Wide match-more potential matching pattern

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Baidu CPC promotion contains 2 kinds of matching modes: precision matching and wide matching. Compared with the precise match, the most obvious characteristic of the wide match is that the controllability is higher, you can not know exactly what keyword the user is entering into your website. This may be why many businesses give up and choose to be precise.

However, the pattern of wide matching has its own advantages, if it can be controlled well, it will be better than the effect of precision matching and benefits. There are 2 outstanding advantages to a wide range of matches:

Can bring a richer flow

Obviously, when your number of keywords is determined, the flow of a wide range of matches is high enough to match a lot of precision. If your company wants to get more traffic through the CPC and get more opportunities for presentation, your keyword is best to use a broadly matched pattern.

Can save a lot of keyword mining time

If you do accurate matching, keyword mining can not stop, because the keyword mining stopped, it means that your flow of the rise stopped. And the use of a wide range of matching words, keyword mining work is not so laborious, users search a lot of relevant keywords may appear in your ads, even if the environment in the change, the user's search habits in the change, the broad matching key words still have a chance to be displayed.

When it comes to a wide range of matches, many people ask 2 questions, and there are solutions to these 2 problems:

The first question: hard to find the key to high conversion rate

Accurate matching is very good to do this, the key words have no conversion at a glance. There is a flaw in a wide range of matches, but it is not that we cannot find the words of high conversion, as long as it is possible to spend the mind. For example:

For example, you see a keyword in the statistical tool to bring the transformation, but the word in your promotion backstage is in the form of a wide range of matches, that is to say we are not sure which keyword is the transformation. This time, need to use another report to assist search-search word report, Baidu promotion is currently provided such a report, through this report, you can achieve is to find the key words in the account is displayed when the actual user search word is what, Then only need to be in the statistical tool in the search Word report in the Word to find the corresponding search terms, you can roughly find high conversion rate of the keyword.

Second question: The quality of widely matched keywords is difficult to improve

Because a wide range of matches is easy to match to some low conversion words, and in the price position than the exact match, so a wide range of matching quality scores tend to be more general. But this quality score can also be improved. What needs to be done is to do negative keywords.

Baidu Promotion provides this function, you can use a wide range of matching keywords are true to match the word to do the negative processing, and then the user search these words, your creativity will not be displayed, so that the quality of the keyword score naturally gradually promoted.

In addition, the quality score can also be promoted by advertising time and region.

Wide-fan matching with good words, the effect is better than accurate matching, it has more potential to tap. The full text is submitted by http://www.aidai.com/Love Net.