Will mobile internet be the next opportunity for individual entrepreneurs?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Moderator: This session we are honored to invite the President of Wang Yi-wen, Wang. Wang always rarely on the QQ, for this issue of lectures, Wang has finally found himself a long time useless QQ number, the next time, he will share with us "personal entrepreneurs how the Nuggets mobile Internet" such a topic, the following applause welcome Wang General. Wang, Hello! Before the interview, can you give us a brief introduction of yourself and the company, we are very interested?

Wang Yi-wen: OK, let me speak first. I have been in the mobile communications industry for 15 years, foreign enterprises, state-owned enterprises, technology, market, management, have done, can be said to be basically with China's mobile communications and the Internet industry common development. The company was established early this year, but also filled the gap of personal career, began their own business. Tracker's goal is based on mobile internet, to create a knowledge class, life-related platform, is currently mainly based on mobile terminal client software development and operation, mobile Internet web site operations and traditional value-added services supplemented.

Moderator: OK, at present many people compare the mobile internet to the entrepreneur's "fourth Wave", the first wave is the computer, computer wave, can be said to be 1975 years. The second wave was in the 94 revolution of the Internet, which was the American internet tide. The third wave was the Chinese internet boom that started in China. What do you think of this statement? What are the factors that depend on the current development of China Mobile Internet?

Wang Yi-wen: First of all, I personally think that from China's point of view of the division of the problem, this division also some truth, if placed in the global perspective, in fact, the internet itself is a wave, at best there are some size waves.

In fact, China's Internet wave can be said to be basically a complete imitation of the United States model, there is no innovation. However, I absolutely support the mobile Internet as a wave.

As mentioned earlier, in the internet age, China is basically the imitation stage, and in the mobile internet age, we are completely possible as a leader of the role. Why, it is based on the development of mobile Internet decision, from the big side, there are mainly the following:

First, the penetration and utilization of mobile terminals. We're ahead of the rest of the world, and the key is that the potential is still huge.

Secondly, the degree of familiarity and dependence on the Internet. After more than 10 years of rapid development and the tireless efforts of several generations of internet people, the degree of familiarity and dependence on the internet has been very high, all ages, income classes include.

Also, the use of mobile terminals to access the Internet and development prospects, this is China's unique advantage, is the development of mobile Internet in China than the previous generation of Internet power, the biggest advantage, but these are generalities of the big environmental factors. There are many other important factors, such as law and market environment, for good development.

Today we talk about individual developer entrepreneurship, this is a creative food industry, but it is very difficult to be creative in China to receive good protection. This is a big problem, I first point, finished.

Moderator: OK, I briefly summed up a few aspects of Wang's summary just a few factors: the number of terminals, internet users of the degree of understanding, market demand and policy environment.

Wang Yi-wen: These are only macro factors, the specific factors will be many, if we are interested, we can find time to talk later. The basic meaning is that this matter, the future is bright, the road is tortuous. Oh, finished

Moderator: Yes, well, concrete application level and innovation level things, we can see Apple "Iphone+app store" after the great success, mobile, Telecom has launched a similar "Application Mall", staged a gorgeous "imitation show", but at present, the effect is not very ideal, The number of applications is very limited, you think the domestic "app Store" where the key to these problems?

Wang Yi-wen: That's a good question. I first from the application of the development of the mall. We can take three mall as an example. From the technical point of view, the difference between the three is: an operating system, a terminal, an operating system (approximate), a variety of terminals, multiple operating systems, a variety of terminals. Its market performance is also like this sort, from high to low. This can partly explain some of the problems. Application Mall is a very good concept, but the specific operation, even if China Mobile has such a strong ability to promote the market, such a large user base, the domestic leading innovative ability or not wishful, visible its difficulty. In short, there are 100,000 apps and mobile harsh in the App Store, and 100,000 apps are completely not a concept, they are for a terminal, you are prepared for thousands of terminals, divided into each section is very small.

