Why search results are not content pages

Absrtact: Talk about search We all know that the long tail word has been a lot of site traffic, the main source of a hot long tail word to bring the flow of the site is extremely considerable, when the site can do a number of popular long tail word rankings, such a site is more valuable

Talk about search We all know, long tail word has been a lot of site traffic, the main source, a hot long tail word to bring the flow of the site is extremely impressive, when the site can do a number of hot long tail word rankings, such a site is more valuable, but we have found, sometimes in search of related long tail words, Although our site has a better ranking, but the search results appear is not the long tail of the content page, but the home? This question deserves our deep consideration.

Examples are as follows:

I am searching this station a long tail word "Hunan XX cable Company" time, according to the normal truth, should appear is the URL of the company's page, but unfortunately, we look at the image of the site is the homepage, but the home page with the relevant long tail words, please look at the picture.

Figure: Search related keywords out of the result is the home page

At the same time found that I stand most of the long tail word search is so, there is no long tail of the URL page, but the homepage, such a search result is not against the site? The answer is yes, at least we can know the following drawbacks:

1: Users cannot find the desired results

When the customer opens the link and discovers that it is not what they want, it will no doubt close the page, and this will result in a subsequent consequence.

2: High bounce rate

A large number of customers into the search results page found to be cheated off the Web page, will lead to a high bounce rate, PV low, such data left to the site is very unfavorable, an excellent site will only retain customers, so that customers deeper access, rather than a large number of jump out.

3: Poor user Experience

But what about the user experience? But the user experience is precisely one of the most interesting indicators of search engine.

Even if this can bring many adverse consequences to the site, then the cause of this problem can be found? I have a rough analysis of the following actions should be related to the operation.

1: External link construction all point home

I am in the construction of external links in the process of both the anchor link and the site outside the chain are pointing to the home page, which caused all the weight in the home page, resulting in the search results of this situation.

2: Low weight inside page

Because there is no construction related internal page outside the link, the inside page basically does not have the weight, therefore causes the search inside page The keyword to appear the homepage the situation.

Solution to this problem:

1: Focus on the diversity of external links

Outside the construction of the time everyone is easy to go into the wrong, whether it is the exchange of links or external links to send URLs, exclusively left home URL, so the weight of the home page is really up, but caused the distribution of the weight imbalance.

2: Build a website with clear and simple structure

The structure of the site is clear and simple is also a basic requirement of the station, here to say is, if the internal page level is too deep, so the more difficult to be crawled by search engines, and lead to the home page because there are related keywords and is as a result of the search results, so we should pay attention to the structure of the site, and as much as possible to make the contents of the page

Read this article, do not know you have no more understanding of this problem? In fact, many sites have this phenomenon, we need to find out and analysis, search engine is a very systematic science, whenever we find a different problem and solve him, I believe that our level of optimization will be more and more high.