Why Pinterest has become an important Internet enterprise?

Use Google to search for information and use Pinterest to search for inspiration.

If there are people who say that Pinterest is an application for the elderly, then you have been abandoned by fashion. If the 562.5 million dollar venture capital, as well as 3http://www.aliyun.com/zixun/aggregation/19203.html "> The 800 million dollar valuation still doesn't convince you that Pinterest has become an important internet business, so you should look at the company's latest offerings.

Last night, Pinterest launched a wizard search (guided Search) service that allows users to search Pinterest more than 30 billion pins in a new visual way. Pinterest's Wizard search can display related pictures based on the user's keywords. For example, if the user searches for "hairstyle", it will automatically display a "short hair", "Lady hairstyle" and other keywords of the picture.

What users need to do is select a few keywords, and then they can discover ideas in Pinterest's interest map.

If you are not a Pinterest user, you may think that this product is not a big deal. But for those who understand the power of Pinterest, this means that users can view the ideas of others and use them in their own lives to make life better.

This product, like a Pinterest website dedicated to displaying creative images, may be a new form of search Google 2.0. The core of this product is still search, but it takes the search to another level. When you open Google, you want the answer to the question, such as where there is a dental hospital. And now, the search engine will help you with the creative, it will take you to explore, and again and again brainstorming.

Pinterest CEO Ben Silbermann says: "Today's search engine products are focused on information." In other words, the exact answer to a question. What Pinterest wants to do is search engines that let people explore and discover. “

When you're looking for ideas, Pinterest will be your preferred search engine. Maybe you don't know what you're looking for, you're just looking for something that will brighten your eyes. Maybe you're looking for a pleasing picture, and Google can't help you find it.

If Google's role is to search for information, then Pinterest's role is to help you find inspiration.

Ladies and gentlemen, Pinterest's role is not only convenient for ordinary users, but also for various brands and advertisers to see the opportunity. That is why they have received more than $500 million trillion in funding without completing their earnings, and have made the company's valuation close to $4 billion trillion. Investors believe that this feature of Pinterest will make them an online advertising provider like Google.

Although Pinterest has not yet officially launched promoted pins advertising business, but the beta version of the service has been widely praised. "There are four companies that have tried Pinterest's promoted pins service, which are home improvement sites Wayfair, hotel chains Loko seasons and Unilever," The Wall Street Journal reported. and Hellmann brands. All four companies said they were satisfied with the effect of promoted pins advertising business. Wayfair CEO Niraj Shah says Pinterest's visitors bring them a 20% higher profit than average visitors. ”

Many of the electric-business entrepreneurs have been many, I say, Pinterest to bring them far more traffic than Facebook and Twitter bring them.

Juelp founder Jane Park said to me once again about the traffic Pinterest brought to them: "I'm begging Pinterest to spend my advertising money on their platform." I can't wait to use the promoted pins service now. ”

Those who think Pinterest is a service for the elderly do not really understand the ability of the application. People discuss various topics in Pinterest, such as model cars, sports, geeks, celebrities, art, science, children, education, health and fitness. The images on the Pinterest platform can actually provide people with lots of ideas and brainstorming materials.

When people need new ideas and new ideas, Pinterest is their best tool. Want to change your hairstyle? Want to develop new interests? Or do you want to find a new destination? There must be something you want on the Pinterest.

This is the power of Pinterest. When people look at pictures on Pinterest to find ideas, brands and advertisers can put pictures of products and services in them.

Should Google be careful Pinterest? Yes, but Google doesn't have any moves yet. Pinterest has not yet promoted their promoted pins services on a large scale, so they will not pose a threat to Google for a short time. If the advertisement appears massively in the Pinterest platform, may lead to the user instinctive aversion, thus appears the user to lose.

It is for this reason that Pinterest CEO Sibermann is cautious in promoting advertising. He hopes that the ads on Pinterest can be carefully designed without damaging the user's experience.

But if Pinterest's guided search service gets the user's attention, it's likely to be the most powerful competitor in Google's online advertising arena.