2014 I was about to end in Peking University master's study career, also faced with the choice of graduation, I chose to open a Rice noodle shop.
As far as the expectations of relatives and friends are concerned, I shall either go to the firm, or I shall go to the Office, or I shall go abroad. From the age of 6, when the students came all the way to judge my personal value standard is very simple, that is, exams and scores, so I think of the problem is mostly concerned about what is, that is the answer, and rarely on why.
Now is about to enter the society, I found my identity is no longer a student, I also found in the past there are standard answers to all the days of a district no longer return, a lot of life choices if you do not ask why, you can not find a reasonable basis for it.
Like some friends tell me he wants to stay in Beijing, through the struggle to have a car in Beijing have a house, I wonder, to have a car with a house rather than a president, why pay such a large opportunity cost in Beijing to achieve this in any three-tier city is easy to achieve the goal. Then a friend throws another argument that Beijing has a lot of opportunities. But in my opinion, the opportunity of Beijing has the threshold, for example, in the absence of an account, all the benefits of Beijing have nothing to do with you, so there is still a problem of opportunity cost.
After asking countless questions, I began to dread the life of a lawyer who had to commute two hours a day, to live in a civil servant's life, and not know what to do.
Lasted a big six months later, I figured it out because of so few things.
The first thing I did was go to the driving school and talk to the coach of the drive, and the conversation was as follows:
Coach: Do you have any job for college students?
Me: Hey, bad looking, the situation is not good.
Coach: How much is your salary when you graduate?
Me: seven thousand or eight thousand pretty much.
Coach: Hey, that Job's not easy to find. I graduated from primary school, I think the national employment situation is good, everywhere are job opportunities. This is also my picture comfortable, when driving school coach, the original open rental earn much. Is that I will not, to the site to carry bricks, also 300 tube a day to eat it. How to work will be difficult to find!
It made me feel like I was looking for a job that was just a means to earn a living, and I found that I had 10,000 more ways to earn my living, not just two or three. Of course, the ideal is easy, but it's not easy to do. Just like the Peking University's pork-selling alumni, even if they have been made into enterprises, the speech is still to say sorry Alma mater, to the alma mater ashamed. After all, people are community animals, have to care about the family, people around the expectations and eyes: college students, you have to do what college students should do.
One more thing that touched me was the teachings of my mentor, Mr. Zhipan. In my master's thesis Thank you, I have written this passage:
"Whatever the future, be able to do what you like, experience the process rather than the outcome, live instead of live." Even if the future to sweep the streets, if you can get peace of hand, also think of life is a big temperature. ”
This passage seems to me to express my thoughts about life. When he saw it, he criticized me. He told me that sanitation workers are no different from other professions, they are an indispensable part of society, so I have a problem with my presentation. At this time I think of Mr. Often to our one of the teachings: "No high and low position, but the division of labor is different." ”
Through this thing, I read that there is no difference between "what college students Do" and "not what college students do". Any thing, as long as the good, the intention to do, finally can contribute to the community.
My other concern is that I have studied the law for six years, but I do not have any relationship with the law, as if there is some waste. But soon I also figured out that the law in my opinion, in addition to specific provisions, behind the more important thing is its spirit and thinking. Six years of legal study brought to me, in fact, is not a specific point of knowledge, the law I have already forgotten more than half, more important is that I dare to say that I have mastered a number of laws, legal thinking and way of doing things. With a thinking to do things, I think the industry is not necessarily so limited, like the Internet thinking, you can use it to do the Internet, you can take it to do finance, real estate, catering. So, suppose that there is a legal person thinking in the world, then I take it to make food, it seems to be OK.
The psychological burden was almost 7788 unloaded, and I began to think seriously about opening a restaurant. I began to ask myself, what is my ideal?
Here have to mention again "no high and low position, the division of labor has different" this sentence, the reason everyone knows, but do not so easy to do. Probably this is also the primary culture driving school coaches feel that the job is easy to find and I like the university graduates feel that the root of the job is not difficult, but a lot of work can not see.
I thought, if one day, our society no longer to "Peking University students selling pork", "Tsinghua students as security" news such as hype and gimmicks, we respect every way of life, respect for every professional position, our society is a normal society, perhaps we will solve many problems. At least, it won't be so difficult for college students to get jobs.
This is my ideal, to open a restaurant, to adhere to their own choice and lifestyle. Like "Sushi God" sold a lifetime of sushi, because respect for the occupation, so get the respect of others, probably my life goals, even if it is achieved.
