Why the quality of keywords in the same unit is different

Some quality is three hearts, some quality is two hearts, some quality is a star, really do not know what is going on, do not know how to optimize. The general quality of the initial keyword and http://www.aliyun.com/zixun/aggregation/9189.html "> advertising creative Relevance, fluency, and later will be due to the keyword hit rate is too low and down." We all know that the quality of the keyword is created by the creative, CTR, price and other factors.


 


then we know the impact of the quality of the keywords can be very clear analysis of the above questions, if we are in the Baidu promotion just added n a keyword, and then add the idea, after a few minutes after the audit after you refresh the view, you will find that you have a lot of keywords are two stars, there are Samsung, One more star. This is because we are writing creative when the habit of a specific keyword to write ideas, especially like the use of wildcards inside the default keyword writing creative, so that there will be some key words and not very good matching ideas, resulting in creative not fluent, meaning is not clear and so on. The result is that the matching of the better keyword will get a better quality, and the bad match is caused by the quality of the bottom.


 


So what's the solution? The answer is yes,
.

 


first, is that everyone in the creative time to consider other keyword matching, and there is a good way is to try to be similar to the meaning of words, the same words in the same unit, so write creative words will get very good results.


 


second, creativity and keyword relevance, so you can increase the click rate, the number of clicks on the quality of the keyword will also be improved, there is a slightly higher prices, a good ranking is also helpful to the quality of keywords. You can imagine if your bid is very low, resulting in your ranking is very close, this will cause fewer clicks, thus affecting the quality of the keyword.


 


so everyone in writing advertising creative starting point is not for a certain keyword to optimize, unless this promotional unit has only one keyword, we should be based on this promotion unit all the key words of the synthesis, find their common ground together to optimize the creative advertising, so that they can match the keyword more fluent sex Correlation。





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