Will the physical store only become a "fitting room" for electrical dealers?

Xinhua Changchun December 19

Question: Will the entity store only become the electric dealer "fitting room"

Mayan, Yiu Youming

The controversy over the August "http://www.aliyun.com/zixun/aggregation/7869.html" > Electric business War has yet to disperse, and the November "singles Carnival" in the daily sales record is staggering, recently, The confrontation between Wang and Ma Yun also pushed the electric quotient to the media's cusp. Did the Chamber of Commerce eat away at most of the "turf" of traditional commerce? is the physical store just a "fitting room" for electrical dealers?

Physical store hit by network

Recently, the reporter in the Changchun Eurasian business encountered 23-year-old Citizen Aigen, she told reporters, and her age of many young people now like online shopping, "into the store to see goods, home to buy goods has become a part of our lives." ”

In Shanghai, an international metropolis 2350 kilometers from Changchun, a new set of figures also does not make real-store operators optimistic: Sales in Shanghai's big integrated supermarkets fell by 2% in January-September compared with a year earlier, and home appliances stores traded at a 30% drop from the same period last year. "The biggest hit by the electricity dealers should be big retail companies. "In the new high-end forum of modern circulation system construction and circulation that just Changchun end," said Li Junyang, deputy dean of International Business and Management College of Shanghai University, "under the background of the rise of electric power companies, the traditional concept of" big proud, strong and big for excellent "in the circulation industry has also been impacted. ”

Beijing Industrial and Commercial University professor Billows conservative estimate, this year, the dealer's turnover will not be less than 8 trillion, only in 11, the volume of the electricity dealers turned over 60 times, now the electric business is at an alarming rate to erode the traditional commercial "site."

It is in this context, December 12, Alibaba board chairman Ma Yun and Wanda Group chairman Wang on "Whether the electricity dealers can replace the traditional shop management" debate, both sides also for 10 years after the Chinese retail market share can be more than half set a bet.

Electric business "Superior" big consumption era, ready?

"At present, although the high growth rate, but the proportion of low, this is our discussion on the issue of the electrical business can not be overlooked premise." "China circulation 30 People Forum 2012 meeting" held in Changchun recently, the 30-person Forum chairman, the National Consultative Committee members of the Yellow Sea said: "Should be cautious about the popularity of online shopping, because the support of its popular many factors are variable, and the physical store to provide people with the shopping experience is not to buy online." ”

The Yellow Sea believes that at present, 0 of tax revenue and low-cost migrant workers are supporting the main reason for the prosperity of the network, "once the country began to tax the net purchase, once the main group of net purchase and distribution of migrant workers have changed, the advantages of online shopping will soon be spent." In addition, shopping is not only material consumption, but also time, space and spirit of consumption, these are online shopping can not be replaced.

Song Ze, a researcher at the Institute of Finance and Economics at the Chinese Academy of Social Sciences, believes that the current price war just before they hit the big consumer era, he said: "The current development of electricity is not healthy, it is not in the pursuit of profit, but in chasing capital, when the capital demand after a few years return, the electricity business may be trouble." ”

Both the Yellow Sea and the Song Dynasty acknowledged that a round of "high-intensity" reforms in the circulation industry was coming. Song said: "Behind the income is consumption, the consumption behind is the circulation." Now, people in the circulation industry are clearly unprepared for the coming big consumer era. ”

Entity War Electric dealer, chain, small size shop will have big as

Is there any incompatibility between the physical store and the electric dealer? In view of this, June Yang believes that there is no irreconcilable contradiction between the traditional business model and the electric dealer, and that the business cycle will be an important direction for the future development of the circulation retailing industry.

June Yang said that there are two aspects of the business cycle, one is the combination of different patterns in traditional business, and the other is the complementarity and mutual assistance between the electric business and traditional commerce. In the eyes of June Yang, Taipei's "Gold hing Hair" department store supermarkets and "7-11" supermarkets, respectively, are the two types of business model representative.

And for the electric and physical stores who will be in the future to win the question? Some experts believe that each has advantages, some physical stores even have an absolute advantage, such as small-scale chain of business models. The Yellow Sea said: "Only by strengthening the support and construction of community commercial outlets, can the city residents enjoy the convenience of life in the community." ”

"The area of 1000 square meters can also open department stores, through the combination of a group of goods, can also achieve good profit, this is" Gold hing Hair "successful experience. "Li Junyang said. According to Tri Jun, chief editor of China Economic Network, today, in Taipei's "7-11" convenience stores, consumers can complete the purchase of train tickets, access, laundry, send and receive express, pay phone fees and other consumer behavior, "7-11" is not only a terminal, but also fill the gap of community logistics, The future of this small chain of convenience stores will be promising. ”