Why your site has rankings but no traffic

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Small series is to do the corporate website, the hand of an insulating material industry website domain name registration, has been a year 08 months, because is a small factory, so the main processing, itself is incapable of large-scale production, so small series will be locked in a number of key products processing, such as: Insulating board processing, epoxy plate processing, FR-4 processing parts, etc., through the efforts of several months, the key words finally on to the home page, like insulation board processing is always on the home page 1-3 wandering, but I found that the key words to do the first page, IP but not much, for small series is very silent, and very disappointed, so my site traffic is also small poor, We do corporate web site, although not the number of IP, but the goal is ' conversion rate ', the site itself not much popularity, how to talk about conversion rate? So small series for keywords and the overall site details of the micro-adjustment, about 3 months after the average site traffic 100ip/day, Customer consultation is about 2-5 different, it does bring some value to the company, I believe there must be a lot of friends have more or less, have encountered and small series of similar experience, so small series with experience and you talk about why there will be site keyword rankings, but there is no traffic?

For the small series of their own experience, the main summary of the following six reasons:

One, the most important point is the key words. The goal of the site's key settings are too unpopular, less competitive, so it will be easier to do rankings, but the search volume of these keywords is very small, the rankings can not have any traffic.

1 keyword set is too unpopular, or uncommon although the competition will be small, do the rankings to be very simple, but the amount of retrieval is too low, even if the first row to the home page, can bring the IP is very few.

2 The site beautiful degree of poor, real life has become the face of the times, not to mention the site? If the site page is not designed, it appears very rough, will make a lot of people do not have the desire to browse, this is a poor user experience, I believe that everyone is beautiful, so please ignore this.

3 The quality of the website content is poor, relative to the site page beauty, the quality of the bad content is very large, directly determine whether your site belongs to the "garbage station", when users visit your site, and can not find what he wants, over time, jump rate high, the site's ranking will also be affected.

4 The use of social marketing platform is not enough, the Internet time is very fast, now popular micro-letter, micro-blog, content sharing Plug-ins, you will be combined, is to your heart, please believe me, even micro-bo, micro-letter such a platform can receive customer consultation.

5 website Long Tail Word construction is not in place, as we all know, usually can bring the flow of words must be long tail words, after all, the main keyword set space is relatively limited, we can around their products, simulation of customer psychology, to continue to expand the long tail word, do not bother, harvest when you sleep will laugh.

6 There is no interaction, when visitors enter your site, you can assume that some such as corporate QQ or Baidu Shangchao, such as Web site online Consulting system, customers browsing your product or article, is exactly what he wants products, this is an online consultation will be convenient next to many.

The above content is a small series of personal experience and compiled, mainly about small series on the site has no flow of experience, mainly is the above points, I hope to be able to help.

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