Why to understand the principle of search engine

Summary: SEO industry in China after years of development, has been a rush up, there are more and more people to join the SEO industry, but the SEO started in China is not long, coupled with the impact of many external factors, resulting in a lot of SEO new people in the study of

SEO industry in China after years of development, has become more and more people have joined the SEO industry, but the SEO started in China time is not long, coupled with the impact of many external factors, resulting in many SEO new people in the process of learning to eat the pain, Today and you share some about my study in the process of learning to go through some detours, the system to the new people to wake up!

We learn something at least first to understand what this thing is, learning SEO must understand what is Seo,seo Search engine optimization (search Engine optimization) abbreviation, we have a lot of people think SEO is the keyword ranking, actually, in my opinion, SEO is by adjusting the overall structure and content of the site to allow search engines to better index the site, and can clearly know what your site theme is, let users understand what your site is doing, what the user has to use and so on.

I suggest that you learn SEO before you should look at some of the principles of search engine books, here is not recommended to everyone, lest I mistakenly think that I am in advertising, we simply look at the principle of the search engine, do not have to delve into these.

Why you need to understand the principles of search engines:

Ça, search engine algorithm even if the upgrade is based on the original algorithm, the principle is unchanged, only understand the working principle of search engines, we can better go to the system to learn SEO optimization.

We long short, the SEO simplified into the following points, such as detailed learning, you can go to the World Station network to learn.

The overall structure of the website

The overall structure of the site can be said to be very important, all of our optimization is basically based on this, a good site structure for us to greatly improve the effect of optimization, how to build a good site structure? We need to master the basics of HTML knowledge, the standard of the consortium, CSS, This knowledge is not everyone needs to learn very proficient, at least we should be able to read the relevant code, of course, if you have enough ability, you can fully develop a website template, but I believe, see this tutorial shoes children, must be just contact with the building station, we do not understand the code does not understand the optimization, What should I do? For these friends, we can choose some well-known on the internet, some of the construction procedures, these programs generally the overall structure of the site is relatively good, in the follow-up build station can be in the slow learning.

In addition to the site collation structure need to pay attention to, the author in many published articles have mentioned about the Web server configuration, bandwidth and other issues specific can be the World Station forum to learn.

Ii. Content

One of the most important factors in the search engine to determine whether a site is a spam site is the content of the site, we must always remember that every article published in our website is beneficial to users, that is, whether the user can solve the problem, if you can solve the user if there are other problems may also come to our site to find solutions, Search engine like fresh content, namely the Internet is relatively few or even unique, but it is not absolute, the original content is not enough, but also need to increase the site outside the chain, which is our 3rd to talk about the content.

Iii. Links

Site links can be divided into: site links, outbound links, some people think that the link outside the station than the link to be important, this kind of talk is wrong, for SEO optimization is the same important.

Outside the chain can bring us flow, how can we introduce more traffic? This will involve the construction of the chain, the construction of the chain needs to pay attention to the relevance, that is, your chain appears on what site, this site users must and your site theme is related to, That is to say, the content of your website has some value to these users, such as the outside chain is a definite value of the chain.

These are some of the more basic things, as long as adhere to the principle of doing it, we should also have the ability to analyze data, which is also SEO optimization personnel need to master one of the basic skills, analysis of search engine crawling records, analysis of records to grasp the rules of spider crawling, in response to these again reasonable optimization, Moreover is the website Access data analysis, these may let us grasp the user to visit our website the concrete situation, the user through what channel goes into our website, has visited what content, the visit stays the time, grasps these may help us further to the website to carry on the more reasonable optimization work.

I suggest that you can look at the major Search Engine optimization guide, you can better optimize the work of the site.