Why Social Media Marketers Can Succeed?

This may surprise you, but the answer to the above question is not Facebook.

A growing number of Inc500 companies are incorporating social media into their business and marketing strategies. Not only that, they have achieved some success and are increasingly valuing the overall value of social media.

Including some of the fast-growing private companies, many companies have been using "mashups" in social media, and Facebook is one of the most popular marketing platforms. A study released by the University of Massachusetts Dartmouth College Marketing Research Center found that:

- 71% of respondents in 2010 used Facebook as one of their marketing tools, up from 2009 (61%).

- In addition, the utilization rate of microblogging Twitter reached 59% in 2010, and the number of blogs reached 50%, ranking top in the list.

The study found that if a company used social media, it often achieved some results. Eighty-five percent of those surveyed believe the use of Facebook is a success, a significant increase over the 54% in 2009. But even this Facebook lost to the information board, because 93% of the respondents think the information board is a very successful strategy. Foursquare in 2010 the utilization rate has also increased dramatically. The study did not collect Foursquare 2009 data, but in 2010, 75% of companies have achieved some success through the use of Foursquare.

With the continuous popularization of social media and the increasing prominence of its value, people's perception of it is also gradually changing. More and more companies are beginning to realize the importance of social media. In 2010, 86% of respondents considered social media technology "more important" or "very important" than the 79% in 2009, an increase of seven percentage points. And those who think social media is "very important" have seen a larger increase in the number of businesses. (As shown below)

Due to the sweetness of success, these rapidly growing Inc.500 companies are increasingly focusing on social media. Marketers are also constantly trying out various types of social media networks to find the most appropriate tactical mix and marketing strategy for their business.