Why Sunglasses network into recessive winner

Electrical business is fire! June Jingdong shop celebration, July 1 shop chase, and Taobao, Suning also idle, marketing waves followed by laughter users busy reporters, this is the ecology is the environment. But today, we are not talking about these large platforms, but a vertical glasses business, in July the king of the promotion of the background, it has done these big platforms can not do, but also made these large platforms want to make money Bad money

Who is available? Veteran VS first

To figure out why it works, first of all we need to know who he is. In the available information, we can get the following key context.

First of all, it is available Optical Network was established in 2007, its predecessor Ai Network was established in 2004. This year, Taobao has just set up a year, Jingdong has just become a military, while the vertical type of e-commerce legend where customers have to wait three years before they can appear in the public. It can be said that in China vertical e-commerce even in the field of e-commerce, available are unscrupulous veteran enterprises.

Second, the available optical network is the market's largest optical e-commerce, accounting for 70% of the industry's market share, deep in the contact lens users for many years, with tens of millions of user base. The number of users in the field of e-commerce can be achieved are rare.

Finally, in the industry a dominance for many years, regardless of the industry after the business platform, or the old traditional glasses manufacturers online business can not leveraging its position,

As a result, we can give this network can be such a position: electricity supplier old + industry first.

Make money under the eyelids in Jingdong and No. 1 stores

Perhaps because of this, we can only have the capital to survive under the attack of the big platform.

The current data show that 6.18 this year, despite Jingdong, Taobao playing hot, but no real price, has been widely criticized by consumers, and in this regard, taking advantage of the wave of 618 can be network but the sudden emergence. We can see from the Baidu Index, 617 available net heat reached more than 5,000, more than double than usual. According to reliable sources, the order volume of the net available on the website also achieved a record high. The July 1st store celebration, available network also extended its traditional launch of the 7th anniversary of the big promotion, from the current trend of view, available in this cup may again usher in the peak.

It has been suggested in this regard, June and July, the largest electricity supplier winner may not be the big marshals, but should be available net conclusion, perhaps this is not without any basis.

To this end, some people have to ask, Jingdong, Taobao, Amazon, No. 1 store why these e-commerce chiefs will see the make money and indifferent? In fact, the answer is very simple, they want to do but can not do it.

Medical, professional, channel, available three weapon

For optical e-commerce industry, not you want to enter will be able to enter. Because in our country, contact lenses are classified into the category of medical devices, which requires operating companies with medical equipment business license, there are here, many big guys to achieve the play is to provide a platform. At this point, there is a net advantage available.

Not only that, available network of glasses manufacturers channel is also a powerful cornerstone, which makes available at a more favorable price to get the product, made in the electricity supplier price war initiative. Also make it in terms of user preferences, the combination of more actions more abundant, enhance user stickiness.

At the same time, professionalism is also an important criterion to verify the formality of an eye e-commerce. Available network currently take O2O route, online has begun to build stores, which lay the foundation for the professionals in the field of savings glasses. This factor produces a fermentation effect is that, in the service for users, you can have to assume more than just the role of a customer service provider, will be more from a professional point of view to answer, in the user experience enhancements are obvious.

Nowadays, the Internet trend toward alliance, large Internet companies annexing small businesses to enrich their product line has become the industry consensus, in such an uncertain environment, not only to maintain the development of the network can not only sustained development is undoubtedly a tonic , But whether it can go further, still time to test.