Why the interactive encyclopedia doesn't need a search engine

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What is a wiki?

What is a wiki? A wiki is a collaboration platform where any user who logs on to it can edit, create, and modify the contents above. This also coincides with the wiki's openness, sharing features. It should be said that wikis are a bit like the "online encyclopedia", but unlike encyclopedias, they are more like a media, an interactive community.

Wiki Marketing

①wiki, called Wiki, was introduced to China in recent years. Therefore, the domestic netizens to Wikipedia is not very understanding, user habits are not developed. Therefore, at home, most of the content of the wiki site is compiled by the editors themselves, or by the media to write, users just as a tool rather than interactive products. On the wiki, to sell the key word to explain the main, for small manufacturers to build advertising platform to help its brand promotion.

For example: Jingdong Mall. We can set up "Jingdong Mall" entry (this is actually to help its promotion), and then in the "Jingdong Mall" entry area on the right side of the "Jingdong Mall" Customer Answer window (this is actually jingdong customer service to this to its users to answer questions).

② such as to achieve a certain scale, there must be a lot of small enterprises to register the entry, there will be many manufacturers to Vikiri guide the public opinion, to remove negative and so on, but these are operational issues, I will talk about.

③ in the Wikimedia marketing, small enterprises, small manufacturers of the enthusiasm is unprecedented, that what the field of entrepreneurship manufacturers most, what areas of burning money the most prosperous? The answer I give is the game industry. At present, the influence of the game industry in our country has already gone beyond the industry itself, "Copper must Door", "Jia" and so on has developed into social problems, and it has a high degree of agreement with the entertainment industry, telecommunications and communication industry. These two years, the game concept of emerging companies springing up, the lawsuit, the saliva war also frequently become the Internet headlines. It can be said that the game industry demand for public opinion is very large. Moreover, the game company itself has a higher customer service base, and game manufacturers to build encyclopedia is imperative.

④ with the government, universities, publishers, the establishment of a series of encyclopedia knowledge, the organization of university or local knowledge lectures or competitions, to help various media sites, SNS to create Wiki plug-ins (this is actually in the channel). Influence is not said, channels have been done.

⑤ because the wiki is for the keyword article launches collects, therefore faces the crowd to be more accurate, this has created the very good advertisement environment for the advertisement advocate.

Knowledge Cloud

Referring to the concept of "knowledge cloud", let me now enumerate its greatness. I'll take "Ma" for example. The term associated with "Ma Yun" I am based on the latest news, a limited list of several: MA, Taobao, the big Taobao strategy, Alibaba, Wal-Mart, Yahoo, Alipay, Consumer-to-consumer, Business-to-business, Baidu (competitors), Ah, box calculation, Robin Li, when (the same industry), Guoqing, Amazon, ebay, Jerry Yang, Zhou (quarrel over the mouth War), Winter theory (put forward), Shawsi (gossip hype: Recent speculation Ema "rich second generation" beauty), Fu second generation, Ma Yun Quotations, win in China (on the show), and so on, the word can be further down, and so on. Netizens can also add words to the "knowledge cloud" according to the recent news heat. Wiki is the keyword for the portal to display content, and thousands of keywords are linked together, what is that? Portal Media? Oh, no. Platform? Oh, no. So we found that this is the biggest killer wiki! The wiki itself is an endless dynamic network.

Wikis crawl through the web with their "knowledge cloud" structure, and through wikis and SNS, Wiki's content-centric and SNS-centric people can complement each other. And, wikis can bring us more accurate marketing methods, for advertisers to achieve greater value.

Hdwiki is a trap?

The Interactive encyclopedia presented a hdwiki strategy last year. Its software for the main small and medium-sized webmaster free download, and can help each website to set up free entry inquiries, to provide personalized website additions and deletions, edit terms, such as the role. Why does the interactive encyclopedia propose such a hdwiki strategy? Is it not afraid of other Wikipedia web site cop Interactive encyclopedia content, and then do more than the interactive encyclopedia larger, better?

I personally think that the possibility of such a situation is very slim! And do not say the number of interactive encyclopedia 3 million, the general small and medium-sized site who has the ability to operate up (Hdwiki is currently mainly targeted at small and medium-sized sites), good, even if the site has so many content, then operation, Wikipedia is only a few years before people are familiar with, as to how to operate it, or an urgent problem to be solved.

Webmasters will find that the entries you edit in Hdwiki are helping to expand the content of the interactive encyclopedia, even if you do not edit the entry users use your wiki is also to help the Interactive encyclopedia do click. These webmasters may think that the interactive encyclopedia is in the use of Webmaster Help interactive Master Station development, in fact, as long as you know the interactive main station of the large number of entries are from the interactive company internal staff and some students to write, it is not difficult to understand that stationmaster's contribution is negligible, therefore, interactive encyclopedia is not worth doing such a thing.

The idea of wikis is not limited to one website, one software, but has penetrated into all walks of life. The reason why it has not been developed in China is that its business model has not yet been discovered, just like the search engine of a decade ago. Just think, a few years later, each website has installed Hdwiki plug-in, that interactive encyclopedia also need wronged Baidu, Google to its traffic it? No wonder the interactive encyclopedia CEO Haidong can say in this year webmaster conference: "I do not need a search engine." "So, my vigilance is: To do my own wiki!

Part of the article reproduced from "Zhao Nan Blog" (Some of the content has been modified)