.
In fact, mobile phones have become a fast consumer goods, in the more mature market environment, the more mobile phones this product should be "affordable", "worthwhile" and "more durable." Such consumers will be mobile phone film will be "on demand operation" will not be "obsessive-compulsive disorder attack", mobile phone film profits will disappear, the industry, let it go slowly niche ~