Will audio be a new opportunity to wear equipment?

Jobs returned to Apple in 1997, 4 years after the first product was ipod;2014 years, the iphone has been popular, Apple spent 3.2 billion to buy beats;2 month, smart Bluetooth headset dash in Kickstarter launched a public, fund-raising more than 3.3 million dollars This year's NetEase technology Summit, Tcl Kone Electronics Co., Ltd. CMO Wang in the smart hardware sub-forum "where the smart hardware to go" topic discussed, smart Audio is the opportunity for Internet hardware products.

Audio, perhaps an undervalued market for smart hardware. It is reported that the Apple ipod probably sold 500 million units, Beats headphones annual sales of 1 billion. The willingness of young people to pay for music-smart hardware may be far more than we can imagine.

Good music should be shared with friends, but now more and more people put on headphones to isolate themselves from the world and friends. Seeing this demand, this year only 20-Year-old Zhang Tian a company called Wearhaus, developed a headset that gives music the properties of social reintegration.

When it comes to music, I think the most important social scenarios should be two: sharing good music and discovering good music. This social need has been around, both online and offline, and music enthusiasts are doing it through a variety of channels. Wearhaus's headset simplifies the affair by incorporating social elements into the headset and moving the two things to smart hardware.

The user can connect via Bluetooth and mobile phone wirelessly, with matching app, can download or share music on the platform of Spotify, Pandora, YouTube, SoundCloud, also can play back music, control volume size, even change the LED color of earphone.

Wearhaus headphones can be connected to sync audio files. When two headphones are connected, the LED light becomes the same color, giving the user a feedback. Users can find a nearby user, view and listen to the music they are listening to, or share their favorite songs with their friends. Through the application, users can not only chat, but also exchange songs. This is the process of discovering and sharing good music in casual sight.

At the end of April this year, Wearhaus in his official website to start the headset's public activities, the support price of 150 U.S. dollars, now the public to accept the price of 200 U.S. dollars, the first batch of Wearhaus headphones are expected to be shipped during the Christmas period.

When it comes to the concept of social headphones, many people may think of Muizik. Wearhaus's founder, Zhang Tian, said they had just started designing Wearhaus headphones for about two months, and Muzik headphones appeared. However, Muzik's "social function" only uses buttons to post songs to Facebook or Twitter, and the basics are simple, Wearhaus lets several users sync to music via Bluetooth technology.

Wearhaus's founder, Zhang Tian B and Zengfanche, said the technology was not easy to achieve, although it was "to allow several users to listen to music synchronously through Bluetooth technology". Under normal circumstances, through Bluetooth communication, can only achieve one-to-one communication, such as a headset can only connect a mobile phone or a different device, can not connect multiple devices at the same time. They use the most advanced Bluetooth mesh network, can realize the interconnection and communication between multiple devices.

This year, Wearhaus's two founders, all of them 20 years old, were former students at the Berkeley Engineering School. In the summer of 2013, the two men dropped out of Berkeley to start a business.

As a 20-year-old young people, they are not a whim, a pat head to think of entrepreneurship, decided to make a headset. In fact, Zhang Tim B and Ricky tried different product direction, finally decided to do wireless headset. The reason they choose headphones is because they think headphones are more commonly used, and young people are willing to pay for it. At the same time, the headset market for a long time in the aesthetic and sound quality has not been any innovation, more likely to make new things.

2013, Zhang Tim B by virtue of the 3D printer was selected Peter Peter Thiel, Facebook's first investor, UNDER 20, won a 100,000 dollar venture fund from the Fund. However, the Thiel scholarship has a harsh rule that winners must leave college for two years to do things they are interested in, such as learning more or creating their own company, and in the two years, the award-winning students to provide 100,000 of dollars in funding. Zengfanche more pressure, but just think for a few hours, decided to suspend school, and Zhang Tian B set up a company. Two people's characteristics are just complementary, Zhang Tim B Good at developing hardware, Zengfanche is good at software.

Two years ago, we might still be talking about U30 entrepreneurs, and now more and more 95 have joined the wave of hardware start-ups. To some extent, institutions such as creating space and incubators provide opportunities for young people. During the high school, Zhang added to Shanghai's famous creation space "new workshop", their Italian designers are introduced through the new workshop, and later helped them to get the angel financing. August 2013, Zhang Tim B and Zengfanche also applied to join the Highway1 incubator, with the help of Highway1 made a smart headset prototype, launched the first commercial products since the start.

In the future, perhaps this batch of U20 entrepreneurs may bring new hardware to new weather.