Will be beautiful said the key words after the acquisition of big things constantly

Ali is very busy this year, since May will be beautiful said the key words after the acquisition of great things constantly, in the double 11 of the 35 billion sales reached an outbreak of a fierce point, and now come to a recruit "Ali mother large-scale freeze Taobao customer Commission", this is not in the double 12 before the hype is not known, but the successive denunciation is particularly strong.

Ali mother in September frozen suspected "bomb window promotion" and other illegal operation of Taobao customer account, the follow-up Taobao complaints but has not been fruit. November 14, Ali mother appeared large-scale freeze Taobao customer Commission incident, a total freeze of more than 320 million commission, and a staggering 9.1 provisions, the provisions show "Ali mother has the right to decide for any reason without prior notice to suspend or terminate the provision of some or all services to members, Temporarily freeze or permanently freeze (cancel) The account of a member and shall not be liable to any member or any third party for that purpose. "The rule was subsequently eliminated. Lou Blog In the burst out of a certain Taobao 170,000 accounts were sealed after the relevant posts, Ali Mother will be 19th in the major media reprinted articles are also deleted. Orange Collar Forum A condemnation, Ali mother Micro Bo, Tianya Forum, Taobao Guest group, there are angry, rational macro debate there, crying days rob the land. Large to hundreds of thousands of, small to dozens of yuan, with "aihongbianye" to describe the past.

Large scale freeze Amoy Commission conjecture

1, Ali official saying, to combat malicious promotion

This year, Ali mother anti-cheating system monitoring to a small number of cheaters and gangs by hijacking traffic and other cheating means, in not to Taobao merchants to take the real passenger flow and deal with the case of a Commission, seriously affecting the normal promotion of the medium and small web site legitimate efforts of the operators.

Ali mother reiterated that Ali mother and even Alibaba Group, will do all means to protect the legitimate interests of Taobao businesses. Ali mother has a set of perfect scientific anti-cheating monitoring system, usually through improper means to get Taobao Business Commission, will be resolutely frozen, and the full return of the corresponding Taobao merchants. Ali mother will also increase efforts to crack down on illegal behavior, and maintain the healthy development of Taobao customer market. For the use of improper means to get people, Ali mother not only will not tolerate, but also for judicial means to pursue legal responsibility.

For outside rumors, Ali mother will be frozen Taobao customer commission for their own said, Alibaba Group vice President Wang Hua said, Ali Mother's duty is to protect the healthy normal operation of Taobao guest platform, to protect legitimate compliance business and small and medium-sized website interests. In the freezing of illegal commission return Taobao business process, Ali mother can not also never get a penny benefits, up to now has about the total value of more than 320 million Taobao Guest account funds are frozen, and return it to Taobao merchants.

2, Ali listing needs, reorganization of the image

It is well known that Ali's listing this year is not flat, and its unique partner system is not recognized by HKEx, after a spate of listing turmoil, Ali gave up the opportunity to be listed on the HKEx, in turn, the pace towards the overseas. By understanding that Alibaba's new partner does not have a specific quota each year, the new partner is elected by the current partner, one vote, and 3/4 after the vote. So far, Alibaba has a total of 28 partners. Including Ma Yun, Alibaba board executive vice President Tsai, Alibaba Group CEO Lu and other people, are among the 28 partners listed. However, for these people's selection criteria, assessment criteria, there is no clear indicator, and for the holding of Ali 60% shares of the large shareholder SoftBank and Yahoo, the support of Jack Ma is incredible. The only convincing reason is that Mr Ma has made too many promises to SoftBank and Yahoo to support the two without a bottom line.

In order to go public, Taobao internal rectification, the false information shop for rectification, at the same time Taobao before the promotion of methods, also need a purge action. Taobao customer revenue threshold low, do not need any technology, only need a promotional link, you can start a business, through the buyer click to promote the link generated after the purchase of the proceeds of commission income, even if not the purchase behavior, the buyer in the next 15 days in the same shop transactions can be a gain, So can you understand why some people can earn tens of 11 or even 100,000 on a double? For example, in the double 11 before the Mad Link, the personal PID code implanted in the buyer merchandise link cookies, or through Baidu FAQ, Baidu Library and other Baidu related products in the publicity, by virtue of Baidu's own weight to browse the amount of spontaneous combustion can not be belittled, In addition, through the station group (dozens of homogeneous web site) by way of gold and other ways to automatically collect the generated page, window ads attract users to click, but you do not abide by the rules of the game, and produced a large number of homogeneous content, as well as the harassment of users of normal social sites, Baidu will not sit idly by.

There are more through QQ building Group, Space, forum, mail, and so on. These can not be on the table to promote the way, will be a large number of advertising information flooded users computer interface, interference with the normal users of the Internet experience, and also affect Ali in the overseas capital and exchange in the minds of the weight. The imminent overseas listing scheme cannot be biased in any way.

