Why won't the brisket be successful?

I knew that I would not be successful when I was a beef brisket. The reason is also relatively simple, because prior contact with the Ding Hui and South Beauty case. I do not believe that a miracle, Ding Hui Qiao Jiangnan do not do things, I do not think that carving ye can be made. Of course, we can hope that the reverse attack of the plot, but I think people do not challenge common sense.

Of course, the core cause of failure is actually a word can be said to understand, it is terrible. Of course, this article will not write to the end, including the yellow Tai Chi problem is the same, too unpalatable. I remember last December 2013 Huang Tai Chi announced six months sales will reach 100 million, now November 30, 2014, I have no bother to check. Later, Huang Tai Chi opened the rhubarb crazy hotpot and cattle stew, carving ye opened Xue Pan and the Beaver family. That's why my comment on these things is, to learn a project to fry the experience of the next project, fully tap the value of an event, or wait for this thing cool or yellow, it is a big loss. He told me that this is a parallel entrepreneur, in fact, this is only the use of investment circle of the good habit of casting.

Carving ye of course is extremely intelligent person, do join chain when caught Taobao tide, and now caught the internet thinking this wave, the former brought a lot of cash, the latter began to enter the level of capital operation. Amazing, worth learning, the only thing to be aware of is how to fly up how to land. Recently I heard that I was doing air purifier again.

We continue to be objective to say how to master the Beef Brisket model is not successful. Lest someone say, if the later good eat will not succeed? The soft writing is very good, some are for everyone to see, and some for investors to see. For example, there is an article written and the founder of the seabed fishing brother to eat, to admit that carving ye beef not to make money, but do not make money for a reason, spend money to build the central kitchen and marketing, and so on. This is for investors to see, this article is January this year, 10 months later, carving ye is opening the eighth shop, you guess make money?

Why the catering industry investment such a pit, or back to the beginning of the story, Ding-hui investment Qiao Jiangnan Why not listed, this story can write a book, we look into their own. We only say why the catering business is difficult to market. Suddenly found that this problem can write a book, we can search their own corresponding keywords, especially to check what the level of CDH Investment company. We speak a few obvious questions about the big novel.

The first problem is the rate of turnover (Editor's note: The rate of turnover is to indicate the rate of table repetition). For example, you have 100 countertops, a day to the table number is less than 100 tables, then the rate is 0, if a day to 200 tables, then the rate is 100%, the problem is almost restricting the food and beverage enterprises magic spell. The concept called ping efficiency, known as the highest in the whole market. Here do not know whether to calculate the empty well and leave a few hands of money, if counted in, the estimate is not. So everything is reasonable, light to see business good, did not see high marketing costs, is not a scientific development concept AH. The problem is actually a single shop water ceiling problem, in other words, a store per capita consumption is fixed, the table is fixed, the rate is certain, one day turnover ceiling is fixed, but the lower bound is not fixed.

This is scary for investors, because if you can't guarantee the speed of your store, your growth has a ceiling. It's like you go to a a-share to see the highway stocks are very low prices, the reason is very simple, factory can expand production and sales volume, highway cars more traffic jams. Without high growth, there would be no high premiums, no high premiums, and a hole in the investment. Simply said that the investor's money is not a gale, no 25% of the income is basically a loss, this efficiency is about three years, five years three times times this. The biggest advantage of catering industry is cash flow, this is comparable to casinos, brothels, but the cash flow of their own money can also, the introduction of the wind is meaningless, VCs are not to you to make money, is to you high-speed development, if you can not guarantee the speed of development, you can not prove that the future of the project is promising.

From this point of view, the spread of this kind of food and beverage is very wasteful, because see people, many do not have the opportunity to eat, and Beijing, these people shop shopping consumption, may not be able to support a listed company. Need to emphasize is that the internet spread of the audience are cock silk class, carving ye brisket of the customer unit price is not the option they often eat.

