Will the media make new changes in marketing?

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Since the word media appears to have arisen from the microblogging public platform, the Cheng public platform began selling ads for ten thousand or twenty thousand a day, and since then the industry has started to hype the media, and more and more people are starting to join the media Army. Later, Rom thought micro-letter public number half a day to achieve income of more than 1 million, so many people more envy, and recently, even the star Chen began playing micro-letter public number charges. These are from the media circle very successful case, the industry set off a lot of turmoil, but also to the vast number of cock silk and friends in the trade a signal, since the media may really have as a. As far as I know, many internet people have opened their own micro-letter public number, although not many fans, but also to join the ranks of the media. It can be said that this year is from the media first.

So how does it come from the media? Is it just a flash in the pan or a trend in the future? I agree with the latter. Now the traditional media are under a lot of pressure and some are predicting that paper media may soon stop printing. New media is a big trend, especially mobile new media, as to how the future evolution of the development remains to be seen, but the choice of new media should be correct.

What is the status of the media now? In fact, it is still immature. First of all, from the concept of media, my understanding is that the individual is the media, oneself is the media, through personal use of content-bearing platform such as micro-letter public number to spread a certain form of content to affect a certain group of people is called from the media. And the previous media has a very high sense of the people, is generally the company operation. And in the future we can be a media. If your influence is big enough, you can make a living by your influence. I think since the characteristics of the media is: personal operation, content original, accurate positioning, have a certain influence. Now since the media are more focused on the Internet practitioners, a variety of science and technology from the media more than most of the previous blog people.

And in the future, individuals with a variety of talents, expertise and resources will run into social networks, gain target audiences, and ultimately live by influencing others. This may just be a guess, but it's starting to happen. What if these people are more professional and quickly become a qualified media person? Since the media operating platform has long been, and recently someone began to do media training. Since the media is a lot more people, need someone to integrate from the media people these resources, now also has wemedia from the media League, I think perhaps there will be other alliances in succession. These will promote the development of the media. So if you have a skills, combine your professional and work from the media, you can also join the media from now on.

Recently read Xu Zhibin's new book, "Social Dividend," which is a paragraph from the media, I excerpt as follows:

"Under brand trends, with today's internet population, if 1% (in China, this percentage or nearly 10 million) starts to shift from the media, relying on social networks to provide value for survival, a new marketing change is coming." This is likely to happen.

Now marketing, resumes on search and display. Future marketing, based on communication and influence. In the prosperity of the media, everyone is a huge node, can profoundly affect their audience. For businesses, the simple proposition of affecting their audiences in social media is becoming easier and harder. --the number of social networks and media will become more and more rich and fragmented, the impact of the business will become more and more limited, if the impact of more targeted audiences? Old marketing ideas and ideas, PR routines and ideas have become difficult in the age of social networking. Marketing will enter a new era of radical change. ”

Do you agree with this view? Anyway, I agree, looking at a little excited feeling. I like new things, and I like change. For me and so on the hope that change will have a chance. GE life can only turn over. As long as you have the talent, skills, can share something for everyone, you can do from the media. For example, a doctor, such as a beautician, such as a dietitian, a financial planner, and so on. Doing it from the media may not bring you income directly, you cannot depend on it for a living, but you can serve your work.

Of course it's not so easy to do from the media, how to quickly get your target audience is a test. For non-internet people, it's not easy to do. Need to join these from the media circle to learn more. There may also be some mature training in the future. Just start with the precise positioning, and then find ways to promote, from the people around you start. As for the media tools can be diversified, micro-credit public platform, micro-blog, QQ, micro-letter private number, other such as easy to believe, and so on, select a few suitable for their own operation on the line, the purpose is to create content to affect more people.

How many people will be affected? Kelly said: "Creators, such as artists, musicians, photographers, craftsmen, actors, animators, designers, video producers, or authors--in other words, anyone who works in art--can live with 1000 hardcore fans." If you really have 1000 hardcore fans, you really don't have to worry about your livelihood. But since the media want to have 1000 hardcore fans, according to the 1% ratio, at least 100,000 database (fans). This may seem like a very difficult, ultimate goal, in fact, only 100 loyal fans, or can affect 5000~10000 individuals, the significance is not small.

Finally, no matter how the future changes, I hope we can be prepared to meet. More communication and related articles Welcome to subscribe to my Xiaoranxyx public number (subscribe to see the latest micro-marketing cases and tips to share)