WiFi access speeds up "empty iron wars" upgrades hidden huge business opportunities

Absrtact: At 10,000 feet of the internet, or in the 300 kilometers per hour on the train to enjoy the video link, domestic travellers may soon be able to experience. After HNA, Air China, China Eastern Airlines yesterday (July 23) also formally opened the computer WiFi commercial test. Daily Economic





at 10,000 feet of the internet, or in the 300-kilometer-per-hour train to enjoy the video link, domestic travellers may soon be able to experience.





after HNA, Air China, East Airlines yesterday (July 23) also formally opened the computer WiFi commercial test. The daily economic news reporter learned from China's north vehicle that the new information system developed by the company over the weekend had passed expert reviews, meaning that high-speed Wi-Fi could be on the verge of opening at a technical level.




WiFi on the
machine may produce a huge cake. According to a survey by market research firm Isuppli, about 8% of the international aircraft in 2010 are equipped with wireless networks, and it is expected that by 2015, the revenue from WiFi will increase to $1.5 billion a year. And the high-speed WiFi is an upgraded version of the "Empty iron War."





However, according to the Daily Economic news reporter learned that the current domestic wifi is still in the free trial operation stage, business model is not clear, the airline temporarily also conservative attitude, unwilling to comment too much. Industry insiders believe that "free" should be the future of the mainstream Wi-Fi model, at the same time for high-end business travellers, with high-end customization mode, or even through the cooperation with major electric companies, launched the "Air Taobao" mode.





speed: Basically meet the demand





's burgeoning air WiFi in the country is already prevalent abroad. The earliest WiFi was the connexion system developed by Boeing in 2005. According to the latest statistics of aviation excellent technical Experts team, at present, there are at least 1800 aircraft equipped with WiFi function.





to achieve air WiFi, first of all, aircraft modification. East Airlines Transformation Office, deputy director of relaxation yesterday to the media said, from the aircraft modification program, to the modification process, as well as the normal flight after modification, all through the U.S. Federal Aviation Administration and China Civil Aviation Authority airworthiness certification.





The daily economic news reporter yesterday learned from Air China that last July, it began trying to provide Internet services for global satellite communications on some of its flights, and by June it had completed 13 aircraft modifications.





in connection with speed, this April, Air China upgraded aerial Internet service. According to Air China, upgraded on-board broadband services using the latest 4G technology, network bandwidth up to 30M. Yesterday's air WiFi was implemented using the Asia Pacific sixth Ku-band transponder. It is understood that Ku-band data communication can achieve theoretical communication speed of 50M, but due to the loss in the signal transmission process and other factors, the actual satellite and aircraft communication between the maximum bandwidth of 32M.





said that at this rate, WiFi flights can meet 200 people at the same time online, web browsing, micro-letter interaction, air shopping and other basic Internet functions can be achieved. If only 40~50 people at the same time online, but also to complete the Space video link, network video playback functions, basic to meet the needs of high-speed Internet passengers.





mode: At present, free mainly





on the issue of air WiFi charges of concern to the outside world, China Eastern said yesterday that the commercial flight test of WiFi flights would continue until September 30 this year, during which time passengers were free to surf the internet.





and China Telecom are stepping up research into the future business model of the Internet, hoping to explore and optimize the business model to provide passengers with the best possible air Internet service. East Airlines said.





, the head of Air China, told the Daily economic news yesterday that Air China was still in the free testing phase and when the business model was officially opened, there was no timetable.





in fact, from the foreign situation, the cost of using air access system is not low, the current is still mainly charged. According to the Aviation excellent technical expert team summary, there are three kinds of overseas charging modes: first, according to the route length, package, online passenger pay for the regular mode; second, the introduction of personalized services, providing free services, enhance the attractiveness and loyalty of tourists; third, the introduction of portable audio-visual equipment such as ipad, the choice of entertainment programs and shopping.





United, which started in 2012, has launched two network options based on sailing time, priced between 3.99~19.99 dollars and German Lufthansa's WiFi service, which charges passengers 15 dollars per hour.





Technical expert Team believes that the only way to charge passengers, in the early promotion because of new features and new experience, naturally there will be a certain market, but with the development of Internet technology, people in the ground accustomed to free or low-cost Internet service, expensive air WiFi internet will scare some people, So airlines will explore more personalized services, seek suppliers and partners, on the one hand, can increase the income of airlines, on the other hand, to create a rich and diverse Internet applications, enhance the attractiveness and loyalty to tourists.





for the late start of China's civil aviation, aviation good technical Experts team that the development of China's internet industry can be comparable to any developed country. In 2013, China's civil aviation industry completed the passenger traffic volume of 350 million people, and the annual growth rate of more than 10%, therefore, the domestic WiFi, although starting late, the starting point is very high, will be a gold-content of the "goldmine."





"Free use mode, we think this should be the mainstream model." "Aviation good technical Experts team believes that airlines can build a professional air media company to operate, the future merger of existing computer readings, while equipped with the Air mall, the air duty-free shops and other traditional business model services, and free WiFi will be limited to the platform for other sites, the commercial opening of the site." Of course, for passengers want to email, QQ or micro-letter chat, such as the basic functions also need to have, otherwise the air surfing will be illusory.





battle: High-speed rail coverage of the crowd





"Who can solve the information isolation in the journey, who can get the initiative." A high-speed rail person told the Daily economic news reporter. The air iron game has risen from the speed war to the competition of information network services.





's "Rail Transit Passenger Information Service system", developed by China North vehicle, passed expert review late last week, which means that high-speed Wi-Fi is also about to open from a technical level. The reporter learned from North vehicle, this system has the satellite live television, the satellite surfer and the 3G/4G surfer function; The system backstage uses the big data analysis and the cloud computing technology, the client software is suitable for the handset, the tablet computer, the notebook computer and so on the Android, the IOS, the Winphone and so on.





Compared to air WiFi, the biggest competitive advantage of Wi-Fi is the inability to use mobile phones on flights. Therefore, the high-speed rail system coverage and use of the crowd is much wider. The high-speed technology is linked to high-speed rail speed, the more difficult it is, and the signal may be affected when the tunnel is over, said the high speed rail source. But on the whole, high-speed Wi-Fi is lower in terms of operating speeds, technical difficulties, and technology costs than Wi-Fi, with a larger coverage and a better economy.





learned that Italy's 300 km/h high-speed rail in 2011 has achieved WiFi coverage, passengers only need to enter the time of the ticket, seat number and name, certification through the train can be free online. Industry insiders also pointed out that the Italian high-speed Wi-Fi internet access fee is not included in the price is unknown. The domestic high iron WiFi future profit model exactly how, this depends mainly on the Chinese iron total.





anyway, when the business model matures, WiFi will be a good business for airlines and high-speed trains. From the current air-iron to upgrade to WiFi services, the future of transport, including highways, ships and so on, will gradually subvert the traditional single transport service function, to a diversified passenger integrated transport services.