Why the fake TV is missing

DVD players, mobile phones, audio products, cooker, microwave ovens, China's manufacturing industry to follow the start, The imitation of a big future. Internet companies are piling up a television program this year, but throughout the history of China's manufacturing industry, the copycat, Shanzhai products, but no successful Shanzhai TV. The reason is that TV is not a consumer electronic product, it needs a considerable technical basis and production scale.

More and more Internet companies to the network of Millet mobile phone marketing as an example, to the television industry shot. Here I have a very firm judgment to stay here: TV is not for you to play with.

In detail, one has to look at a neglected phenomenon in the history of manufacturing: Shanzhai products have succeeded a lot, but no successful Shanzhai TV.

Consumer Electronics products All inclusive, which did not escape the fate of the cottage. China's cottage enterprises to create a miracle, DVD players, mobile phones, audio products, cookers, microwave ovens and so can be imitation, and achieved a lot of brands. Did you find that there is no success in TV products! If you want to say more clearly, is the low-end of the game machine has a lot of Shanzhai goods (FC Red and White machine), now high-end game consoles have Shanzhai goods?

Core technology is the key, the television is a need for core technology, consumer durables ah, as long as the core technology does not need, as long as the simple workshop-type board enterprises can be mass production, it will certainly be successful in China Cottage. Not on the contrary.

In the history of the bully really did the television, the result of what? 8 game consoles so successful companies, making television is not a "rotten" to describe. In fact, in the CRT era, China has introduced a lot of TV production lines, almost every province has several, but also achieved a number of TV manufacturers and brands, but today there are few left?

The reasons for the failure of these enterprises are complex, but the lack of mastery of core technology is one of the important reasons.

It is impossible to make a TV set without mastering the core technology. Because this thing is too complicated. Really, this product needs to control the parts too much, pull a body. A small part of the problem, the whole product reported.

Well, let's look at how the company's TV, which has an IT background, was built earlier than the millet.

The same-party smart TV has said more than once that it participated in the drafting of China's high-definition television standards. Now the store and online can certainly see the same side of the television products, but how many people buy it? Probably because there are too few people to buy, there is no news.

Lenovo is the author's favorite IT companies, Lenovo computer and mobile products can be used to describe the author, the author is only now not optimistic about Lenovo's smart TV products, although Lenovo is constantly using micro-bo marketing their own television products, and constantly create topics, but always feel a guilty element in the inside. Lenovo has already played a cost-effective card, but the formation of Word-of-mouth is still far. So network marketing has a kind of people feel. But I believe that as long as Lenovo is really want to do this product, the time will be successful. Perhaps 5 years later, Lenovo TV can really stand.

Many people will say, you do not mean that the Internet companies do not have the strength to enter the manufacturing industry? But even if not, from the current practice of internet companies, people do not make their own TV. Only with the strength of the foundry manufacturers, and then paste their own cards, selling content services rather than selling hardware!

Here I particularly want to emphasize that good television products are by no means the so-called high-end hardware piled up. Now those such as millet music, such as the company desperately propaganda their own TV with how cow's processor, memory, how advanced screen, the TV hardware equivalent to the mobile phone hardware to promote, such propaganda in the real TV manufacturers see, can only use "hehe" evaluation. This kind of feeling is like everybody saw old Luo to say his hammer team how cow. Can wait to publish a look, alas, you are a hammer.

The writer's heart is good (still can't say perfect) What should smart TV be? In fact, it is very simple, there are three aspects.

The first is the quality

The Chinese see television as a big thing, especially large-screen TVs. Internet companies say occupy the living room, the TV is certainly not the trumpet ah. So it is impossible to buy it today, so the quality is all life. Internet companies believe that this task to the foundry industry will not be a problem.

At present, this may be a fatal problem, those such as the Crown Czech, Foxconn, Nvidia class of foundry enterprises themselves have not successfully produced their own brand of television, you put their own brand of TV generation to them, you can be assured? can consumers buy it? The quality of the television also includes mature aftermarket, It's a lot more complicated than the phone's aftermarket. Phone repair is not good, you will not. Will you still be calm when the TV is not repaired?

The second is the content

This is the strength of internet companies, but also the cause of this wave of internet companies to create television.

Yes, a lot of companies like the company themselves are the licensees of course willing to bundle the content of their own company fees. However, traditional TV manufacturers can achieve this mode by cooperating with licensed companies, and because the quality of TV in traditional TV manufacturing enterprises is guaranteed, it can guarantee the long-term stability of these charges, isn't it? If the TV quality is not good, Zooey bad to go to repair, see not. Who would be willing to pay for content providers? It's scary to say that, as long as the product quality is not good, the content is basically negligible.

The third is the user experience

Alas, this is the strength of internet companies, but also the internet companies to do TV a big bright spot for propaganda. They always say that they have revolutionized television control, such as using a mobile phone tablet computer to achieve remote control, voice control and so on. In fact, "multi-screen interaction", "Face recognition", "voice control" has long been the standard of smart television. Millet Internet companies are best at changing the UI to say that their research and development team has developed a landmark significance.

Many people think that the Internet enterprises understand the user experience, in fact, is a misunderstanding. In fact, from the day of TV manufacturing, the development of TV technology is constantly improving the user experience. In this sense, who is more qualified to talk about the user experience?

The power of the television manufacturing enterprises to the user experience definition is very complex. There are at least a few aspects: sense experience, manipulation experience, User Service experience. Audio and video effects are an important part of the sense of experience, more than 50 inches of TV to display the effect of the request is particularly high. This requires enterprises to set up research and development teams to develop their own intellectual property rights of TV chips.

"Minimalist TV" is the latest research achievement on the control experience of TV manufacturing industry, the group of TV and the group that love to play mobile phone are not a generation, the control of TV can not be too complicated. The user Service includes a series of content from sale to after-sale, the enterprise must establish a professional team to realize. It is almost impossible for internet companies to build such a team, because if all this is done, the cost will not come down at all. "Borrow chicken eggs" is also limited to build a mobile phone, it will be fast consumer goods.

The powerful TV manufacturers should join hands with licensed companies to foster each other, rather than being so loud as they are now, because it will be a huge waste of resources and irresponsible behaviour towards consumers. So in this to persuade consumers to know, cheap can understand, the pursuit of cost-effective more should be, but to prevent fall into another trap ...