Wide-access Product manager detailed explanation of the uniform delivery function control advertising evenly consumption

Most of the small and medium advertisers often face a problem, the ad started in a certain time node will burst the seizure line of a large amount of traffic, advertising instantaneous production of a large number of exposure, the promotion plan to reach the day limit and the promotion of suspension. Recently, the development of a wide range of uniform control function will be the advertising exposure speed real-time control, and thus make the advertising day consumption curve tends to uniform. For example, the promotion of a business in the peak flow, browsing volume, consultation volume is extremely high, customer personnel become unusually busy, businessmen will occasionally respond to customer problems due to slow complaints, and sometimes reduce the amount of orders to be obtained, and even some users have given some of the timeliness of the service is not a high rating. And when the limited budget is exhausted, the flow is extremely reduced, just like the drop curve of the following figure. The last moment is busy not, the next second there is no exposure, clicks, businessmen on this phenomenon are very distressed. Advertisers want to solve the problem is a wide range of system optimization needs, wide-spread advertising system can control the advertising exposure in the day of the release time to tend to smooth, according to The Advertiser's budget more evenly distributed flow? Wide-point communication strategy team through the uniform delivery function of the investigation, development, optimization, The introduction of a uniform launch function, the use of Uniform launch function can control The advertiser's budget tends to smooth consumption. What is the uniform delivery of advertising? Wide-spread strategy team developed a uniform control of the advertising performance, the implementation of the strategy will be real-time integration of each advertiser's account balance, the promotion plan of the day limit, the previous period of advertising speed, the previous period of advertising consumption speed, advertising extension, the market flow distribution and other data, Advertising will be the main advertising exposure speed control, and then control the advertising day consumption curve tends to uniform. How to open the uniform delivery? Open uniform launch function is very simple, it should be noted that the uniform delivery function dimension is set at the "Promotion plan" level. Two entrances can be set whether or not to use or close uniform launch: 1, the new promotion plan in the new promotion plan, the new show "Uniform delivery" function area, the default open, see the figure below. 2, the existing promotional plans for existing promotional programs, see the Promotion Plan path (promotion-promotion plan) added a uniform launch Function Settings area, wave switch can be opened or closed. Next, take a look at the merchant a uses the uniform launch function after the effect: The merchant a uses the uniform launch function, the promotion budget may spend a day more evenly the different time period, the effect as shown below. Merchant a opened the uniform launch function, the target page of the advertisement has the traffic in the whole day, will not happen sudden traffic surge. Uniform delivery function will be more evenly distributed advertisers budget, to a certain extent, to enhance the effect of the transformation of advertising, to help advertisers improve ROI. (Sunny Product manager, technical manager Devin)