Why the Internet pioneers are not too serious about SEO

Absrtact: Recently bored, so continuously dozen Kaifeng dust has long been a number of business cards in the site domain name, check their webmaster home Baidu weight is how much, found that more than 90% of the site is in the Baidu weight 1 position, although these sites are more than 6 years old station

Recently bored, so continuously dozen Kaifeng dust has long been the name of some of the Web site domain names, check their webmaster home Baidu weight is how much, found that more than 90% of the site is in Baidu weight 1 position, although these sites are more than 6 years old site, but whether the amount of Baidu included, Or webmaster's home Baidu weight, etc. are quite low, why these network pioneers do not attach too much importance to SEO? The author of this phenomenon in-depth research.

1, SEO There are many people do not know

SEO is what, for often browsing A5, webmaster home, Love Station network, such as Webmaster network may be more familiar with, however, for a large number of businesses under the line, they are ignorant of what SEO is. They do not know the search engine on their own products or services in the home page or even the first one will have any advantage, after all, people have not experienced things, often are in a refusal to believe or dubious state.

2, through the data to enable businesses to understand SEO

Then, how to the effectiveness of the SEO to tell each other, which requires a lot of advance preparation. For example, now very popular O2O concept, that is, online and offline combination, let Internet companies for offline enterprises to do network promotion, through a variety of drainage methods to attract online eyeballs, so as to bring profit opportunities for offline businesses.

There are many methods of drainage, you can use SEM, you can also use SEO, there are also the use of micro-blog, micro-credit and other marketing tools, even very old forum, stick, QQ group, etc., but according to the author in Amoy K net this period of work to understand the situation, SEM brings the effect is the fastest most direct, but also the most expensive, The second is SEO. Although the SEO work will take some time to bring obvious results, but as long as the normal means to do the keyword up, then the precise flow is very stable, and can continue to bring a variety of business opportunities.

So, if we need to open up new offline businesses, the previous successful SEO cases must be made into a variety of documents, and then the specific data presented to potential businesses to see, let them to measure the gains and losses, this effect is more than lip, it is easier for potential businesses to choose us as their O2O network agents.

3, the face of the business can optimize its keywords according to the actual situation

Sometimes, some businesses because of the current development situation is still good, for a time is not willing to open up O2O online resources, then for these businesses should give up their SEO keyword optimization? In fact, it should be determined according to the actual situation. For example, Amoy K network is currently planning and a business cooperation, however, a business because of decoration, it will take a few months to reopen business. So for this a merchant, its lot is very good, not only the traffic developed, and the surrounding merchants everywhere, but also located in a famous pedestrian street in Guangzhou, once the cooperation will inevitably for Amoy K network to increase a lot of orders.

Based on this reality, this a business is necessary to take it down, so in advance to optimize the business keyword, the resources firmly in their hands, this marketing strategy is necessary. And more importantly, this a business has several rankings of keywords, once all ranked in the home page or even the first, will be directly to Amoy K network to bring a lot of good precision flow. Back to 10,000 steps, even if we still can not work with this a merchant, then we can book a business for these precision consumers, recommend a merchants near the other willing and Amoy K network cooperation of the volume of KTV.

4, the use of SEO transfer flow increase cooperation business orders

Consumers ' wallets are always limited, and when they buy the necessities in their budgets, they spend the rest of their money on entertainment, meaning that entertainment is not a necessity, so the rivalry between business and consumers is a zero-sum game. When we understand this, we will know what the role of the SEO platform, nature can do to use the SEO transfer flow increase cooperation business orders.

Case: Guangzhou zhujiang New Town on a number of selling KTV, respectively, B merchants and C merchants. B Businesses are celebrating the anniversary, so the need to increase sales, as O2O network agents Amoy K network will naturally be given great expectations. At the same time C business in order to deal with the shop B business celebration activities, immediately launched a variety of promotional promotions, so as to increase sales, but also for Amoy K network to bring certain performance pressure, and at that time has entered the industry off-season, the overall order volume is declining trend, then how to do to meet the two of KTV customer requirements?

Solution: In this era of severe homogenization, we can use SEO to transfer traffic. Because Amoy K network at ordinary Times has been orderly in order to carry out a variety of traffic-type KTV business keyword optimization work, so the Pearl River New town near a few very well-known but no cooperation of the KTV business keyword to do the home page, because of this preparation, can be in the sudden situation when the problem solved. Through the professional induction and recommendation of customer service personnel, so that many people want to book the famous KTV merchants to book B merchants and C merchants, it is now the annual meeting of enterprises and institutions of the most intensive time, so many orders are more than the number of consumers orders. Because through this kind of SEO transfer flow way, Amoy K network successfully completed B, C business promotional activities.

5, the elimination of the long will let the non-cooperative businesses pay attention to SEO

SEO marketing because of stability and practical reasons, so long as the use of good, it is necessary for KTV merchants to bring the exact order. Just as entertainment consumption is not a necessity, many people sing K all according to their own budget needs, so when they finish the song, perhaps the second time will need to be separated for a period of time. According to this situation, as long as can smoothly guide the original want to book the non-cooperative merchants to transfer to the cooperation of the merchants there sing K, then will inevitably to those who do not cooperate to bring sales of the reduction.

Of course, this process will take some time to alert them, but when the elimination of the other is almost, at this time with the cooperation program and the relevant data to discuss cooperation matters, it would be a lot smoother. After all, when anyone has the pain, he will pay attention to why he failed.

6, summary

In fact, SEO is very useful, but a lot of people on the understanding of SEO is still in the update false original, hair outside the chain of such a degree, did not see how to use the SEO to play a variety of operating methods. At the same time, there are many offline businesses do not understand SEO rankings on their products and services can bring how the substantive help.

Therefore, if we want to make their work more attention, may wish to start from now, with more marketing thinking to consider how to optimize the work of SEO, when we can use a commercial perspective to consider SEO, operability and extensibility will be able to add a lot.

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