3, the entrance adjustment, return Taobao U station

Taobao excellent station is Ali released a form of a collection of small stations, become Taobao, cat sellers in accordance with the interests of the map and tags in the station marketing channels, information and merchandise shopping Guide information to display together. September 18, "Ali mother invites you to build Taobao open system," the bulletin wrote: will use 500 million dollar size of Ali partner Open Fund to help Amoy customers and sellers grow together. Taobao u station before the line, Taobao Guest account has been frozen, the case after October 15, the complaint showed failure, and the policies introduced during the period is also a bit intriguing.

September 18 issued "on Taobao guest wireless API adjustment" provisions. The emergence of this rule can be described as a direct wireless end Amoy to cut off, Taobao customers through the wireless side of the promotion of goods, users need to download the new client Taobao to obtain a commodity commission, otherwise it will not be able to obtain the corresponding Commission amount. After the same announcement about the rebate website, October at the end of the implementation, recycling Amoy Conver interface, unified use Amoy point gold to achieve, and items.get commodity interface does not return commission data, the user confirmed the order can not get the goods Commission data, can not show how much, then rebate net basically do not have to do.

Open micro Amoy, strong promotion of exchanges, the acquisition of Mushroom Street, such as a spate of high-profile activities, and constantly Taobao customers to reduce the promotion channels, return to Taobao U station, on the one hand is convenient to Ali the overall control, on the other hand also to the beauty of the shopping guide site to intercept, Ali's crazy pace is intended All external impact channels will be returned to the internal closed ecological system Taobao.

If there is no Taobao guest

Taobao Guest is the promotion of Taobao as a kind of intermediate promoter of the existence, by helping the shopkeeper to promote merchandise to obtain commission income, the most powerful Amoy customers can earn hundreds of thousands of monthly. Taobao customers on the development of the significance of Taobao is particularly important, will "have a social place there will be business, there are commercial places there will be Taobao" this policy of strict implementation, so that Taobao more widely known. Can say, if there is no Taobao guests, Taobao can not have the development of today, and in the growing Taobao, from the wireless Amoy to the ban and rebate site interface restrictions and other acts, see Ali to Taobao customers blow. If there is no Taobao guest, the Internet environment may become cleaner, but the corresponding, no Taobao customers will have a lot of sellers "collective suicide."

The high cost of promotion in the station is a large number of shopkeepers to choose Amoy to the main reason for publicity, coupled with the current internal competitive environment, if it is three years ago Taobao, at that time the through train cost is low, conversion rate is high, but now face the high competition Taobao Red Sea, high cost For small and medium sellers, there is not a tyrants dad is also a trick to play, a large number of sellers would rather choose the strength of Taobao customers to promote goods, and its income under the help of promotion, no Taobao guests, unless there are new promotional channels or relatively low-cost marketing, otherwise there will be a lot of small shopkeepers do not have the means to accompany Taobao to play, After all, there are penguins chasing after them with bags.

What is the destination of Taobao guest?

It should be admitted that Taobao customers in the previous promotional means, there are unreasonable to do promotional means. If in the early days of the provisions of the prohibition, such as the site domain name choice, do not use "Taobao" or Taobao-related text, pinyin construction station, such as not to send e-mail promotion, will not lead to the present situation. But the "2013 Hot women" and other related words are treated as a sudden ban on the amount of frozen, this keyword is still relatively innocent. Ali mother opened a blind eye with the practice of loyalty now has a different way, and to their youngest son-a Amoy love, how many businesses inexplicably been put together? The palm of the hand is meat.

A single child Taobao customers have been relying on Ali mother this tree silently development, according to the introduction, through 5 years of development, Ali mother has covered nearly 2 million small and medium-sized websites. In recent 3 years, for example, 2011, Ali mother Taobao customer Commission is divided into 1.5 billion, 2012 commission into 3 billion, 2013 expected commission will be divided into 5 billion. Through Ali mother, many Taobao guest, but now Ali mother to Taobao guest practices, really let many people germination of the idea of the position, but for other platforms unfamiliar but make them can not start.

In addition to Ali mother, there are many alliances, for example, Beijing-East, when, where guests, Suning, Amazon and even the existence of overseas electric business platform, Taobao customers can apply for the appropriate promotion eligibility, through the promotion of goods to obtain Commission income, however, each electric platform commission ratio, and even the time and manner of settlement is not the same, Taobao guests in the selection of the corresponding alliance needs to distinguish clearly. Or choose a kangaroo shop and so on the platform to promote, in free to have a personal site at the same time a custom collection of the entire network of goods, including Jingdong, Suning, Amazon and other mainstream electric platform, the formation of personal upgrade version of the "Taobao U Station", to avoid Ali's ban.