Will "big data" become a "big joke"?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Nowadays, "Big data" the word is very fashionable, friends together, three words do not mention "big data" seems to be embarrassed. However, what is the purpose of the big data? I'm afraid that even Baidu, Tencent and Ali, which have invested heavily in developing big data, may not necessarily be clear. Therefore, sceptics in the industry believe that "big data" will sooner or later become a "big joke", just as the magic supercomputer is now almost a heap of scrap metal.

Is that so? Recently, with Baidu responsible for the development of "big data" friend chat, to this, he is optimistic attitude. The friend told me that Baidu has invested tens of billions of dollars in Shanxi to set up a large data processing center, and to try to equip the search engine "large" motor, so that the search first "big" up. For example, the physical recognition function, just the phone to a flower, through the "Big data" processing, the screen will immediately show the name of the flower, characteristics, planting points, and will be presented one by one similar flowers. Similar functions, there are many.

So the function, really novel, but also for Baidu search for the light, but after all, flak to beat mosquitoes, overqualified. Could you make more noise? September 3, Baidu convened the World Congress, grandly launched for the traditional enterprise Internet Transformation Service "direct number". Users only need to use the phone @ merchant account, and put forward any service needs, Baidu can immediately upload to the "Big Data", through the "cloud computing" business and users 0 distance communication, so that the supply and demand side quickly "direct" to achieve demand.

To say the image of some, Baidu at the international trade site for one of its first customers seabed fishing to do a demonstration. Seabed fishing around 3 kilometers, there are 100,000 mobile phone Baidu customers, according to the "Big Data" analysis, of which more than 20,000 customers like to eat spicy Sichuan cuisine, mobile phone Baidu can be the seabed fishing promotional information recommended to the 20,000 customers, more accurate matching consumer interests, visitors become customers. From this, can realize the sea bottom fishing trade shop daily average new soliciting 500.

With the "direct number", consumers are also more convenient. In any place want to eat seabed fishing, only to @ once, the screen will immediately provide the nearest to the customer store information and booking, ordering, order, will be online under the closed-loop services in advance, greatly shorten the customer search for stores time and cost.

"Direct number" is good, but its users are mainly related to the daily life of the service enterprises, can be applied to a larger level of "large data"? Recently, the Beijing municipal government advocated, Baidu led by the smart equipment manufacturers and hospitals to build a large-scale livelihood projects "Beijing Health Cloud" formal pilot. Baidu will use its "Big data" advantages, to provide basic services for this project, to promote medical health in Beijing to achieve "information leapfrogging."

How do you do it? Members of the public, especially the elderly, can be worn at any time to measure their blood pressure, ECG and other basic health indicators, such as "Cloud wear equipment" (such as smart bracelet), its information uploaded to the large data center, you can produce personalized health information for the wearer, once the indicator of a small anomaly, The wearing equipment will immediately remind and make a preliminary decision to reduce or stop the exercise, recommend what drugs to take, or go to a hospital to visit ... This greatly reduces the risk of sudden death of the population, thus greatly saving the government health care costs.

Talking about Baidu's huge investment and the current exploratory application, the friend admits that the investment is huge and the output is very small. At present, is still in even lose money also have to try to win the user stage. However, this is the process of information product growth and must pay the price. As for the future, it should be said to be quite optimistic. Friends smile: The situation has become more and more clear, the road has been more and more wide. I am sure that "big data" will never become a "big joke"!