Why post-SEO era of medical industry site optimization Difficulties

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For the seoer of the medical website, perhaps in the past 1 years, the heart has been somewhat more or less stimulated by some. Baidu's overhaul of the health-care web site is by no means accidental. For an old era of the end, how we face the future of the Medical Industry website optimization, today's Midas feeling and hair, here and you exchange.

First of all the Midas believe that Baidu's right to drop the medical site is absolutely reasonable! Some people may say, I do the station, all aspects of optimization indicators are excellent, why will be down right? However, the station in front of me did not have any obvious SEO traces? First, the Midas Touch, All SEO techniques are not approved by the search engine, any site optimization performance is based on the user experience, not based on Baidu spiders. Maybe some seoer from the beginning of the design of SEO, is how to communicate with the search engine spiders, And not the end user of the enterprise. That is the reason for the cumulative accumulation of Baidu has to rectify.

Throughout the medical profession of Harbin website, which has no traces of SEO cheating? Which is the real people-oriented to build the site? The Harbin Medical Profession website is not the platform that they serve for the patient, But to attract customers to the hospital to spend the channel. I don't believe you. Open a website of Harbin medical profession is not difficult to discover, this website exists The first purpose is not lets you solve the problem through this website, but can't wait to let you communicate with the so-called expert or customer service, After contact they are also impatient to ask you to go to the hospital. This is what they do for SEO purposes. This is already the old routine, in reality such a "plot" is often staged. For example, a hospital to carry out "public welfare projects" such as hair some so-called medical cards, the above a lot of free physical examination of the project, of course, some people believe it, Only to be found in the hospital, there is no such thing as a free lunch (you know). It was a good opportunity to build trust with the patient, but in the implementation of the "greed of the essence." This is me and the actual combination from the patient itself, may be more beneficial to the patient's health, But how can you get away with the lack of trust in the overall medical profession?

Although some stations were demoted to the right to be k; some stood up to NB. But this does not indicate that the station will never turn over the day, go up to the station must do well. At least for now, the whole Harbin Medical industry's website user experience can be said to be very poor, whether in front or behind, No one really thought about the experience of the patient online.

In the post-SEO era, challenges and opportunities coexist, this is an old and new over the throes of the period, who can first realize, who will be able to occupy the market opportunities. Then how can we do the optimization of the medical website in the future? Or is that sentence all based on patients, all for patients to consider, do not look at the money, so that users can really feel you for his sake, The problems that can be solved online are never pushed down the line. Must guarantee the price is transparent, remember that I have a friend to a hospital to give birth to a child, originally said online, 10,000 yuan can do a complete journey, but into the hospital to find a lot of hidden consumption, all kinds of health care, all kinds of care, a variety of additional consumption of induction, As a child's parents, of course, want their baby to get the best, but this kind of consumption will give the checkout people's psychological discomfort. It is conceivable that my friend spent more than 30,000 in a private hospital.

Although private hospitals are the main force to solve the current difficulties in the domestic medical environment, but now it seems that these private hospitals do not get the approval of patients, is a minor disease, we would prefer to queue for a few days to see a large hospital, and will never choose a private hospital. As for the maternity and private hospitals, I think most consumers have vanity, and doting psychology. This seems to run counter to the principles of the medical profession.

The opposite factor says more, but you are not difficult to find, there is the basic reason that the medical profession website weight is low. In the future of the Medical Industry website optimization, authority and user experience is the most important. In the future of the Medical Industry website optimization is definitely not a few people fighting, It is necessary to mobilize the whole to form and maintain the hospital's online corporate culture. The following alchemy is summed up according to your own ideas

1, carefully study the patient to visit the purpose of the website.

Patients visit a medical industry website, personal feeling the biggest desire is to be able to seek medical advice on this website, get some knowledge of health care, or check the hospital's qualifications, medical equipment, medical staff overall quality. The latter is easy to do, but the former is something we should focus on, How can you get some basic free medical assistance online? Midas believe that the first to establish a platform with patients to communicate, is not the home page is not always point to the Consultation window (the first should be to delete the window, it is too tacky, a near private medical website business Taste heavy, you do not feel it?)) The question and answer platform has many successful examples, Baidu is also setting up its own medical question and answer platform, which is an expert online solution, but I don't think it will take the job of a private hospital to build a question and answer platform because the local experts are closer to the patient. and must ensure that 12 hours or more experts online response, the response can not exceed 5 minutes , in fact, private hospitals compared to the public is not very busy, this point as long as the intention is not difficult. Or can be paid by the hospital, online doctor free outpatient service, It is also possible to have a doctor's registration fee under the line hospital. This is the process of saving character. I believe that you get good quality flow than in Baidu to promote the effect of better. Besides, don't you think the pages generated by these questions and answers are a good original content?

2, give patients eye-catching medical knowledge dry goods

Of course, this is not surprising, the medical industry's website optimization, we think that the most difficult is the original, but the Midas thought is not the original difficult to do but the SEO ideas appear paranoid, the previous SEO is generally the same, this point in the previous articles have said that the original content is difficult to do because Seoer is completely in the service of the machine. In fact, the medical industry is not the original more in the refined, to know that he is to give a person to see is not to Baidu Spider to see. The Midas touch of several medical industry sites in Harbin, found that no one to the medical knowledge attentively, At least I think this kind of website browsing user experience is not as good as the quality of my blog. Secret Mimama text and advertising pictures full of the entire site, there is no focus, visual pressure is very high, Even it feels like this kind of literature is similar to every medical website. The Midas Touch suggests that the website content of the medical profession should be designed and built to be able to arouse the user's desire to read. According to the season and hot spots often introduce a number of medical knowledge topics, proposed to take a split layout, now the major news portals are doing so, For example, NetEase 163, bloggers think their news theme to do is very in place, if the medical industry site can do so that user experience can be greatly improved.

3, the authority of the hospital

Not only the qualifications of hospitals, but also the qualifications of medical devices and medical personnel, these I think there is no need to put in the medical profession website's first position, has a browsing function in the specific class eye to be possible, does not need to be obvious all day. But the sensory quality of the page is something to be aware of. The authority of the hospital is definitely not the boast of itself, It's a process that needs to be accumulated, Midas thought, as long as the first two points are well, this can be driven up. Now Baidu opened the medical industry certification, return and scoring mechanism, from this point of view is that Baidu in the help of authoritative website to enhance the weight, but also to the patient a more reference.

The medical profession website roughly is these three big chunks, if can attentively put this three point user experience to do well, believed that the hospital enterprise culture and the word of mouth will obtain the obvious promotion, as to the flow I thought is does not worry the matter, like Ma Yun said, if one person only makes money to work, He'll never make a lot of money. If the site is only for traffic and survival, then what is the significance of the station? In addition to the medical profession such a special nature of the site, the Midas touch is difficult to understand, why such a strong user experience needs of the industry, but very few people pay attention to the user experience it? Maybe everyone needs to go through a horse race in the Internet, at the beginning of the development of everyone desperately in the online customers, to be mature after the industry will become gentle. Like the root market competition, 10 years ago, several enterprises focused on customer service, but now you see, who dares to say that customer service is not important? User needs in the continuous improvement, people in the Internet to get help desire more and more strongly, SEO old times have already passed, if you still immersed in which is eliminated of course is inevitable, in turn, you wake up early, the implementation of early, then this blank market will be you master. (words are too intense, if offended, please forgive)

Article Author: Midas

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