Why some sites do not set keyword ranking but very good

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Often friends ask, why some sites do not set keywords, ranking is very good, this is why? For example, most SEO go to the Lou Blog and Moonlight Blog Home keywords did not see the keyword settings, only wrote A/. Why do they not set the keyword rankings still so good? The weight is still so high?

First, talk about the change of search engine technology

Now the search engine, from the beginning of the 1.0 version of the gradual upgrade, after more than 10 years of continuous updates and changes in the algorithm, now can automatically identify the keyword can find a lot of relevant things, become more and more intelligent. From the beginning can only through the Site keyword recognition content, and then the importance of the keyword has been greatly reduced by the search engine, only as an auxiliary thesaurus.

For the current search engine, will be based on all the content of the site automatically identify, judge the core content, extract keywords. Google is very early to reduce the role of keywords, the industry circulated Google has not keywords listed as keyword ranking factors, so some webmaster mainly do Google's not set. Google Webmaster tools inside the Google index has a content keyword below, it will be all the content of your site to classify keywords, and list the degree of importance. I think we have used webmaster tools, in the keyword thesaurus will appear a large number of non-keyword rankings, which is the search engine based on the content of the site automatically identified.

Illustrate

Example one: Alphen has a column called "Outside the chain construction", the first keyword did not set the word, but participated in the rankings. Because the chain construction column under all the articles are talking about the chain, so the search engine automatically identify the key word is "outside the chain construction."

Example two: You can search "SEO optimization technology" This keyword, my home page did not set this keyword, but the word is involved in the rankings, because my site title contains these four words, because the content of the site is basically talking about "SEO optimization", so the search engine automatically identified out.

The above two words and not in the Set keyword, just appeared in the title, which can see the title of the site to optimize the importance of ranking, to rank well, you must set a High-quality site title.

Second, the role of key words

Think of the role of the key words: think that year, the key words but arrogant, the role of the site optimization rankings, the search engine to give the keyword a high weight value. Basically can say, your keyword write what content, search engine will think your station to do what content, as long as your keyword density standard, will give Hello ranking. But later, there has been a keyword cheating party, a large number of sites piling keywords, and most of the site's keyword settings are not very accurate, resulting in keywords and through the keyword search out content out, irrelevant, user experience is poor.

Since the key word has been cheated by the party, but also unfavorable to the user experience, then what is the use of it? So slowly in search engine there fell out of favour, by the love Imperial concubine turned to Mammy.

Now the role of the keyword: Although the keyword in the search engine there is out of favour, but also has a certain role. Even from the love of the princess to the mother, but the mother sometimes talk will be heard.

The key functions of today's keywords are two:

Easy to view site rankings

The site's core content of the prominent role, a lot of site content, not all of the core, this time set the keyword can tell the search engine what I do.

But, not you say the website is to do what, the search engine thinks your website is to do what, this recruit already past style. Search engines focus on Web content, not keywords. Like when we watch the World Cup live, if you look at the CCTV broadcast, the prologue must be like this "CCTV, CCTV, you are now watching CCTV set, is live for you ..." The audience does not care which stage you are, as long as the broadcast is I want to see the good.

This concludes that some websites do not set the key words for the reason:

Search engines will automatically identify, judge, and extract keywords based on all the content of the site.

Even if the keyword is set, but not related to the content, there will be no good rankings, or no rankings.

Maybe the website program has gone wrong, causing the keyword to not show

Do not set keywords ...

Alphen feel, if you see do not set the keyword site ranking is still very good, that is the station webmaster has mastered the keyword truth.

A wrong point of view to set the keyword useless theory

"The importance of the current keywords, not as important as before, in addition to the title is more important, keywords can be arbitrarily modified, and the description can be arbitrarily modified." "This is what I saw on a certain Daniel's website, the first four sentences can be said to be right, but the last sentence" description can be arbitrarily modified "this sentence is wrong, why? Because the description can participate in the keyword ranking. Strictly speaking, the description will not directly participate in the search engine rankings, but will affect the rankings.

Summary：

Alphen suggested that, if the pro is not confident of their own SEO technology, the content of the site to control the lack of confidence or set the key words for good, do not get the search engine can not automatically identify your site content focus.

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