Why the Internet music fee model is difficult to popularize

Absrtact: Recently the network has been rumored that the era of free download music will be over, and online music may usher in the era of fees. Not long ago Baidu will exist on the home page for many years MP3 words also changed to Baidu Music, Baidu Music title bar also changed to Baidu music most influential

Recently the network has been rumored that the free download of music era will be over, online music or will usher in the era of fees. Not long ago Baidu will exist on the home page for many years MP3 words also changed to Baidu Music, Baidu Music title bar also changed to "Baidu Music-the most influential music media", gradually weakened the impression of free download MP3. As the country's largest free music download channel, Baidu MP3 Revision, is also considered to be the beginning of the authenticity of the network music. What is the attitude of various interest groups in the era of fees and charges that will come?

Music Publishers

It is said that from next year, major music giants, such as Warner, Universal and other record companies, will join the mainstream of the Internet music service sites, such as Baidu Music, QQ music, cool dog music, and so on, the implementation of paid download music. Because the network free music resources are rich, in recent years the record sale is not ideal. Even with the huge amount of online music downloads, it's hard for the record companies to charge any fees. Record publishers have been a positive force in promoting paid downloads. Recently, Evergrande's managing director, Songko, had told the Beijing News that he hoped to achieve the goal of paying for the music by the beginning of next year, and that he was also actively negotiating with the parties to launch the specific fee standard as soon as possible.

However, global China general manager Zhang Yi is not so worried, she thought that the music fee model or will be able to build up, but also based on providing users with better sound services on the basis of, and establish a charging model, the most important thing is to get the user of any, rather than a forced push. So she says there will be no strict schedule for time, and that setting up a pay model is a long-term process.

Internet music Provider

At present, several major internet music websites in China are looking for transformation, offering paid service, but users can still enjoy free music. For example, Baidu, you can listen to music online free, but if you need to download music to the local, especially high-quality music, you need to login Baidu account, do not rule out the future will also take charge mode. QQ music and shrimp music are always trying to charge the model. Their basic logic is that users can enjoy free music, but if the user needs high-quality, lossless music, then charge a certain membership fee. In this respect, Apple's itunes Music Store has a lot to learn from.

Internet users

For the vast number of users, the free download music has become a habit, if the use of charging mode, what will be the view? A few days ago, Sina launched a survey on this issue. The results show: 80% of users have chosen the "insist on listening to free music" this option, the remaining 9.5% of the candidates for the "monthly download, 20 yuan per month (assuming), 5.3% of the netizens selected" by track download, a song one Yuan. At the same time, some netizens said that they are not willing to pay, but now also did not establish a formal and orderly music fee environment.

Singer artist

Many singers have in public appeal to support the genuine, resist piracy, in addition to protect their own copyright, more important is to create an orderly market environment. In the implementation of pay-download music, the home is also a positive attitude. But everyone is not willing to spit out the user is unwilling to pay, more or large environment is not good, even do not know who charges. At the same time, some minority singers said that they are willing to put their work on the Internet for everyone to appreciate, their own through the business or other channels to make money.

Paying to download music will be a new trend for the future of Internet music services, but it still takes time to get it out. We have never lacked the outstanding record company, the excellent Internet music service website, even we do not lack to be willing to pay the user, but why the Internet music fee model lacks is very difficult to obtain the popularization, among them what is missing? Fang, what do you think?