Will the optimization station and enterprise station be separated?

Abstract: For any one enterprise, I believe that everyone in the search engine marketing has been concerned about the bidding. Because a lot of industry competition is more intense, and most of the traditional enterprise network department personnel is not perfect, so many enterprises to optimize and bid with

For any one enterprise, I believe that everyone in the search engine marketing has been concerned about the bidding. Because a lot of industry competition is more intense, and most of the traditional enterprise network personnel is not perfect, so many enterprises to optimize and bid as a corporate web site of a large flow entrance. How should the enterprise treat the optimization station and the bidding station?

Most companies choose to bid for a variety of reasons, friends have doubts: optimization and bidding stations to separate it? Can a website optimization and bidding be done at the same time? Could the optimization station be changed to a bidding station? (Can the bidding station be changed to the optimization station?) Guardian also often encountered to do business site friends ask these questions, so today also published their views, there is no place to please criticize.

One: Optimization station and Enterprise station to separate?

For this issue, personal advice is needed to separate, because for the site optimization, the more attention should be the overall quality of the site, the content of the user is valuable, this is very important, and the search engine more and more attention to user experience, our site should be so. And the target of the bidding station is stronger, pay more attention to the marketing, so a lot of time everyone's advertising is relatively strong, especially some corporate websites often pop-up business or online QQ, this is not friendly to users, of course, through the bidding of the target users except. So for corporate websites, the best way is to set up a website separately, optimize and bid separately to do.

Two: a website optimization and bidding can be done at the same time?

Most of the traditional industry web site basically no network department, may be 32 people in operation, so we think that there is no need to do the optimization and bidding stations. Can a website be optimized and bid at the same time? The answer is yes. However, at the same time optimization and bidding, we must pay attention to the business or enterprise online QQ, this aspect of pop-up not too often. In the article should pay attention to quality, although the auction has a certain landing page, but the site in the optimization should pay attention to, after all, bidding is a time and other factors limit.

Third: The optimization station can be changed to the bidding station? (Can the bidding station be changed to the optimization station?)

Optimization Station to a certain extent, pay more attention to the quality, and the auction station may pay more attention to marketing or advertising, because if an optimization station want to do the bidding is possible, the site itself has a good user experience, if the bid will certainly be better. Of course, after the bidding of the deployment or to pay more attention to the overall quality of the site should be more attention.

Can the bidding station be changed to the optimization station, the Guardian individual does not suggest that you change the bidding station to optimize the station, after all, the advertising station advertisement is too strong, such website quality originally is comparatively low. It will be more difficult to change the bidding station to the optimization station. (And, of course, there are some human interventions, which everyone understands)

For enterprises should be how to treat the optimization station and bidding station, guardian individuals do not recommend to the bidding station to optimize the station. For website optimization and bidding is best done separately. After all, optimization pay more attention to user experience and quality, bidding stations pay more attention to marketing. So the two-pronged approach is still better. Moreover, the cost of setting up a website is not too high, as a business manager must not be wise and wise.