will be fully screened in 1 months outside the chain two-dimensional code picture

August 12 Morning News, Taobao issued a notice today, will be in 1 months to completely shield the outer chain two-dimensional code picture. Taobao gives the reason is that some sellers through the chain two-dimensional code picture form to circumvent the normal flow of Taobao, in order to achieve the release of advertising information and even the purpose of fraud.

Taobao's announcement shows that, from August 9 onwards, Taobao new hair containing the chain of two-dimensional code of the picture will be unusable. For a picture that has a two-dimensional code of the chain, Taobao gives a 1-month rectification period. During the rectification period, Taobao will gradually freeze these pictures, but not for the deletion of goods, deduction and other processing. After September 10, if the merchant publishes the two-dimensional code picture of the chain, it will be treated as the behavior of junk information.

August 1, Ali just stopped facing the micro-letter of the third party Taobao customer application data interface, more than 10 micro-letter Taobao customer application in the evening by the "Taobao seller service" platform removed. Taobao blocked outside the chain two-dimensional code picture, also be interpreted as a sniper micro-letter of the industry. Micro-letter recently released the 5.0 version of the payment link, users can scan the two-dimensional code to obtain merchandise information and pay for the purchase.

Micro-letter has become one of the largest mobile Internet traffic concentration platforms. For any platform, if the micro-letter to become the largest source of traffic, the platform will be in the flow of the control into a passive. Therefore, Taobao recent initiatives are in advance to prevent the outflow of traffic, but also its construction and protection of its own flow of the ecological circle of the plan. Previously, Ali internal has been determined not to support the upstream shopping site big strategy