Will Nokia return to the consumer electronics market?

On November 24, foreign media reported that Nokia, once the world's largest handset maker, would start its own reinvention after selling its equipment to Microsoft, and would seek the next opportunity to rebound. At a shareholder meeting on November 19, 99% of Nokia's shareholders voted for the company to sell its handset business unit to Microsoft. The deal is expected to be completed in early 2014, and Nokia will no longer have a mobile phone business. In fact, Nokia has been through a process of reinventing itself before. As early as 1865, Nokia began to produce pulp, and then had to switch to power generation, rubber products and cable industries, but also in the 80 's opened its own television products, and became Europe's best-selling TV. In the 90 's, however, Nokia's consumer electronics division ended up in a failure to sell to other companies after a huge loss, just as its rubber and cable businesses did. Now, Nokia seems to be repeating it again, selling its beleaguered mobile phone business to Microsoft, with 32,000 employees including former chief executive Elop Stephen Elop to join Microsoft. Perhaps Nokia's next move will be more tacit. The new Nokia will include three parts. So far, the biggest part is the Nokia Solutions and Network (NSN) business, which sells equipment, software and services to telecom operators, accounting for about 90% of new Nokia's total revenue. Under the leadership of Rajev Sury (Rajeev Suri), the head of the department, NSN has swung. With the development of NSN business, the business has been favored by industry analysts. "Ericsson and Rung account for about 40% per cent of the US wireless infrastructure market, and NSN is the best buyer once rung seeks a buyer," said Pierre Ferragu, analyst Pierre Ferrago. The other two major businesses of the new Nokia are Advanced Technologies (advanced technology) and here, which currently have a patent revenue of about € 500 million a year. Paul Melin, Nokia's chief intellectual property officer, said most of the new Nokia's Paul Merlin would come from the standard patent licensing business. In fact, once Nokia stops producing handsets, it no longer needs to pay the licensing fees to other relevant patent holders, and it can also levy royalties on other companies for its own standard patents. In addition, Nokia has some other patented technology and can obtain patent fees by authorizing other users. After the deal with Microsoft is over, the Nokia board will have to identify a corporate structure, promulgate a corporate development strategy and select a chief executive. The Suri of NSN to scale is clearly the best candidate for the new chief executive, but Chief financial Officer Timo Ihamotila (Timo Ihamuotila) may also serve asChief。 Hilasma, an industry analyst, Siilasmaa Nokia's development prospects and believes the new Nokia is likely to revive in the Internet-equipment-lined market. The analyst believes Nokia will one day return to consumer electronics. This may sound absurd at the moment, but it is possible for a company like Nokia. (Niuniu)