WiFi Universal key for two years users reached 500 million, O2O how to play?

WiFi Universal key for two years users reached 500 million, O2O how to play? December 18 News, even the network today in Beijing held media meeting, the scene has come from the internet industry, O2O and other industries, more than 800 people attended. Shanda founder and COO, even still network CEO Danian revealed that WiFi Universal key in only two years to get 500 million users, 230 million months live amazing results; On average, add more users per day than 1 million, or even touch high to 2 million. For the next two years, the WiFi universal key will focus on creating more opportunities for the O2O industry. According to China Unicom's November 2014 app list, WiFi Universal key has become the third largest app after QQ and micro-mail, becoming the biggest tool-type software in China. This low-key application in two years to reach 500 million users, although it is a bit unexpected, but it is unexpected, understandable. In the mobile internet era, WiFi has become a necessity, but also the most direct access to the mobile Internet, but most internet giants and entrepreneurial teams are targeting and entry-level applications. But with the increase of app species, the competition between each other is becoming more and more fierce, the real can be called the entrance level is also 10 Lai. But even the network does not use the competition in the white-hot market, but to find a way to another than the micro-letter also strong entrance, that is WiFi. The history of the WiFi master key can clearly see its strong demand point. September 2012, WiFi Universal key Android1.0 version on the line, the original version of only one person to complete the development. In the October 2012, downloads were broken by 100 million without any promotion. Xu Hao, analyst at the Analysys think-tank, said that the rapid growth in the number of WiFi-key users was mainly in two areas: first, they were user-sharing mechanisms; second, it was a broader group of users who used them for the first time, and the impact of the free internet could spread quickly among those groups. These two points laid the fast pace of development of the universal key in the early stages. WiFi Universal Key not only the number of users after QQ and micro-letter, there is also news that the WiFi key in the total without the use of VC funds, has achieved annual net profit of more than billion, is preparing to Hong Kong IPO, the company valued more than tens of billions of Hong Kong dollars. Later, Danian denied the listing through personal Weibo, saying the WiFi key will not be listed for the next three years, and that there are more ambitious goals to be done. Hope to change a group of people, change an industry, change the way of life of every Chinese. "From the growth of business, the size of revenue, the profitability of the network has indeed reached and surpassed the" listing standards, and from the continued amplification of business growth, I also believe that even the listing will create a very good record. But we don't want to go public now because we have a lot more important things to do next. "From the conference scene, the grand goal of WiFi Universal key is O2O." Even the network Vice-PresidentLi Lei mentioned that the current O2O industry faces structural deficiencies, the lack of O2O services and users connected to the link, WiFi Universal key will rely on a large flow and accurate large data analysis to solve this fundamental problem, for the O2O industry to provide immediate service. How does the O2O of WiFi master keys play? First of all, we have to see the advantages of the WiFi universal key, one is 500 million users and the average number of new users per day more than 1 million, on the other hand, the user uses the WiFi master key scene in the merchant concentration, but also has many free WiFi business circle. Second, the WiFi universal key to the advantages of the user, offline business needs combined. The user's demand is that in a business district connected to WiFi after the hope to get more practical consumer information around, and the demand is to speak their own brand, promotional and other information to show to the target users, from the line to import more customers. Business district WiFi Just can connect these two aspects of demand, it can be said that the O2O has a natural advantage. Xu Hao said that the WiFi universal key in the O2O aspect of the advantage lies in the integration with the user location, the realization of users in the region to carry out accurate message push service, so that users according to the message (concessions, promotional activities, etc.) to enjoy the services under the line. WiFi Universal Key is aware of this, "WiFi universal key can connect every now, solve O2O two prerequisites, provide online stable network, and to offline accurate positioning." "Even the network Vice President Li Lei said, WiFi Universal Key has accumulated more than 1 billion national hotspot coordinates, daily connection to the Internet more than 1.7 billion times." Li Lei revealed that WiFi Universal key as the largest tool in the domestic app, these efficient traffic will be provided free to O2O service platform and practitioners, to create more business opportunities. As for the results of the WiFi universal key O2O, it will take a while to wait, perhaps not far away from us. Even the network also presented a live audience of two "one step Away" movie ticket, and said "WiFi Universal key connecting O2O service and users, so that they no longer a step away." "(Mingyu)