Why Sina Weibo to "seal big extra Chain"

Recently, there is a story of the uproar, that is, Sina Micro-Bo blocked the message of the large, it also came out a lot of voices, some people say that Sina and Ali to talk about the collapse, to cover all Taobao outside the chain. Some people say that Sina Weibo after the introduction of micro-task, because the operation is not ideal, and another micro-Bo trading platform to do a good job, the ban on the forced grassroots large and Sina signing.

According to reliable sources, Sina's move is mainly for fans more than 500,000, not certified marketing large, shielding these large outside the chain, asking these grassroots large and Sina contract, and give Sina income share.

According to the insider said, Sina Weibo for platform benefits is not very large, grassroots large, especially marketing large but the benefits of a lot of the phenomenon is very dissatisfied, has set up a white list system, requirements of these fans more than 500,000, not certified marketing grassroots large must be signed with Sina, otherwise shielded outside the chain. Sina Weibo asked to contract with these grassroots large, will be divided into a proportion of 28, and Sina benefited 20%, grassroots large benefit 80%.

A stone stirs up thousand layers of waves. On the impact of the move on Sina Weibo ecology, we disagree. Some people think that Sina Weibo's practice is reasonable, just like Sina Weibo built the building, the big recruit came in to open the shop, the intersection of reasonable rent. There is also the view that Sina Weibo's commercial appeal is reasonable, but the way is simple and brutal.

About the impact of Sina's move on micro-blogging marketing? Netizens think that both pros and cons, one aspect of the benefits is that may be forced micro-bo marketing breakthrough. An inappropriate analogy, "dog nasty also jump over the jump", remove the chain of this simple and brutal advertising model, we sit down calmly to analyze and analyze the future of this microblogging marketing how to do. The downside is that Sina's move may allow Sina micro-broad to forward the price increase, which will undoubtedly be increasingly depressed "large forwarding" market "worse."

For Sina Weibo move, grassroots large is dare to say, after all, "Man, Miowei", the initiative is also in the hands of Sina Weibo. Whether it's 28% or 37%, the tuba will accept it. Flies are also meat, after all, money is better than no money to earn.

It is likely that Sina Weibo's move is mainly aimed at another, well done microblogging trading platform. This hard-line approach is likely to push the platform into limbo. At the same time, it was also analyzed that Sina "a single big" approach may be detrimental to business owners. Microblogging forwarding can only be "micro-task" one to do, no competition may reduce the quality of service. Also have a large friend pointed out that Sina Weibo's "micro-task" There are many need to improve the place.

It is worth mentioning that the ban is mainly for 500,000 not certified large, others are not banned. Some good people commented that the original large brush powder, now to do everything possible to clean up the zombie powder time.