Will the millet bracelet push the founders to the brink?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Obviously, the circle of friends by Millet brush screen, of course, mainly because of the 79 yuan hand ring. The addition of a variety of wearable equipment groups are basically so, we all understand. Smart hand ring, in the past 2013 of the general applause, 2014 first half of the gradual questioning, and finally came to a turning point today, but also verified the spread of a large six months of the grapevine is really true.

What about the entrepreneurial team? Indeed, a bit of trouble, I heard that there are already hand ring brand began to appear in large quantities of the withdrawal, I believe most people will be difficult. Obviously for this industry, most people have started to sing, like I have received at least 5 friends to send me a message that we give up the smart bracelet is a wise decision. Well, I can stand in the position of a bystander to evaluate the matter.

The millet bracelet is not the end but the beginning.

But I really don't think that it is bad for the entrepreneur to do the bracelet, but the opposite is true.

Before the millet, many domestic hand-ring team has done very well, no matter from the hardware work or product experience, have reached a very good level, even no less than foreign brands. Perhaps there are many problems to be solved, but I think the biggest problem is market education.

Yes, market education! This determines the size of the industry's cake and the speed of growth.

Is millet robbing a start-up team cake? I don't think so. Because this cake is so far too small, if the cake is always so big, I think the entrepreneurial team does not have to do. So the industry desperately needs a market educator, just as Apple has educated smartphones. For now, millet in the intelligent hand ring is still good. The product looks good, the price is ruthless, and from all aspects of marketing, there is not too much to be picky, the domestic as if only millet can do this kind of thing, this we have to admit.

Therefore, the entry of Millet will accelerate the further maturation of the whole market, accelerate consumer awareness of the intelligent hand ring, this is the inevitable result.

No brand can take all

If we admit that the cake is going to be a fast-growing trend, but can you imagine raising your hand in a full street is a millet bracelet? The number of hand rings has a certain role of identity, so this is absolutely impossible thing. Often happens is: "Yi!" Xiao Liang bought a millet bracelet ... 79 Bucks! I have to buy a (Zhuang) sex (BI)!

So, this explains why the millet bracelet listing is a chance for other hand-ring teams. This logic has always been: if you can't be a good market educator, then another great market educator will bring you more opportunities. Even we should thank Millet set a price of 79 yuan, with simple violence forced the whole industry to submit, rough land reclamation. There will be other successful hand-ring brands in two years, just don't know if it's you.

The goal of Millet bracelet is not only domestic

In fact, I do not even think that the millet ring is for the so-called occupation entrance, perfect layout and so on, perhaps there are these factors, but I think the biggest possibility is that the international market! That is to say, in fact, people do not take our entrepreneurial team seriously.

79 yuan, 13 U.S. dollars, do not know foreign jawbone, Misfit, Fitbit did not tremble. Smart bracelet in foreign market capacity and consumer awareness is clearly a big cut in the domestic. In the international market, millet faces rivals in the smart-ring industry, apparently much weaker than the rivals he encounters in the smartphone industry. With the rapid development of intelligent wearable equipment abroad, the spread of millet products and brands, for millet internationalization, perhaps it is a chance.

Writing here, I kind of want to do the smart bracelet ...