Will online education be oligopoly or small and beautiful?

With the advent of the internet giants, online education there are some "integration" trend, then this area may be oligopoly in the future, or there will be a large number of small and beautiful companies? Investor Shiho shares his point of view: In my observation of online education in China is an inevitable trend, the main reason is: 1, China's population base and geographical differences; 2, China's infrastructure construction and Internet access (including mobile internet) of the growing popularity, is also to promote online education to a higher level of development of an important factor; 3, the Chinese people's understanding of the Internet has been able to accept the degree of online education, 80, and become the main consumer of the network is generally paid by the model is more acceptable, coupled with many online education predecessors of the successive, So now the time is ripe; 4, the real social cost of increasing pressure (rent, labor, marketing, hardware and other costs), so that "offline learning" more and more become luxury goods; 5, technical barriers to reduce, based on cloud, mobile interconnection technology emerging, making online education technology barriers continue to be reduced. Back to the question itself, I have the following points: 1, the education industry oligopoly still need time education industry is different from electricity quotient, because education itself is very difficult to use standardized product to do standard, for different age group (0-3 years old, 2-4 years old, 4-9 years old, 9-17 years old, 18-25 years old, 30-50 years old), for the industry or subject of the crowd (such as: Dance, English, mathematics, design, broadcasting, etc.) standardization is too difficult, so it is difficult to form a monopolistic pattern, even Tencent or Taobao, but also can only provide marketing platform and may not appear as Taobao like the electric business model platform, So I think there is little likelihood of an oligopoly in the short term (at least 10 years). And when the industry has developed to a certain stage, do not exclude the way the capital integration of oligarchs. 2, online education small and beautiful is short-term performance, In the long run, it's still big and beautiful. I understand. Professional education websites in vertical areas (e.g.: icanmusic.com), from the present stage of course is needed so I agree that this stage small and beautiful is correct, so that there will be more time to do a good product. But in the long run, to do the vertical industry education site only content may also be platform or semi-platform operation. Because, in addition to our traditional thinking of teachers, courseware and student accidents, the important factor is new technology and new model. Maybe today your model is popular, tomorrow your model will be eliminated by the new model (this is the law of the Internet, a product has a corresponding life expectancy). Therefore, the development of online education to a certain stage, the Internet industry's operating mode will become more and more prominent, which means that the previous vertical web site has to face the transformation or reorganization. 3, the current Internet bosses do not have the possibility of monopoly of the market education products are not like objects, so we have seen the elite schools, have not seen the mass production elite prestigious schools. Teachers ' resources and the lack of advanced ideas, so unlike the game or the electrical quotient, good school good teacher good curriculum became scarce products, and advertising has become a less valuable thing. So now look down, and not a dedicated online education market for the internet bosses to do online education platform-oriented direction is reliable. Instead of providing the so-called supermarket or classroom, I am optimistic about the micro-letter platform, but provided the necessary tools and products, if you can add a lot of factors, I think it will be more reliable.