Why the offline channel is not good to do

Abstract: Brush Machine Empire: There is a solution to the world to see the news, Jifeng sold yesterday, suddenly heart a inexplicable sigh, 11 younger brother in Beijing engaged in Android application distribution related business work, at that time, 91 (Android), Jifeng, pea pod Basic composition

Brush Machine Empire: There are solutions to the world

Seeing the news, Jifeng sold it yesterday, suddenly heart a inexplicable sigh, 11 younger brother in Beijing engaged in Android application distribution related business work, at that time, 91 (Android), Jifeng, pea pod basically composed of Android application distribution field of TOP3, followed by Android, application sinks, when music, netease application Download channel, Sohu Android commune, n many markets, such as large and small shops or forums, business reasons for their own concern about more than 200.

Now only two years, fast-changing, in addition to pea pod still maintain a certain vitality, 91 find a Big Daddy, when music transformation Good morning heart play games, n sell not sell (yes, do not sell, only jifeng such people buy, and is sold to Eschde instead of Ali not Tencent is not Baidu or other large internet companies, In my opinion, this is two boat in a hurry without clothes to wear the case simply stripped of the holding group to keep warm, as for Sohu and NetEase channel has become a long chicken, as for the application of sinks and Android and wood ants, hehe.

Hey, don't pull, say more feeling I just live in the five-ring basement eating a bubble noodles with 5 dollars of Red River watching the news broadcast pondering the future of the motherland in the 2b youth, what the hell I do.

Say the point.

Recently saw a lot of micro-letter public Media number in the Jifeng and 91 of the gap: mobile App Store How to rob users "from the Eschde acquisition of Jifeng, see offline distribution company's mobile internet layout" and so on, hehe as if the offline application distribution to fire, is the application of the new blue Sea, to the line under the integration of the moment, And the Giants have begun to act ...? These two articles are very "low-key" mentioned a "non-famous" listed company Hangzhou Kay. There is a self-proclaimed Internet industry Media Research Institute "Dean" of a professor of an expert hindsight "Jifeng cabbage prices sold to Eschde, imagine", I really do, I ask you how many of the field of application distribution know Wow?

Do you say the sky sound, Sky, Jifeng began to do offline? Oh, yes, and the peak of Shenzhen and Chengdu Quartet and Beijing Ding Open interconnection, even the Dolphin browser has been doing a long time, okay?

From the original brush ROM to the phone preset to the warehouse brush machine to the Hall store interception please ask the above several who have not tried one or two kinds? From cooperation with the operator to the mobile phone channel business (agents) and even with some of the city's warehouse managers, Hall store long cooperation is not above these did not do? From the copy into the SD card pre-installed to the client software Brush machine Assistant to the hardware Brush machine assistant did not use? Did it work? Did you make the scale? Does it cover the cost of the channel? If the Giants come, they can cover the cost ... bleating？

This market has done so on the problem is not blue sea, not the issue of the line, nor the integration of online issues, is not the action of the giant operation of the problem, this piece of work why dirty, tired, hard?

Here are some reasons why offline channels are bad:

1, the operator of the channel control power is not as strong as expected, most of the channel control in the hands of major agents, agents dispersed.

2, the agent's business is to sell mobile phones, the salesperson sold a cell phone Commission will generally have 50-200 yuan, than do the application of this business is much simpler. The stimulation to the salesperson is not very good, and it is difficult to get a split, no interest who give you the outfit.

3, operators at all levels of the company and operators of the application store (such as mobile mm, Unicom wo stores, sky wing space, etc.) without direct relations, even if there are Group Policy can also be selective to deal with, the provincial company operators in the two years the biggest task is to pull traffic!

4, although some companies are playing to help operators to pull traffic in the guise of doing application distribution, but the effect is not obvious. Operators spend a lot of cost every year to do the flow promotion, most of the cost to the purchase of machine subsidies and marketing activities!

5, operators do not allow the brand machine to do brush ROM business, users can not be guaranteed. Even unpacking is not allowed. Some pre-installed applications are basically all levels of managers themselves quietly engaged in business.

6, large agents, they do not see the application distribution of this small money, too troublesome. In accordance with the activation of the bar, the initiative is not in the hands of agents, do not do, in accordance with the nose calculation of money, downstream has easy to be brushed off, do the application distribution of the company risk is very large, do not dare to direct charter machine pre-installed.

7, agents, various levels of decentralized, operators at all levels have their own abacus, in short a word: scattered!

8, tool problems, software version of the mobile phone assistant can not be used online, the best hardware assistant. (to be further mentioned later)

9, under the line of dispersion, means that the channel cost is too high, a little control is not good, direct loss.

10, the above article said Hall shop interception, Oh, you know a hall shop a day how many mobile phone? Do you know how many hall stores there are in a province?

Actually there are a lot of things to say first.

See, no, offline channels need more than just a tool, and not only need a mobile phone channel business, need a complete set of solutions!!!!!! Solution Yes KISS!!!

This versatile solution needs to give operators a flow-pulling index, need to help mobile phone channel business (agents) to promote the sale of mobile phone services, need to help the City warehouse managers, Hall store manager or shop assistants earn a little money, need to have a convenient offline application distribution tool system (operators to see traffic, channel operators to see the interception of shipments , Hall shop long to see how much money to earn AH pro, we have installed 10 units you can not say 2 yo ... ）

Why can't the tool be a client-side software version, no matter what the client store is working with? Drive and fit are the only gaps. Driver and adaptation problems are the core of Android mobile phone assistant, personal version of the mobile phone assistant, as long as the installation of a driver, a fit on the basic solution to the problem of connectivity. But offline channels, warehouses, halls, these are new mobile phones, and a wide range of brand models, each new batch of mobile phones come up with a drive and adaptation problems ... Software version of the basic no solution. Hardware version if the kernel with Linux system, there is no driver problem, fit quack! If the offline distribution channels need the warehouse pre-installed tools recommended Shenzhen Peak hardware assistant, if the shop is pre-installed tools recommended Chengdu Quartet hardware assistant.

So, who can integrate the whole solution who can be the first to dominate online channel! This needs to the mobile phone delivery channel control and operator relations as well as good tool products, there is the implementation of the ground personnel. Shenzhen Peak, the product is good, but did not go to the scheme, operators do not go in. Hangzhou Skye, the other is good, listed companies, have funds, but your software tools to give up as soon as possible. Chengdu Quartet, the scheme is good, operator relations are good, but the scale and capital need to invest more.

I wish you to do offline channels and prepare line on the integration of the "Giants" good luck.