Why the bid advertising language will be dismissed
Source: Internet
Author: User
KeywordsBidding advertising
We should have met our bid for the Ad Cup was dismissed the situation, has not met in here Purple Cloud Assistant for everyone to make a preventive needle first. We are writing advertising language, in addition to pay attention to some of the irregularities, but also pay attention to the format of the advertising language, the format of the error is also will be rejected by the bidding system, this is also our usual in the advertising language often appear wrong place. Below the Purple Cloud Assistant home on the advertising language format, for you to talk about six points to pay attention to.
First: false promotional statements
If we add some false ingredient to the slogan, it is not allowed to cheat the user to click. If we want to write promotional statements advertising language, it is best to put on the target URL above to promote, do not put on the advertising language above, this is because promotional activities are basically have a certain time limit, no time limit even if it is not promotional activities. So the promotional language as advertising language is obviously not workable, there is also a point is that the auction system will not let us often to modify the advertising language, so it is best to put these promotional advertising words on the target page to write on the good.
Second: Seductive statements
The temptation statement refers to: Click here for a surprise, click on the courtesy and so on. If we write these seductive words in the advertising language, we may not have a complete understanding of what the advertising language is actually designed to describe the product's characteristics. Because the temptation statement and the product and the target URL have no relevance, and can seriously affect the product itself.
Third: Extreme Words
Extreme vocabulary refers to: the best use of competitive bidding software, the most functional bidding tools are extreme words. The statements that have nothing to do with the advertising skills are rejected by the bidding class.
Four, repeat the words
It is not allowed to repeat the words in the bid advertisements we put in, that is to say, the latest, newest and newest words cannot be repeated.
Five: The case of words
About case problems for foreign trade friends may be more often encountered, when we use words to write advertising language to pay attention to the case of words, the first letter of each word is no problem, but if all the words are capitalized, this will seriously affect the degree of advertising language.
Sixth: Punctuation marks
Punctuation is a very specific thing. However, the bidding system requires the use of correct punctuation, special punctuation can play a role in attracting, such as exclamation point, asterisks are special punctuation. Only one exclamation point can be added to each advertisement. Special symbols may not be used in advertising language, especially in the form of special symbols.
After reading the above six points, Violet Cloud assistant bidding software hope that everyone in the writing ads to follow the above six points, lest because of the wrong advertising format I, so that our advertising language was dismissed is not good.
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