WiFi companion Lianzhiyau: 0 cost to gather 30 million users

April 23, WiFi partner V2.3 version of the Tencent application treasure platform Grand debut, from the Tencent Open platform data show, WiFi partner first download breakthrough 600,000, active users than the initial growth of 600%. After this blowout growth, the number of WiFi partner users successfully exceeded 30 million. To reach this figure, it is less than two years since the first version of the July 2012 WiFi companion was online. Looking back over two years of entrepreneurial history, WiFi partner CEO Lianzhiyau that for developers, it is best not to think too much in the early days, because "if all the difficulties and dangers are thought of, I may be afraid to start." At the same time, as an innovative tool-class application, the WiFi partner successfully gathers 30 million users, but is 0 cost promotion investment. Next, let's go into the story of a successful connection between WiFi partners and the mobile internet age. Entrepreneurship: Don't want to be too much to dare to start a WiFi partner the beginning of the story may not be a typical entrepreneurial legend. Lianzhiyau and two other founders in 2012 are also working on network services for telecommunications operators. Thanks to this background, Lianzhiyau and his small partners learned that communications operators would deploy public wireless networks nationwide. At the same time, with the increasing popularity of smartphones, the demand for wireless Internet access is increasing. Here, Lianzhiyau saw the opportunity. The idea of "doing a product that helps ordinary users access the free WiFi network of operators" is taking shape in Lianzhiyau's mind. In this way, Lianzhiyau pulled two friends to launch a WiFi companion product. At the beginning of the Lianzhiyau and partners did not realize that they are "entrepreneurial", but simply want to do a useful product for users. At that time, all three founders had their own jobs, and WiFi partners were just "hobbies" outside of work. Lianzhiyau said that at that time the idea is very simple, is to do a product, a user useful products, did not want to be made what appearance, no want to profit model, cost control and so on these troublesome things. In retrospect, Lianzhiyau was glad to have such a state, because "if you think of all the difficulties and dangers, I may not be able to start." Promotion: 0 cost inputs gather 30 million users in July 2012, the first version of the WiFi partner is officially released. That time the cock silk entrepreneur Lianzhiyau, Nature also has no money to do what promotion, forum, Post bar, mobile phone player community ... These channels become the "application Market" where WiFi Partners start "on the shelves". As a newly emerged, and even a lot of bugs, the first version of the WiFi partner released after a lot of user feedback. Lianzhiyau and entrepreneurial partners through the QQ group, forums and other channels to collect user feedback, "This actually helped us a lot of busy, is tantamount to a large number of users to help us do the beta, a lot of questions, comments to help us improve and upgrade the product," Lianzhiyau said. InThe popularity of smart phones, the popular WiFi-wide background, despite the many flaws, the first version of the WiFi partner has also been a large number of users in pursuit. One months after the first release, the number of WiFi partner users broke through 10,000, which greatly encouraged Lianzhiyau and the team's confidence. On the basis of the increasing scale of products and users, Lianzhiyau began to contact some application markets, hoping to have WiFi partners on these channels. However, in the beginning, the Lianzhiyau and the application market contact is not smooth. The product is not good, WiFi coverage is narrower, even the UI is too ugly ... These are the reasons for the first App store reviewers to turn down WiFi partners. Three months after the number of WiFi partner users to break through 100,000 people, in the user's reputation continues to improve, product visibility continues to expand the situation, WiFi partners have finally been more and more application of the market acceptance. Six months later, the WiFi partner's user size broke through 1 million, and after the application of the first power push, the WiFi partner has been sitting on 30 million users. Lianzhiyau said that through the growth of WiFi partners, he felt that the best product is actually the most powerful promotion. WiFi Partners Since the release, has not been in the promotion of a penny, more, is relying on the product itself on the value of the user, "If these 30 million users are to rely on money to hit out, we do not know how much money we have to melt." Financing: Coincidence five years in the preparation of the listing for many developers worried about the money problem, Lianzhiyau to get the investment process is a coincidence, the inevitable. At first, the WiFi partner's entrepreneurial team was working on the side of the business, everyone has income, the product itself has not much cost, so has been supported to the first half of 2013 years. Get the angel investment, actually is the herd platform to start. At the end of 2012, Lianzhiyau began publishing a WiFi companion project at some of its domestic platforms, hoping to raise some money and end up with nothing. But the process has made it the first time that a Wi-Fi partner has appeared in the investor's sights. Soon, investors found Lianzhiyau. Although the initial contact was not smooth, Lianzhiyau did not insist. A few months later, the number of WiFi partner users broke through 2 million, the original hesitant investors to take the money. In this way, Lianzhiyau got millions of yuan scale angel investment. Cooperation: More understanding of the application of developers Bao said that with the application of BAO cooperation in the start of April 23, Lianzhiyau is still full of marvel. Data from Tencent's open platform showed that WiFi partners topped 600,000 in the app, with active users growing 600% before the start. And thanks to the advantage of the application treasure platform, the current WiFi partner in the application of the daily average download of the natural growth of nearly 60,000. "In the application of treasure before the start, we actually did some preparation, on the one hand, grinding the product version, on the other hand, in order to eat in the operation of the application treasure to bring the download amount, we also back up a part ofServer. But the end result still lets us be very shocking, the new download increases five times times many! Lianzhiyau said. In Lianzhiyau's view, the application of Bao is different from other application market is characterized by more willing to communicate with developers, but also more concerned about the growth of developers. At the same time, the application of Bao to innovative applications more attention, willing to give support. "The staff of the application treasure, unlike other application store reviewers previously contacted, took it for granted that the pros and cons of the application were judged." It is important to be more willing to communicate with developers, to understand the ideas of the developer and the logic of the product itself. Especially for the emerging applications that are not common to those patterns, this kind of patient communication can discover the real good, the user needs the product, also can help and support the real outstanding, has the innovation ability the developer ", regarding the application treasure, Lianzhiyau very thanks, moreover, Lianzhiyau also said that by the application treasure Channel over the user quality is quite high, The retention of users from the application treasure is about 35%, while the other channels are generally 20%-25%. The current active users of WiFi partners, from the application of the treasure accounted for more than 50%. Lianzhiyau said that occasion Tencent's excellent open ecological environment and a large number of support policies, WiFi partners will break new milestones at the end of the year.