Why the Kingkian tailored to the orange marketing can be hot, and Liu Dao is not workable?

Absrtact: "Editor's note" Liu's move, is not no no recruit, let a person take, itself is already a recruit. Recruit the world's electrical quotient capable, marketing master, the topic of the king, complete a Liu Dao Internet-style transmission. Word of mouth, even if just a cock silk, can also be

"Editor's note" Liu's move, is not no no recruit, let a person take, itself is already a recruit. Recruit the world's electrical quotient capable, marketing master, the topic of the king, complete a Liu Dao Internet-style transmission. Word of mouth, even if just a cock silk, can become a part of social marketing.

The torrent, academics, before the carving ye, after the author of this article, Chu Orange, one of the hands of the original life net former Executive Sheng. Why the Kingkian tailored to the orange marketing can be hot, and Liu Dao is not workable? They express their opinions, as for the reader, please judge for themselves.

As one of the parties, would not want to pick up the hero of Liu's post. Until you see the eagle to take the article, suggested that "Chuan Zhi" as a "source of text" to promote the Willow peach. It is rare that the great God of marketing has written an article with such a slot that it does not vomit.

Why does everybody think Feng Xiaogang's movie is getting worse and worse? The reason is very simple, is that Feng Xiaogang's own life more and more not wonderful. From the films of Chinese directors, we can completely pry into the life of Chinese directors, and the core theme of real life for the successful teachers is the extramarital affair. Yes, there is every reason to expect Quan to make a film about Chinese underground sex workers.

One of the easiest mistakes people make is to think of their own world as a whole. Carving Ye is an entrepreneur, and more and more "Godfather" the good feeling, so naturally have the "Chuan Zhi" demand, also naturally feel his personal needs is the common needs of all people.

So the question is-how big are the people who have the "ambition" to "preach"?

2012, Chu Orange for the first time in Beijing, positioning to forums business owners do spread, because this group of people most understand Kingkian encounter, both empathy and heart. At that time there are a lot of business owners to the orange as employee benefits, this is the "inspirational orange" said. But by the year 2013, we decided to position the audience at 80, making a series of personalized labels printed on the outer packaging of the orange. For example, there is a package is "Thank you, let me stand to earn money," is to encourage employees to give the boss. The boss only one person, the staff is a ticket person, all of a sudden the audience scope expanded.

Another example, I arranged to send to carve Ye's that box of orange, the box is printed "Even if you are very rich, I still think you are handsome". Why do you want to share the sun on Weibo? The reason is that everyone is eager to have what they do not own, the horse fart to shoot in everyone's heart the most insecure place. As we all know, carving ye must have no shortage of money ...

Therefore, marketing the most important thing is to be good at transposition, incarnation for your audience to feel their needs.

Back to the point. To promote the peach, the first problem to be solved is, why should consumers accept Liu's Kiwi?

Chinese people are naturally not like Chinese entrepreneurs, the so-called no-rape, in the Chinese cognition is a law. Since business, you can't ask people to love you. And the Chu old dozen moving place, precisely is because he is not a successful entrepreneur, even once failed so thoroughly. At this point, it is estimated that someone will take Ma to refute. People think that in the eyes of the masses, Ma Yun more like a businessman, or more like an actor? In China, no entrepreneur has the value of advertising, just as no actress has box-office. It was the acting that was supposed to succeed on the deal, and the ultimate success in acting was the deal. This is not necessarily true, but it is "consensus".

To find out what really motivates Mr Liu's (diao) Heart (SI) is not how successful he is as an entrepreneur, but how successful he is as a national entrepreneur. Notice that the difference is like sleeping with a native sex worker who is a client; sleeping with a Japanese sex worker, that's a hero.

China is the origin of kiwifruit, but the real fruit of the kiwi is New Zealand. It's like the binary system was invented by the Chinese, but the computer is American. But eventually Lenovo was hit by a blockbuster takeover of IBM. It really cheered the people in that year. It was the best decision of Mr Liu's life and the most glorious moment of his life. The Chinese people's affection for Lenovo's brand is almost the beginning of this incident.

So if he wants to succeed, he should go to New Zealand to buy a Kiwi base, and then let the peach farmers in New Zealand grow Kiwi according to the standards set by the good wo. Another "reverse attack", let the elimination (Diao) fee (SI) (men) share a sense of success to regain the lost ground, experience a national industry revival.

In order to succeed, the first thing to do is to remove the "Willow Peach" label. Enter the "Chu Orange" context, there will be no doubt. After all, who can be miserable Kingkian? Eyes don't just stare at the Sichuan Pujiang a small piece of kiwi fruit garden, do not be infatuated with the yellow heart Kiwi this single breed. With the power of capital, stand on the highland of the world Kiwifruit, make the Chinese standard of kiwifruit in the world, become the highest authority of kiwifruit in the world.

"Kiwi, made in China". This model, in line with people's minds, Lenovo has always been the behavior of logic, but also Liu is the most impress people's domineering place. As for the specific "Internet play", I believe that we must be very familiar with, forgive me. Borrow the model of Orange to go to sea, sailing or to rely on their own.

Lean on, be yourself.