Why the chain is more than the number of opponents ranked but not to go

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Yesterday I a netizen asked the author, his chain regardless of quality, quantity are in the competitor above, included in the number of opponents, but the ranking has been under the opponent, he is very depressed, but when I analyzed his website, Baidu such processing results and not unreasonable. Below please see my detailed analysis, first of all he depressed key words are: Shanghai gree air Conditioning, Shanghai central Air-conditioning

1, I first analysis of his site's home page title found in the title of the corresponding above the 2 keyword division is not reasonable.

His title is: Gree Air conditioning gree Air-conditioning engineering price gree air Conditioning Equipment Sales (Shanghai group altar) Company "It is clear that his title does not" Shanghai Gree Air Conditioning, Shanghai central Air-conditioning, "the 2 consecutive words, even participle, nor in accordance with" Shanghai in front of "the order. Some people will say that Baidu will automatically participle, and his keyword tags, description tags, and content has appeared ah, why not to the rank of this relationship? The answer is definitely a relationship, but you don't find it. Let's first look at the first page of the search results list

The first page of the site is almost always a continuous "Shanghai gree air-conditioning", at least "Shanghai" in the front of gree air-conditioning. Yes, Baidu will automatically cut words, participle, but if the title appears to maintain the continuity of the keyword, if all other ranking factors are the same, will give priority to the top figure in the "title format" site. Some people will say, not also have the title of no consecutive words, but also will appear consecutive keyword ranked before it? Indeed, there are also examples of pictures

However, this is because from the chain, content, user experience, station optimization and other aspects have achieved very good results, to achieve a high weight of the premise of the home page. And the author of the Netizen's "Shanghai Gree Air Conditioning, Shanghai central air-conditioning" to be ranked significantly before, but also must continue to do these words outside the chain to significantly improve the weight of the home page, but this, obviously will be more than the title contains continuous keywords of the site to spend more time and energy. So, if you want to do such a word, why put the "Shanghai" 2 words in the end of the title, not to increase their own difficulty?

2, the title of this article said the chain, included are better than competitors, but do not forget Baidu ranked site, but also to consider the content (that is, station optimization)

The author of that Netizen's website first lacks the content, the Baidu removes the code to crawl after the text has not much substantive content. Although we have been emphasizing keywords do not stack, do not consider the keyword density, but as a search index of "Shanghai Gree air conditioner" His entire home page only appeared once, so Baidu can not give the first page rankings.

Because most Baidu crawl Web page and give the ranking of the work is not artificial to judge, he can not from the people's thinking to judge what this page is about, so I have to use words and code to tell Baidu, and the concept of Baidu is: the more consistent with the user search the content of the site more forward.

After analysis, he site has part of the plate is fixed content, so you can add "Shanghai gree Air-conditioning, Shanghai central air-conditioning" and a little natural to join, does not belong to keyword piling and deliberately increase the density of keywords, Baidu cannot distinguish.

Other places to see the statement fluent appropriate increase, but his current text content is too small, also not suitable to add more.

and the original site code "

<div id=logo><a href= "http://www.XXXX.com" ><img gree air conditioner, Gree central air-conditioning

Src= "/images/logo.gif" ></A></DIV> should be modified to

<div id=logo><a href= "http://www.XXXX.com" ><img alt= Shanghai gree Air Conditioner, Shanghai central Air-conditioning, gree central air-conditioning

Src= "/images/logo.gif" ></A></DIV>

And his site has a part of the picture does not have an ALT tag, you can also add some long tail word keywords. And so there are a lot of site optimization needs to modify the place, if you do not want to export competition at the starting line, if you do not understand the details of this aspect of perfect, can be consulted A5 webmaster network to provide SEO diagnostic services or Huaian run-ming seo provided SEO diagnostic services.

3, we come to see his site outside the chain

Through the Baidu Webmaster outside the chain analysis tool to see his site outside the chain of what anchor text.

As the picture shows, his chain does not have too many "Shanghai Gree air-conditioning, Shanghai central Air-conditioning" anchor text, although always stressed the diversity of keywords, but too little is not advantageous. To sum up, sometimes the rankings do not go outside the chain does not, it is not the content, nor the user experience, but all factors of the comprehensive scoring, so to understand Baidu ranking factors, as long as serious research and exploration, you will find that the ranking is not as competitive as the opponents of a lot of reasons, perhaps only one aspect, There may be several aspects.

Statement: This article by the An Runming website construction Company: http://www.runmingseo.com/original release, A5 first, reprinted respects the copyright and indicated the source.