Why the company built a good website but did not deal

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The development of the Internet has penetrated into all the details of our life, whether it is economic or publicity, Internet information dissemination and the carrier of interaction, has played a very important role in promoting. Under this circumstance many traditional industry enterprise leaders have set up their own company's website. But when it was established, it found no improvement in performance. What is this for? Today's Jian-Wei is simply to tell you my opinion.

According to the "China Internet Network Information Center" survey showed: in the Chinese enterprise website industry, among them the highest proportion of manufacturing, 35.3%, followed by the IT industry, wholesale and retail industry. In manufacturing, machinery and industrial products accounted for the highest share, followed by electronic components/household appliances. From the above data, we can analyze the following points.

1: Network awareness is not strong, arbitrary, lack of promotion.

You may say that they have not already established their own company's website, why also said that the network consciousness is not strong!! That is because the current proportion of companies in China's larger industry is manufacturing, and most of the manufacturing industry to do better, the age is basically large, they such people because of the times and the environment and the relationship between education and the current Internet development and awareness of a certain gap. Even most companies set up their own web site is entirely to fill the façade, in exchange with others when you can have a say, or entirely to meet the establishment of the company's salesman, and also think that the company's business and the internet is not. In these cases, even if the site is built, it is idle. This site has no effect whatsoever, only to play the gossip of the conversation.

2: Imperfect User Experience

Many enterprises also exist in this situation, the website I do promotion, I also attach great importance to the network. For example, such as Baidu bidding, media advertising, outdoor advertising, and so on, I have done, the site also has clicks and traffic, but there has been no performance. Why is this? Largely related to experience.

A good user experience can be summed up to eight words: easy to use, look comfortable. Although only a simple eight words, but to do well is not so easy. For example: the website color, the layout, the function, the content, the user's internet habits and so on. Many factors will affect the customer experience, the specific can view the blog, there are detailed introduction.

3: The website lacks the trust

This is important, just as we want to buy something, if we need it, feel it useful, and we have trust in it. Website is the same, to be able to give users trust in our services and products. In the marketing in the user's heart to build trust is the first priority, but also the key to the deal. Corporate web site to increase the general trust method has the industry qualification certificate, the patent, the technical personnel's resume, has done the successful case, the enterprise history and so on through the website display, obtains the customer the trust to add the point, if the customer does not have the information which wants or does not have the trust you, most will directly turn off the webpage to leave.

4: Service in place, overweight consumption

A website's service involves the product Post-sale service, the product packing, the product guarantee and so on, but and the customer direct contact is the customer service, the services is particularly important, what is the overweight consumption, means as far as possible lets the customer buy the thing, can be the promotion way, the customer consumption potential digs out. About this, do not know if you have experience, we go shopping unconsciously bought a lot of things they originally do not want to buy.

5: Increase the viscosity of the website user

Viscosity is often come to our website, and can be consumed again. Although your site is a lot of IP, but if the incoming customers open the page, in less than 3 seconds will leave. So what's the effect? How to increase viscosity? We have to consider the following questions on this issue: what reasons can make customers return to the site often? Maybe you can find a way to improve the viscosity of your site's users. For example: usually more chat, even if the customer does not buy your products, the site also to provide customers with some valuable information, so that customers know that your site is not only selling things, but also in the heart service, and there are many services or free. So he can think of your website when he needs it.

Well, today's sharing is here, I hope that the sharing of Wei-wai for everyone to have enlightenment and help. At the same time I wish you a lot of money. This article Mei Jianwei original: http://www.mjwseo.com Mei Jianwei Blog, welcome reprint, Reprint please retain the copyright, thank you!