The second question that someone would say is that the SIP is not going public? Here we can see the characteristics of the catering industry. One of the two days of the 2013-year opening, the main income comes from Beijing, even so last year, the former investor Anglo-Union also transferred its share withdrawal, should be not optimistic about the success of the IPO. Has opened hundreds of shops in Beijing sip-feeding, whether it is the customer unit price or water or the crowd or the turnover rate of data are still better than carving beef brisket much better, the listing is also so difficult.

Here also to say that, if the high-speed development, it must be standardized dishes, this is the advantage of chafing dish, but also the choice of the beef brisket carving. But there is a huge paradox, a clash between standardized products and personalized services. Standardized products are fast food, fast-food category of customers at about 50 yuan per person, sip feeding about 45 yuan, and McDonald's KFC is lower, and the Eagle beef brisket in more than 150 to 200, this price is actually the price of mid-range catering, For example, this price can be in the black pine White Deer Day feed buffet to eat rich varieties to survive death. In other words, people spend money to eat beef brisket is a feeling, and then delicious beef noodles, may also be less than a plate of seafood sashimi large platter. Eating feelings is not a steady consumption, but the good news is that a few desks in one shop don't have to worry about it.

Someone told me that you see so many shops, one months hundreds of thousands of earn is also good ah, why pursue so much. All I can say is that this idea is good for the boss who doesn't raise money, and it's nice to be in the tens of thousands of (assuming it's a profit). But if you're making investments, it's hard to say if it's enough to pay the interest. Remember, investment is expected, p/E is supported by future cash flow, and if you can't guarantee growth, it won't give you high PE. This concept is a little more, we can learn some knowledge of their own search.

Of course, you don't have to joke about valuations or anything, I've sent a microblog before I got a lot of investors ' approval, which is that the term valuation is the biggest contribution of the investment community because it quantifies the blow. You give me a dollar, I give you one-of the shares, then I value is 100 million. This kind of valuation in unlisted companies there are many, everyone is playing Russian roulette, see the last shot to the head.

Of course, the problem of the rate of flip-flop, the conflict between standardized products and personalized services is proof that the model is unlikely to be listed (successful), but its PR value is still huge, of course, the subsequent Xue pan roasted string is actually much better than the carving of beef brisket, because the kebab is much better than the noodle, more standardized, because the food is raw materials, There is no need for personalized service, you can make a high premium. But there is obviously no beef brisket to succeed, because that's not the point.

Beaver Home is far better than Xue Pan grilled string quality, because this is finally not catering, but an internet project. Once the Internet project, the biggest advantage is that you do not need to explain why you do not make money, you said you make money are embarrassed to see investors. and buckle on the O2O hat, the concept of a hot spot. Because O2O at present I look at the whole, do not see what can be made of the point, what the first nail platform, and so on, for me, is not very convincing, because this door-to-door service thing I am cautious, if the company is OK, let a stranger to the home, I am still more afraid. And once customers have established contact with the nail artist, app usage may be unsatisfactory. Because I still have some operational experience of the biggest Android market, I'm afraid I'm still the top of the industry, I believe my judgment.

Say to do three body purifier benefit, the advantage of the hardware is the water is considerable, this is better than the Beaver home place, can refer to is millet. Hardware of the water plus the Internet valuation method, minutes to kill Lenovo, although the millet year may not be better than Lenovo a quarter of water high. (Millet expected 2014 sales of 70 billion, Lenovo 2014q3 sales broke tens of billions of dollars, the former valuation is three times times the latter).

Many people will finally say, Big Bear, you still not as successful as carving ye. In fact, I was only a timid, I know a fund company's general manager has just been LP please the Northerners containment, because the project problem leads to investment can not exit. Hula hoop into a lot of money is not my style, I prefer to make some value, let some people make money, and then they give me money every day to thank the good. Away from the Internet, away from the investment circle, away from the noise, slowly do value, slowly harvest. By the way, these talk about the dream of thinking reverse attack, is mostly in the consumer's dream of making money, you do not want to do cock silk, it is less to see these people blow success, down-to-earth do something very good. Suddenly think of a carving ye brisket formula true price gossip, don't say, lest be sued.

Of course, I will hype before, but because it is not the consequences of my back, so also fried quite large ...