Will Sony enter the real estate industry?

The electronics giants of the past are now no longer what we remember. Yesterday, it was reported that Sony has set up a real estate sector in Tokyo, the goal is to be planned within three years to launch the business, five years to achieve 50 billion yen annual sales. Meanwhile, the move to real estate is just the first of Sony's new project team, and Sony has set up a special team dedicated to creating new businesses, with the goal of developing more than 10 new business areas, including toys, in the next three years.

In fact, the Sony steering is not without signs. In recent years, some Japanese electronics products have been neglected, consumers gradually "faithless" to Apple and Samsung Electronics, the market for television, camera and personal computer demand is also falling, once the electronics giant's Sony became mired in the mire. Sony is expected to lose 1.1 billion dollars in the fiscal year as of March 31 this year.

Sony's current CEO, Hirai, has been running for a turnround since last year, giving Sony several major surgeries, such as layoffs, and Sony said it would reduce spending by 5000 people. For example, sell the PC business, split the television department. Sony, for example, sold Sony's US headquarters and the original headquarters building in Tokyo, Japan. At the same time, Sony is also pioneering new "life", clenched mobile phone business, entertainment business, but also committed to the field of medical devices. The real estate plan could also be a big play for Sony in the future.

The market is not good, seek to turn. This is the path that all Japanese electronics companies are taking. "The father of Plasma" Toshiba has also shifted from electronics to infrastructure, Panasonic from television and digital cameras across the border to housing and auto parts businesses. Perhaps the next day, the memory of the Japanese electronics cluster will really no longer exist.

Sony's shares in the Tokyo Stock Exchange fell 4.1% per cent after news of a Wednesday foray into real estate.