Why users need Doodle

Absrtact: January 16, 2015 morning, Google Doodle team leader Ryan Germick Airborne Beijing Google Headquarters, with 36 Krypton and other media share the Google Doodle this interesting product behind the story and philosophy. Ryan worked for the game company, joined Goo in 2006.

January 16, 2015 morning, Google Doodle team leader Ryan Germick Airborne Beijing Google Headquarters, with 36 Krypton and other media share the Google Doodle this interesting product behind the story and philosophy. Ryan used to work for the game company, after joining Google in 2006, began to be responsible for the homepage personalized Logo--doodle product design. The picture is a little graffiti from Ryan's scene.

1998, Google founder Larry and Sergey to the Nevada desert to participate in the Fire Man Festival, so the first simple doodle. Then gradually formed a graffiti tradition, whenever there are important festivals, anniversaries or events, Google will be the homepage of the logo redesign, integration with the theme-related elements. From initial static images to interactivity, sound, games and video, and perhaps VR and 3D, Doodle is becoming a medium for delivering Google's creativity, humor and values.

Why does the world need more Google Doodle?

1. Robot can ' t do everything...yet. (Robots can't do everything ...) Currently。 ）

8 years ago, Ryan had designed a series of villain icons for the newly-launched Google Street View, including different costumes and styling, and the main users would see the small orange people who indicated their location move on the map (did you think of the idea of a physical icon to use the car to mark the location of the car? ）。 In order to better introduce the new product to the audience, Ryan himself wore an orange tights to play the small orange, the effect, as shown below.

2. Don ' t need to be a personality to have personality. (individuality can be highlighted without personification.) ）

Prior to doing this project, Ryan was primarily working on the logo design for Google. He mentions a design that has so far been liked by the early design of the Gmail icon. By the way black Microsoft one, because he felt that early word version of the paper clip Small Assistant is really a chicken design, it looks very intelligent, but at that time can not do to effectively interact with the user. By contrast, it is not as straightforward as a single one (attention to detail and two flies circling).

3. Users need something more than information. (Users need more than just information.) ）

In the May 21, 2010 anniversary of the Birth of the PAC (Pac-Man) game 30 years of Doodle, users can play the game directly on the Google homepage, according to Third-party statistics, the global total game time up to 500 million hours, more for work time. It is expected to cause a loss of 85 million pounds to the company's production, which has made the Guinness World Records the most lost game. According to Ryan, the game was designed in 256, and I don't know if anyone ever played it ...

4. Marvell is more personal than ever. (Technology has been incredibly personal.) ）

Technology has permeated everyone's life, and maybe we spend more time with smartphones than our families. To please each user, of course, some personalized settings. For example, if you sign up for Google + and provide birthday information, Google doodle will make a cake for you on your birthday.

5. Psychology matters. (psychology is very important.) ）

Why do people like festivals? Because--

6. Everyone loves A. Everyone loves presents. ）

Do you have to say that?

7. Fun can be functional. (fun can also be useful.) ）

Ryan showed us one of the best hot dogs in the car, and I'm sure you'll understand.

8. Reward users for the behavior. (Reward them when the user behaves well.) ）

It's always better to give a candy to a slap. He said he did the same for his dog ==b

9. Reinforce your values. (Strengthen your values.) ）

Throughout 2014, the proportion of men and women in all the celebrities celebrating their birthdays is basically the same in Google Doodle. In Google Doodle's team, there are ethnic Chinese and other ethnic groups, as well as two dogs. Google hopes to doodle this medium to deliver not only creativity and humor, but also an inclusive and diverse culture.

Build a more delightful & humor future. (Make the future more enjoyable and full of humor.) ）

So, give the world more graffiti. Check the Google Doodle Archive.

"Bonus Questions" Eggs!

What is your favorite designer?

I admire Chris Ware (American illustrator, who often designs the cover for New Yorker magazine), and Popeye is always my favorite.

There are a lot of people on the internet to sum up Google Doodle once made a small mistake, such as the date of the wrong and so on, how do you think?

We deliberately good, otherwise we have nothing to do how boring ah.

Which one do you think is the best doodle 2014?

It should be the World Cup. Because we were in Brazil, every day according to some real-time situation to update, you see this doodle above, everyone is watching the ball is very hi, the boss immediately pretended to be in the discussion business, but the screen can see Google's share price has been falling hahaha.

2014 which doodle is the hardest to get?

Should be the Rubik's Cube that, a long time ago we want to do a Rubik's cube out, because it is very simple, interesting, colorful, and Google very much, but the technology was not able to do, last year we finally made it out!

Have you been to China? Have you found any interesting designs?

I have been to Shanghai, in the Shanghai Museum to see a lot of Chinese different dynasties coins, the kind of so many, I think it is quite fun.