Yapeng and Xu Jing, "will Love" missed the box office town of Guangzhou! Yesterday, the investment side pony Pentium announced, "will love to the end" (hereinafter referred to as "Love") since the release of February 12 six days of successful breaking billion. This nostalgic sentiment for the selling point of the film, set off a wave of nostalgia for the passage of youth. But South all reporter unexpectedly found, as the box office city of Guangzhou, "will Love" the box office contribution but 1/10, not only a few major cities, not even the number of theaters in Shenyang. "Will Love" by the two Hong Kong film expended influence, and "lethal companion", plus the old wide cultural differences between North and south, directly led to a reduction in the number of local scheduling, resulting in the box-office losses in Guangzhou. Investor: Guangzhou Market We attach great importance to the publicity also in place for the "Love" in Guangzhou, the cold, pony Pentium Wang Yi also expressed puzzled. Because whether it is the topic of building or publicity efforts, investors have done their best. In particular, Faye Wong for her husband Yapeng, not only pull on Eason Chan singing "Will Love" theme song, even used to Zhao Wei, including "Class six" of "students" to do publicity, quite have a topic. "Will Love" for Guangzhou also attaches considerable importance, after the premiere in Beijing, the second station to select the promotion of the city is Guangzhou. and starring Yapeng for a variety of interviews is also as far as possible, for Faye Wong, Zhou Xun and other issues also generous response, no note, as far as possible to meet the issue of the newspaper. But in the end it is still a matter of days before the old harbour is not played. Future prospects: Guangzhou market relies on word-of-mouth slow to absorb gold in accordance with the Pentium given the box office data, the current "love" has broken billion, for an investment in 20 million of the film, profit has not been a problem. According to Wang Yi, after this weekend, the total box office of "Love" will be expected to reach 130 million. Since late February to the beginning of March there is no topic of film painting, so "will love" will have a longer period of gold absorption. Investors also hope that the schedule can continue until March 8 women's Day, to do the last sprint. Guangzhou, according to the normal trend of the movie box office, basically the possibility of a lower tide, but with the spread of Word-of-mouth, there will be a longer show cycle. Even in February will face the painting, but many theater managers have said that March 8 may also have Chang phenomenon, after all, love film for women have a large appeal. The reason 1 is less likely to be ranked than the "fatal companion," which directly results in a box-office failure to determine the film's box-office harvest is the most important reason is the scheduling. According to the young horse Pentium Wang Yi to the south, said, "Guangzhou is the current" love "scheduling in the National city can not enter the top five, or even the 90 when the appearance. "The reporter sampled Baidu movie box office data show, February 16, Guangzhou Cinema for" will Love "the number ranked only tenth, lower than always in Guangzhou after the Tianjin, Xi ' An and other cities. Of course, the number of time and the number of cinema screen is absolutely proportional to the single slice of the relative existence of a certain degree of objectivity. But from a horizontal contrastSee, Guangzhou has a clear schedule for the "Deadly Companion" starring Angelina Jolie and Johnny Depp. Of the country's 15 main ticket warehouse cities, "fatal companion" only in Guangzhou more than "will love." As the main hospital line in Guangzhou, the director of the Chu Qing South new route to the south all reporters explained, "box office high and low ranking is the main reason, and the main reason for the scheduling is the audience demand." In Guangzhou, "fatal" demand is greater than "will love." According to the data given by Chu Qing, the current "will love" in the South new trunk line of the box office results of 5.3 million, only accounted for the billion box office of 5%, "this proportion is low, under normal circumstances, we originally accounted for the National box office results of 10%-14%." Of course "Love" can be broken billion estimate the northern market contributed a lot. According to the data, the current local market "will love," the box office breakthrough 10 million, but only to achieve the overall box office of 10%, belong to the low level. Reason 2 Competition fierce Hong Kong-style comedy New Year comedy Power still remove the "hard" reasons, the Spring Festival's two Hong Kong-style comedy's influence is still strong. According to the data, "the strongest Happy event" in the south of the film box office has successfully broken through 12 million, and "Long live" has also exceeded 6 million. "The strongest and happiest of these two movies are very popular on our side." "In particular, happy long live", the current national box office reached 20 million, the local two hospital line contributed half. And the two films have a very wide time influence. "At least one months of influence. "The Wolf before, although" will love "in ten days later released, but in Hong Kong far-reaching impact in Guangzhou, and even Guangdong region," love "can not block two of the strong Hong Kong films. South all reporters connect to Beijing Road Qing Palace Theater Yang manager, he said: "The current two Hong Kong film attendance is still very high, still is our cinema flagship." According to him, "love" performance of the Code, "is still two small halls, but the scheduling aspect will be gradually reduced." "Reason 3 not acclimatized cultural differences, Guangzhou Cinema also has" something "analysis of the root cause, respondents said that the north-south cultural differences are the main elements. Watching the Hong Kong film, TVB grew up in the old wide may not have seen the television version of "Will Love", resulting in a certain degree of cognitive differences. "The martial Arts and legends" is a clear example. A good reputation of the "martial arts," The final local box office only accounted for 10.5% of the National box office, this situation occurred in the "will Love" body. But it is worth mentioning that the Guangzhou cinema also has something different. South all the night before the night to the foreign population of Tianhe District Hillock top Tianhe Film City, found that watching "will love" a few people, 7:30 or even close to full field, and the row is better than the two Hong Kong films. In this respect, the manager of the Green Palace in Yuexiu District, Yang, said that this is difficult to happen in their cinemas. "There is something different in Guangzhou, Tianhe and other new areas of the immigrant population, young people more, so for the" love "has a very good understanding. and Yuexiu and other old area is more and more, so the Hong Kong filmWill be much more popular. But director Zhang Yibai insists that there is no obvious difference between "Love" and a film that is obvious compared to other regional cultures. "You can understand the film without watching TV." The audience cries, in fact, for their own passing youth and cry. "Co-ordination: South reporters Fang-min Reporter: South reporters Zhanglin
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