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Why is millet difficult to replicate? For Internet companies, the main reason why the fans ' economic model is so difficult to replicate is the lack of hardware, the lack of a landing, and the ability to see and touch the items. If so, online and online high fusion will be in more vertical areas of "millet", gourmet website is no exception.
According to search engine retrieval data show, food website Good Bean net line project good beans Kitchen is on the May 8 trial operation, than a knife to learn the project time or 2 days early. This is an Internet company trying to line up with the line under the project, a knife most concerned about, not this will be a good bean network to bring about how much breakthrough development. But feel: online and offline continuous integration, will be in more vertical areas like "millet" such companies. Good Bean network in the fans of the economic attempt, the most direct significance is to accelerate the food field "millet" the emergence of food industry to create a new model.
After this, with the line under the continuous integration, as well as the commercialization of food sites, food sites may make more landing attempts, with soft service and hard service as one of the gourmet website, to create a similar to the sound of millet as a solid and effective fan economy, is not difficult. For specific reasons, please see the view of a knife below!
In a knife want to communicate with you, why would so decided that the food site will appear next to millet before, we have to talk about why millet so difficult to reproduce the view.
Why is millet difficult to reproduce?
Excluding lose millet strong executive team factor, Millet is the most discussed by outsiders is now very solid fan economy. The earliest time, the Millet MIUI system is to find 100 mobile phone enthusiasts, experience together, improve together, so the fan users into the product development in the way, greatly cultivate the early fans of the loyalty of millet. Because of their many suggestions also can get the recognition of millet, they in the follow-up millet MIUI socialization promotion, also more initiative to publicize MIUI. At the end of 2013, the Millet MIUI Global user breakthrough 30 million, finally "elder brother do not mobile phone, but the ecological circle" become many annotation millet development slogan.
Millet early choice of these 100 mobile enthusiasts, a lot of comments have said their importance, but how for the many Internet to copy millet, indulgent you can find 1000 mobile enthusiasts, you may also still can't copy millet.
A large number of internet companies, mainly to provide users with the services are online soft service, is not touch, fans are willing to indulge the users of your product feedback, can not be as hard as the hardware through some of the experience to talk about improving innovation, the effectiveness of the entire feedback is difficult to compare the effectiveness of the hardware product feedback, It is also difficult to bring together fans who are willing to give feedback on their products because it is harder to find a sympathetic topic.
It is undeniable that the internet giants such as Baidu and Tencent have been trying to bring their fans together years ago, but why did they not make any known achievements in the fans ' economic circle? As the article also has the empty general, provides the soft service the Internet product compared to the hardware, actually still is the space, Through some of the data in the 360 forum, you will find that although 360 of the hardware has not been done for how long, but in terms of activity, a large number of hardware products plate is more active than 360 other products, this is a hardware to give fans more resonance topics to communicate, and ultimately jointly provide recommendations for products, A case to help the product develop better.
Millet is so difficult to copy, the root cause is too much want to copy millet company, their products hard property is too weak, soft attributes too strong.
Why do I believe that the next millet will appear on the gourmet site?
Perhaps, in the context of the above, you will feel a knife the reason that the food website will appear the next millet is the main reason, is good bean net has taken the first step, began to try line under the fusion of the landing products, food sites are finally have their own "hardware" products to do the fan economy.
In fact, I believe that the gourmet site will appear next to millet not only for one reason, because the trend of online and offline integration, make full use of the resources around, balance the soft and hard properties of products, so that the soft properties of products and hard attributes can become a fan of the economic construction of an important link, this is a knife ideal "millet "The qualities that a company should have.
Good beans kitchen is to strengthen the whole bean network of hard properties of the project, gourmet website to become millet, strengthen the hard property is very necessary. But the hard properties of the strengthening, because a lot of food sites are still on the line of the landing of the attempt, experience will not be so rich, early also is only to try mainly.
At the moment the hardware landing products are in the stage of trying, through the Internet company specializes in soft services to guide the user focus, the official platform of the staff to strengthen the links with users, increase user operations, so that the original fan economy can have a better fan circle atmosphere.
If you're as concerned as a knife with the development of food and beverage products, you will find that before the good bean recipe strong heap A called fungus elder sister of ordinary users, on the one hand, is to do charity, on the one hand, through the recommendation of ordinary users to more users to understand, so that everyone more value their own in the platform values. Such a way, is to focus their fans a part of, if the good bean recipes can be long-term through the search for User resonance topic, to enlarge the topic, in the maintenance of the topic of true effectiveness of the situation, the user and good beans official relations will be more closely.
Also have to mention a good bean network of another important product-where to eat. Where to eat is a focus on food sharing and restaurant recommended gourmet social class app, their most important role in the economic construction of the whole bean net fan is to be able to interact with the fans through the activities under the line of food-sniffing, color-eating men and women, although it is not directly owned by the project to enhance the hard properties, But because the cable under the business as a partner, where to eat the offline activity has become a combination of soft and hard activities, is a good bean network fan economy is also a very important model.
Through the above summary, a knife that the food website field of millet, is the need for soft and hard to develop their own fans of the economy. Due to the landing of the hard properties of the project should be in the current period of innovation, in the existing platform to strengthen user operations, through soft development to enhance the value of their own fan economy, is the current author that the most desirable way. In such a premise, offline activities and the user information on the whole platform recommended methods, are food sites are worth exploring, strengthen the economic effectiveness of fans. Because the food site in the field of life, will have a large number of landing attempts, the current food web development has also been to a certain scale, really a large number of users have enjoyed the food sites, the provision of soft Internet services, so from a macro point of view, I believe the food site will appear next millet.
Author: A knife, pay attention to catering O2O, Exchange qq:2535345320.
Original link: http://tuhaonet.com/keji/internet/chuantong/6466.html