Then you can ask, why does China Mobile not develop more applications? He wants to! But why would anyone give him an application? This involves the issue of income. First of all, the App Store is not the developer-rich paradise He's ostensibly boasting, but he's also wrapping a few stars to promote it. However, the App Store developers can actually receive money, just how much, look at your application of good or bad and promotional ability, this is mainly by the European and American consumer Environment decided, we pay to buy application is very high, and the payment system can also be very good support. However, in China this is a completely different story, mobile harsh has solved the problem of payment channels (you know, this problem now and even in the next 2-3 years will be a huge bottleneck), but still poor development, why? Because we do not have this consumer environment, What do we have in our right now? Crack, piracy. From the developer level, you finally developed a good application, do not say to sell money, it is easy to be copied, coupled with the industry a few people do things are not authentic, optimistic, direct imitation of you shoot dead, even buy lazy talk.

I personally think that China Mobile Internet will certainly have great development, also means that there are a lot of opportunities. However, the current situation, if you want to make a lot of money quickly, I am not saying that there is no opportunity, but at least very slim, not to see or not to go in. If you look for this industry, there are entrepreneurial enthusiasm, it is now a deep hole, light backbone (canton food) stage, practice good internal strength.

Moderator: Oh, it can be said that the current operator is directly from the network to jump to the top of the entire industry chain, but this is precisely what they are not good at, and the bottom of the phone operating system is the most they should focus on the layout, but they are missing this together the best opportunity for development.

Wang Yi-wen: Yes, China Mobile was aware of the problem a few years ago and started experimenting on its own, but it was rather unsuccessful.

Moderator: When it comes to apps, I have another question. Is that from the current mobile Internet application development, we can clearly see from the first generation of instant messaging, click Games, to second-generation audio, maps and social networks, what do you think in the third generation of applications, there are also individual entrepreneurs worthy of mining applications?

Wang Yi-wen: It should be said that the earth is gold. Mobile Internet, pay attention to any time, anywhere, carry. Then, all of these characteristics are related to the excavation, which is huge in the world, not 1, 2, 10, 20 companies can dig out. Give some concrete examples, such as this year's particularly popular mobile phone reading, another example, from the beginning we are all optimistic about the game, and then, for example, the Life Information category, those with the position of close contact, to the public all aspects of life can provide personalized information anytime, anywhere, there must be a broad market, this piece, precisely is the need for everyone to think together , and it is precisely the opportunity that everyone may have. This piece of thinking is certainly a matter of opinion, we can talk about later.

Moderator: From the game to see, although it looks promising, but I personally think it is difficult to make money at present. Oh, the topic of profit we can put to later discussion. For many individual entrepreneurs, the traditional internet is compared to the mobile internet. I have a data here. With the rapid development of mobile Internet, it has been predicted that the size of China's mobile phone users will reach 1.06 billion in 2015, which is beyond the traditional internet trend. So you can tell us about the problems in these two areas, who is more promising and who is more likely to make money?

Wang Yi-wen: In fact, these two pieces still have a great source, there are many complementary. But indeed, within a short period of time, there are two different industries with distinct characteristics. The main problem with the Internet is its income problem, which is what people have been saying about the dotcom bubble. Especially in China, the idea that the Internet is free from the first contact with the Internet is deeply rooted. In other words, it's too hard for you to get income directly from users. So we can only spell click, number of users and so on, there is, after more than 10 years of development, the Internet has formed a relatively stable oligopoly situation, not to say there is no opportunity (really have the opportunity, must be a big opportunity, such as Facebook), but that is not everyone can fight, entry threshold is relatively high. One advantage of mobile Internet is that the popularity of mobile phones, the people by default as long as the use of mobile phones is to pay, which is a little advantage. But just as I said before, you'll find it hard to actually do it.

