Why search results only appear URLs

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Many friends are using search engines to search the results of the estimate will encounter only URLs, this situation should be in the search engine optimization process to avoid, because such search results lack enough information to guide users to visit the Web page.

After a long period of time to observe the data in the search engine, Robin summed up the reasons for the above, as follows:

File format caused, such as some XML, PPT and other documents. Web content is not organized, the whole station is based on pictures, even the title is lack. The Web page is in a black-print (such as Google Sandbox) observation phase, generally speaking, the new station into the search engine is not immediately released, there must be an observation stage. If this phase of the search results only the URL, I think this is a half release state, for the site completely released a symptom, is a positive message. The unstable operation of the site can also cause this situation to occur, search engine robots will often be sent out to capture some of the latest updates to the site, when it visited the site, the site is not open, which let search engine robot doors, it is not to be returned to the search feedback will be blank. Maybe there are other possible reasons, here we need to find out ...

How to avoid this phenomenon?

From the Web page itself and document processing methods to improve the work, do their best to the search engine to free text information. During the daily maintenance of the site, pay attention to the monitoring of the server to ensure that it does not fail to run. Give a positive link source to some pages that already have URLs in the search results.