Why YouTube buys game live platform Twitch

Source: Internet
Author: User
Keywords Acquisitions electronic athletics Independent
Tags consumption data electronic sports game game live group media platform

Summary: A group of 2013-year data to see why YouTube acquired the game live platform Twitch, which Twitch previously shared in New York's streaming Media East, Twitch a monthly 45 million per cent visit; More than 1 million independent broadcaster per month;

A set of 2013-year data to see why YouTube acquired the game live platform Twitch, which Twitch previously shared in New York's streaming Media east,

Twitch has 45 million independent visits per month;
More than 1 million independent broadcaster per month;
The monthly consumption time is 13 billion minutes;
Average consumption of 106 minutes per person per day;
Of the peak hours of the Twitch 540,000, 58% spent 20 hours a week;
68% of people spend their time on television and thus fall;
The installed capacity of Twitch mobile end products is up to 10 million.

In addition, the esports (e-sports) market itself has grown strongly (pictured above):

The esports of the TV viewing volume doubled the growth trend;

The field has increased by 350% in 4 years;

......

1/5 of American players watch or participate in electronic athletics, 60% of American electronic sports enthusiasts between 21-35 years old;

In terms of activity, 1/4 of esports American viewers watch or participate in electronic athletics every day;

Average length of 2.2 hours per watch;

Viewers watch the live electronic sports show about 19 times a month.

Whether Facebook buys Instagram, or YouTube is buying Twitch, it buys a feature that is available, but Instagram focus on the video, Twitch focus on the game and live.

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