Why Weibo desktop is being launched

What is "Weibo desktop"? Simply put, Sina Weibo's desktop version, the Web page to see the information in the desktop version can also be seen in the web version of all the operations in the desktop version can also be used.

The difference is that the desktop is also integrated with real-time chat, but also allows us to surf the internet while watching micro-blog information. If this time you think of QQ, then you can clearly tell you the micro-Bo desktop version and QQ is different, the former is mainly to topic as the main line to allow users & users to contact, and QQ is mainly the use of user relations to generate the topic.

Through the observation of micro-blog content, for consumers, through the topic of the action to link more than the use of relations to generate the topic.

Through the previous 360 and QQ war, we also know that the Internet products are mainly divided into three camps: network, desktop, mobile end, all do products want to firmly control these three channels, manufacturing monopoly entrance.

The mobile end of the current users are "gap time" mainly, such as: On the way to work, waiting space, sign in to share ...; For this type of product is still the acceptance of the main advertising is not high, the amount of delivery is mainly to try to cooperate mainly to the site itself as a value-added products to treat, for users of this kind of products used quite cool, less advertising, more content.

and the network and desktop relatively high user occupancy rate, in such products, users use a high frequency, the use of a long time, the most critical is the acceptance of the main advertisers higher, super like in the two types of mature platform to promote cooperation.

Sina Weibo with users so soaring speed by hot iron launched "Micro Bo desktop", although now do not know the client installation volume and usage rate, but at least on the desktop stood out, not only to a certain extent can differentiate QQ user's usage rate, but also for subsequent business channel invasion ready. Including a lot of recent reports have said that Sina Weibo to enter the international market. This action also shows that Sina Weibo is preparing for its own business channel.