In addition, mobile Internet is now the initial stage, everyone is basically equal opportunity. But the current problem in this area is how to survive, not develop. From the perspective of the future, the individual believes that both are bright. But for our individual entrepreneurs, it is clear that there are more opportunities to move the Internet. The pure personal opinion, for everybody reference, also welcome to pat the Brick.

Moderator: Your opinion is to allow individual entrepreneurs to observe a period of time and then choose the right opportunity to enter, is it?

Wang Yi-wen: No. If you have a good idea, be quick, but at the same time you have to think full of the difficulties and use the resources available. If you are only bullish on this field, there is no clear goal, but you can look first. Do not say the opportunity is good, is anxious to jump down.

Moderator: In fact, from the data, at present even a few internet giants in the mobile internet do not how beautiful. In July 2009, China Mobile announced the cooperation SP Company WAP income list, Beijing create art chord with dismal 15.25 million of the results ranked the top, Tencent QQ WAP income is only 10.14 million yuan, the four portals of Sina to 6.76 million Yuan ranked fifth. For a time, the SP industry seems to be more and more distant from us: Tom back to the city, Smart Net is sold, friends of the century was cool 6 shell listed, the original four SP currently only the air network still struggling to support. In November this year, the Air network reported a three-quarter revenue of 37.67 million U.S. dollars, the year-on-year reduction of 74%, the chain reduction of 54.7%, but the operating costs of the annual growth of 14.1%.

SP was the first provider of wireless services, from the current development of the SP, how do you view the future of mobile internet business model?

Wang Yi-wen: Traditional SP mode has not been proven for a long time, the root cause is quick success, no one considered business innovation. To the current mobile dream online 10 Tens of thousands of business, it is really worth the user to pay for it will not exceed single-digit, a lot of illegal, or even illegal means of endless, has been explained that this is a less beautiful model.

Future business model, directly to the user charges, a short period of time to see, whether it is a download or monthly fee, by the time fee, will exist, but also there will be a certain space, but it is difficult to become the main source of income (except for the model SP mode), in the long run, if the market environment purification, policy and regulatory support, the payment channels unobstructed, May become one of your optional models, but perhaps the current view of advertising, channel to promote the pattern of income will still be a major way in the future, but the premise is that you have to do a certain scale, will have this value.

In fact, I said that advertising, promotion and now may be different, is more accurate, more personalized. Of course, with the development of the industry, there will certainly be innovative patterns continue to appear, wisdom is endless.

Moderator: Oh, there are many patterns are limited to today's time, the king has no way to speak very thoroughly, in fact, the business model of this together we can also take out to do a lecture, then we can also invite the King always give us the teaching.

Wang Yi-wen: Yes, this is enough to discuss several issues, hehe.

Moderator: OK, my last question, many friends in the group today are personal entrepreneurs, and many people are in the absence of funds, no team, no technology, they have the opportunity to cut into the mobile internet?

Wang Yi-wen: In fact, as I said before, I personally think that this area is now an equal opportunity stage, we are happy enclosure. The only difference between you and Sina and Tencent is that you don't have a lot of them, but the industry is still the initial stage. However, there is nothing to do, or it is best to have a certain unique resources, including: content, channels, technology and so on. If there is no, there is only one red heart, that must have very unique ideas (not impossible, and once there may be a big one), but also want to understand how to protect their healthy growth. In addition, the paint also mentioned, after all, some of the domestic environment is not very good, is not a fair competitive environment. So if you have a good idea, learn to protect yourself. Those Big Macs, once they make a tough decision, maybe you're a little bit tougher. If you decide to do it, you can use all the resources you need, such as venture capital. Time is limited, not much to say. Summed up is: The big direction of perseverance, specific tactics to the trend, first survive, and then want to develop, finished

If you are interested in our lectures, welcome to join the Hdwiki Encyclopedia building station Lectures official QQ group. Currently opened seven of the official group of only the remaining Hdwiki Webmaster 5 groups: 125246989 can apply to join, the students grasp it!