I finally contacted three friends, and with me to do this thing, which also let me very encouraged and moved. This team, with a master's, MBA, civil servants, we operate rice noodles, but also operating a lifestyle.
What kind of restaurant do I want to open? The undergraduate has run two small restaurants, the experience of opening a small restaurant, this time can not do something different?
Here have to mention is, carving ye beef brisket, Huang Taigi Such a powerful internet thinking operation of the restaurant gave me great inspiration and inspiration. But in the field to eat the carving ye 100 yuan a bowl of beef brisket rice and Huang Taigi more than 10 dollars of pancake fruit, I find that the former two use the so-called Internet thinking only through strong marketing to improve customer expectations, but not to substantially improve the customer experience, while customers also need to pay for the cost of marketing bills.
Internet thinking doing products is essentially a fast, explosive thing, and catering is actually a slowly accumulating things. The combination of the two, the speed, it is easy to disconnect.
In the catering industry and the internet to find a balance between, I think the key is to sell what products: there is an easy to standardize the operation, can represent a large number of people's taste, contains our cultural traditions and connotations of food?
Finally, I thought of the changde beef noodles. Rice noodles are a staple of the South, and in some ways correspond to the northern noodles. And my hometown Changde, it is the rice noodles as a daily breakfast staple. Changde streets are full of such rice noodle shop: More than 10 tables and chairs, five or six small stew pot, pot, soup roll, beef fragrance. Boiled powder of water, ox head soup, always keep a small boiling, spices of the multi-level taste, butter, alcohol taste, the flavor of the soup, chili flavor, beef meat taste, all in the slow boil system circling transpiration, endlessly. If a guest enters the shop, a bowl of long-awaited rice noodles boiling in boiling water one or two, poured on the broth, cattle topped code, sprinkle a few pinch of shallot, drop on several drops of sesame oil, put on one or two pepper, red, white, green three-color blending, is a great enjoyment of life.
More importantly, the preparation of Changde rice noodles mainly in the early stage, beef, bovine bone soup needs to be prepared in advance about 10 hours. And when the real operation, from the boiling powder to the meal, the whole process does not exceed 30 seconds. Long-time boil, complex ingredients, is the soul and philosophy of Chinese food, but the rapid speed of the meal, but also make this food to some extent with the possibility of standardized operation. If someone can run the pancake fruit and meat into a Chinese hamburger, hot dog, then I think rice noodles, which has a huge geographical representation of food, is eventually run into Chinese pasta, can also be prospected.
I finally made up my mind. From February 2014 onwards, back to Changde, the street to eat every one of Changde's rice noodle shop.
Finally, we selected a taste of the most authentic rice noodle shop, experienced The Apprentice, learned a series of processes, and standardized refining, bought a small scale in countless night inside a small spoon to weigh each of the Chinese herbal medicine, the weight of ingredients, and through the Changde Catering Association invited to the local most famous rice noodle shop chef Taste, Finally, the formula is produced.
Returned to Beijing in mid-February, began looking for a façade, traveled the city of Beijing, eventually dwelling in the Jintai sunset of the global financial center. Then the relevant formalities of the time, April 4 official business. This speed should be rapid, because in order to this matter, has already boarded the university all the savings, does not open as soon as possible, eats the money to have the problem. In preparation for the opening, in order to earn living expenses, but also do not need to clerical three part-time, an accident of joy is weight down nearly 15 kg.
Open a restaurant in the office, sometimes busy to midnight, but the heart is full of pleasure.
This shop is a small test platform for me. This does not have the waiter, we have three trash cans, the customer uses the meal, oneself collect the bowl, will trash according to the remnant soup, the plastic bowl, the chopsticks scraps of paper order classification good. As a reward for fulfilling environmental responsibility together, we give back a fruit. This experiment is of great significance to us, and I want to explore a two-way store-and-customer model to do this: on the one hand, the environment is protected by rubbish classification, while the customer enjoys the fruit after the meal, while the shop saves the labor.
Or the future of the store can be like the American fast food, it would have required four people to operate, and finally only need one person, two people can be done. The cost savings, to improve staff treatment, to provide training for staff, career development, if the model can be formed, perhaps the catering industry will slowly attract more college students, make rice noodles become an art, the catering industry will become a respected industries bar.
Yesterday, I was asked if I thought about what would happen if things failed. I thought, from the first day of the restaurant's opening, to myself, I would have succeeded. I think, outside of things, can not fight again, not difficult, it is rare to break their inner rules.